Background

The Alternative Store

Sheffield's fiercely independent hub for unique streetwear, hats, and jewellery since 1992—quality alternative fashion with local flair and eco-conscious craft.

5

Fiercely independent since 1992, The Alternative Store on Devonshire Street in Sheffield City Centre offers unique own-brand streetwear, hats, jewellery, and accessories for the everyday alternative. Discover high-quality, locally designed clothing with bold Sheffield and Northern logos, eco-conscious production, and frequent promotions like 3-for-2 deals. A quirky boutique haven amid urban bustle, perfect for distinctive fashion finds.

A brief summary to The Alternative Store

  • 121 Devonshire St, Sheffield, Sheffield City Centre, S3 7SB, GB
  • +441142786343
  • Visit website
  • Duration: 0.5 to 1.5 hours
  • Budget
  • Environment icon Indoor
  • Mobile reception: 5 out of 5
  • Monday 11 am-6 pm
  • Tuesday 11 am-6 pm
  • Wednesday 11 am-6 pm
  • Thursday 11 am-6 pm
  • Friday 11 am-6 pm
  • Saturday 11 am-6 pm
  • Sunday 12 pm-5 pm

Local tips

  • Check out the permanent 3-for-2 deal on clothing and accessories for unbeatable value on unique pieces.
  • Explore multiple T-shirt fits and get styling advice to find your perfect everyday alternative look.
  • Sign up for the mailing list online for 10% off your first order and exclusive updates.
  • Browse Sheffield and Northern logo designs for proud local souvenirs with a rebellious twist.
widget icon

The Alternative Store location weather suitability

  • Weather icon Any Weather
  • Weather icon Rain / Wet Weather

Unlock the Best of The Alternative Store

Buy tickets

    No tickets available

Book tours with entry

    No tours available

Book tours without entry

    No tours available

Discover more about The Alternative Store

Birth of an Independent Icon

Nestled on Devonshire Street in Sheffield's vibrant city centre, The Alternative Store opened its doors in 1992 as a bastion of independent fashion. Founded by Stuart McAdie, it has remained fiercely autonomous, resisting the tide of high-street chains to champion unique, subculture-inspired apparel. Over three decades, it has evolved into a go-to spot for those seeking clothing that defies mainstream trends, blending streetwear with personal expression.

Crafted for the Everyday Alternative

The store specializes in own-brand designs that capture the spirit of alternative lifestyles. Expect an eclectic mix of T-shirts in multiple fits, cord caps, beanies, trousers, and badges emblazoned with cheeky Sheffield and Northern motifs. Jewellery selections include rings, chains, and pendants, all crafted with attention to durability and style. Materials stand out for their quality, produced locally to emphasize sustainability over fast fashion disposability.

Devonshire Street's Eclectic Vibe

Positioned in the heart of Sheffield's cultural quarter near Division Street, the store thrives in a lively pedestrian zone buzzing with independent shops, cafes, and street energy. Its exterior beckons with bold displays, drawing in passersby to a compact interior alive with colorful racks and eye-catching accessories. The atmosphere pulses with urban creativity, reflecting Sheffield's industrial heritage reimagined through modern alternative aesthetics.

Quality and Ethical Edge

Every garment undergoes meticulous design and production, prioritizing longevity and ethical practices. From soft, washable tees to robust outerwear, items are built to last, often featuring innovative prints and patches. The store's commitment to low-impact manufacturing sets it apart, offering an antidote to mass-produced trends while supporting local talent and reducing environmental footprint.

Signature Collections and Staples

Standouts include the new Sloth Collection with playful motifs and ongoing lines of Yorkshire-proud apparel. Accessories like hats and jewellery provide versatile layering options, ideal for festivals or daily wear. Frequent sitewide promotions, such as 3-for-2 offers, make it accessible to build a wardrobe of standout pieces without compromising on craftsmanship.

A Fixture in Sheffield's Fashion Scene

As a cornerstone of the city's alternative retail landscape, The Alternative Store continues to inspire with its unwavering dedication to originality. It embodies Sheffield's gritty, creative soul, inviting visitors to curate looks that tell a story of independence and style.

Busiest months of the year

Busiest hours of the day

Popular Experiences near The Alternative Store

Popular Hotels near The Alternative Store

Select Currency