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Explore the Heart of Central Wisconsin: Wausau Visitor Center

Discover the essence of Central Wisconsin at the Wausau Visitor Center, your gateway to adventure, culture, and local flavors.

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A brief summary to Wausau/Central Wisconsin Convention & Visitors Bureau

  • 219 Jefferson St, Wausau, Wisconsin, 54403, US

The Wausau Visitor Center serves as an essential starting point for tourists eager to explore Central Wisconsin's diverse offerings. Upon entering, visitors are greeted by friendly staff who are well-versed in the region's attractions, dining options, and outdoor activities. Whether you're looking for maps, brochures, or personalized recommendations, the center is stocked with resources to help you make the most of your visit. The center's inviting atmosphere encourages travelers to linger and gather information about local events, festivals, and seasonal activities that showcase the vibrant community spirit of Wausau. Wausau is renowned for its stunning natural landscapes, including the picturesque Rib Mountain State Park, which offers hiking trails with breathtaking views. In winter, the area transforms into a snowy wonderland, perfect for skiing and snowboarding. The Visitor Center provides insights into these outdoor adventures, ensuring you have all the necessary information on trail conditions and equipment rentals. Beyond nature, Wausau boasts a rich cultural scene with art galleries, theaters, and local craft breweries. The Visitor Center can guide you to these hidden gems that reflect the area's creativity and artistry. As you navigate through Wausau, don't miss local dining establishments that serve everything from classic Wisconsin cheese curds to gourmet farm-to-table cuisine. The Visitor Center often features information on dining events and food festivals, allowing you to savor the local flavors of Central Wisconsin. With its strategic location and wealth of information, the Wausau Visitor Center is your trusted partner in discovering the beauty and charm of this vibrant region.

Local tips

  • Visit early in the day for a quieter experience and personalized assistance.
  • Ask about seasonal events and festivals to enhance your visit.
  • Take advantage of the free maps and brochures to navigate local attractions.
  • Check for local art exhibits or performances happening during your stay.
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Experience Wausau/Central Wisconsin Convention & Visitors Bureau

Getting There

  • Walking

    If you are in downtown Wausau, head towards Jefferson Street. From the intersection of 3rd Street and Jefferson Street, walk east for about two blocks. You will pass various shops and restaurants along the way. The Wausau/Central Wisconsin Convention & Visitors Bureau is located at 219 Jefferson St, on your left side, just before you reach the intersection with 2nd Street.

  • Public Transit

    You can take the Metro Ride bus service. Board any bus heading towards the downtown area and ask the driver for the nearest stop to Jefferson Street. Once you get off, walk east along Jefferson Street for about two blocks. The Wausau/Central Wisconsin Convention & Visitors Bureau will be located at 219 Jefferson St, just before you reach the intersection with 2nd Street.

  • Biking

    If you have a bike, start from the River Edge Parkway trail. Follow the trail toward downtown Wausau. When you reach the intersection of 3rd Street and Jefferson Street, turn left onto Jefferson Street. Continue biking east for about two blocks until you see the Wausau/Central Wisconsin Convention & Visitors Bureau at 219 Jefferson St, on your left side, just before the intersection with 2nd Street.

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