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Explore the Heart of Virginia's Blue Ridge: Roanoke Visitor Center

Discover the gateway to Virginia's Blue Ridge at the Roanoke Visitor Center, where adventure and local culture await every traveler.

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The Roanoke Visitor Center stands as a beacon for tourists eager to explore the breathtaking landscapes and rich cultural tapestry of Virginia's Blue Ridge region. Located in the vibrant city of Roanoke, this center is more than just an information hub; it's a treasure trove of local insights and resources designed to enhance your travel experience. As you step inside, you'll be greeted by friendly staff eager to assist you in planning your adventure, whether you're seeking outdoor excursions, cultural attractions, or dining recommendations. The center offers a wealth of brochures, maps, and guides that highlight the area's stunning natural beauty, including hiking trails, scenic drives, and picturesque parks. Don't miss the chance to learn about the region's history, including its significant role in the development of the Appalachian culture. With its strategic location, the Roanoke Visitor Center is the perfect launching pad for day trips to nearby attractions such as the Blue Ridge Parkway and Smith Mountain Lake. In addition to traditional visitor services, the center frequently hosts local events, art exhibits, and community gatherings, providing visitors with a unique opportunity to engage with the local culture. Whether you're a history buff, an outdoor enthusiast, or a culinary explorer, the Roanoke Visitor Center is an essential stop to help you navigate the myriad of experiences waiting for you in this enchanting part of Virginia. Plan your visit and prepare to fall in love with the charm and beauty of Virginia's Blue Ridge region.

Local tips

  • Visit during the week for quieter access to staff and resources.
  • Check out the local event calendar for special activities and exhibits.
  • Grab a map of the Blue Ridge Parkway for stunning scenic drives.
  • Ask about guided tours for a deeper understanding of local history.
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A brief summary to Visit Virginia's Blue Ridge

  • Monday 9:30 am-4:30 pm
  • Tuesday 9:30 am-4:30 pm
  • Wednesday 9:30 am-4:30 pm
  • Thursday 9:30 am-4:30 pm
  • Friday 9:30 am-4:30 pm
  • Saturday 9:30 am-4:30 pm
  • Sunday 11 am-3 pm

Getting There

  • Public Bus

    From South Roanoke, you can take the Valley Metro bus service. Head to the nearest bus stop on Franklin Road SW and catch the Route 50 bus towards Roanoke. Stay on the bus for approximately 15 minutes. Get off at the stop near the intersection of Shenandoah Avenue NE and 2nd Street NE. From there, it’s a short walk to Visit Virginia's Blue Ridge, located at 101 Shenandoah Ave NE.

  • Taxi or Rideshare

    For a quicker option, consider using a taxi service or a rideshare app like Uber or Lyft. Simply input 'Visit Virginia's Blue Ridge, 101 Shenandoah Ave NE, Roanoke, VA' as your destination. The ride should take around 5-10 minutes depending on traffic. Expect to pay around $10-$15 for the fare.

  • Bicycle

    If you prefer cycling, you can rent a bike from a local rental shop. Head to the nearest bike path and cycle along the Roanoke River Greenway. Follow the path which leads you towards the downtown area. Once you reach downtown, navigate to Shenandoah Avenue NE. Visit Virginia's Blue Ridge is located at 101 Shenandoah Ave NE, just off the main path. The bike ride will take approximately 20-30 minutes depending on your pace.

  • Walking

    If you’re up for a walk, it’s about a 1.5-mile trek from South Roanoke to Visit Virginia's Blue Ridge. Start by heading north on Franklin Road SW, then make a left onto 2nd Street NE. Continue walking until you reach Shenandoah Avenue NE. Turn right, and you will find Visit Virginia's Blue Ridge at 101 Shenandoah Ave NE. The walk should take around 30-35 minutes.

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