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PIER 39: San Francisco's Playful Waterfront

Experience San Francisco's iconic waterfront at PIER 39: Home to playful sea lions, diverse dining, unique shopping, and breathtaking views of the Golden Gate and Bay Bridges.

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PIER 39, a vibrant waterfront marketplace in San Francisco, has been a beloved destination since 1978. Nestled on the edge of Fisherman's Wharf, it offers stunning views of the Golden Gate and Bay Bridges, Alcatraz, and the city skyline. The pier is famous for its playful sea lions that began gathering in droves in 1990 and have become a major attraction. Beyond the sea lions, PIER 39 boasts a wide array of attractions, including the Aquarium of the Bay, a two-story carousel, street performances, and virtual 3D rides. With over 50 unique shops and diverse dining options, from fresh seafood to classic San Francisco clam chowder, PIER 39 provides an unforgettable experience for families and tourists alike.

A brief summary to PIER 39

Local tips

  • Visit early in the morning or later in the evening to avoid the biggest crowds and enjoy a more relaxed experience, especially when viewing the sea lions.
  • Take advantage of the dining discounts offered at participating restaurants by validating your parking ticket at the PIER 39 Garage.
  • Check the PIER 39 website for upcoming events and street performer schedules to enhance your visit with live entertainment.
  • Bring a jacket, as the waterfront can be breezy and cool, even on sunny days. Layering is key to staying comfortable.
  • Consider purchasing a Muni Passport for unlimited access to San Francisco's public transportation, making it easy to explore other attractions in the city.
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Getting There

  • Walking

    From Fisherman's Wharf, PIER 39 is a pleasant walk of approximately 10-20 minutes. Head east along Jefferson Street, following the waterfront. You'll pass several shops and restaurants as you make your way towards the pier. The entrance to PIER 39 will be clearly marked on your right. This route offers scenic views of the bay and is a great way to soak in the atmosphere of Fisherman's Wharf.

  • Public Transport

    From various points in San Francisco, the F Market & Wharves streetcar provides convenient access to PIER 39. Exit at the Embarcadero & Stockton St stop, which is directly adjacent to the pier's entrance. A single ride on Muni, including the streetcar, costs $3.00 cash, or $2.75 with a Clipper Card or the MuniMobile app. A one-day pass, which does not include cable cars, is $5.50, offering unlimited rides on Muni buses, streetcars, and metro lines.

  • Taxi/Ride-Share

    Taxi and ride-sharing services like Uber and Lyft are readily available throughout San Francisco. A ride from Union Square to PIER 39 typically costs between $15 and $25, depending on traffic and demand. The drop-off point is usually near the entrance to the pier on The Embarcadero.

  • Driving

    If driving, approach PIER 39 via The Embarcadero. Convenient parking is available at the PIER 39 Garage, located directly across the street from the entrance. Weekday parking costs $10 per hour, with a maximum daily rate of $50. Weekend and holiday rates are $12 per hour, with a maximum daily rate of $60. Dining at select PIER 39 restaurants can provide one hour of validated free parking. Advance reservations can offer discounted flat rates.

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Discover more about PIER 39

PIER 39, a bustling and iconic landmark on San Francisco's waterfront, has been captivating visitors since its opening in 1978. Situated along the historic Embarcadero at Fisherman's Wharf, this vibrant pier offers a unique blend of entertainment, dining, shopping, and stunning views, making it a must-see destination for tourists and locals alike. Originally developed by entrepreneur Warren Simmons, PIER 39 quickly became a popular attraction, featuring a mix of shops, restaurants, and entertainment options. Over the years, it has evolved into a dynamic marketplace that showcases the best of San Francisco's culture and charm. The pier's location provides picture-perfect backdrops of the Golden Gate Bridge, the Bay Bridge, Alcatraz Island, Angel Island, and the city skyline, ensuring memorable photo opportunities at every turn. One of the most famous and beloved aspects of PIER 39 is its colony of California sea lions. These playful marine mammals began arriving in droves in January 1990, quickly transforming K-Dock into their personal playground. While the exact reasons for their migration remain a topic of scientific discussion, the sea lions have become a major draw for visitors. On any given day, hundreds of sea lions can be seen lounging on the docks, barking, and engaging in playful antics, providing endless entertainment for onlookers. During peak seasons, the population can swell to over 1,000, making it one of the best places in the world to observe these fascinating creatures up close. PIER 39 offers a diverse range of attractions to suit all interests and ages. The Aquarium of the Bay is a standout, offering visitors the chance to explore the marine life of the San Francisco Bay through transparent tunnels and interactive exhibits. For those seeking thrills, the 7D Experience combines a motion ride with a video game, providing a unique and immersive adventure. Families can enjoy a ride on the San Francisco Carousel, a beautifully hand-painted Venetian carousel featuring iconic city landmarks. In addition to its attractions, PIER 39 is a shopper's paradise, boasting over 50 unique and specialty shops. Visitors can find everything from high-fashion leathers and fine jewelry to sports memorabilia and classic San Francisco gifts. There's even a shop dedicated to left-handed individuals, offering a quirky and specialized shopping experience. The pier's two-level design ensures that shoppers can enjoy stunning bay views while browsing the diverse retail offerings. Dining at PIER 39 is an experience in itself, with a wide variety of restaurants and eateries to satisfy every palate. Seafood lovers can indulge in fresh catches at Fog Harbor Fish House, Pier Market Seafood Restaurant, and Crab House, known for its world-famous Killer Crab. Bubba Gump Shrimp Co. offers a fun, family-friendly atmosphere with a menu inspired by the movie "Forrest Gump." For those seeking Italian flavors, Swiss Louis Italian & Seafood Restaurant has been a beloved destination since 1936, offering authentic cuisine and marina views. Classic San Francisco treats like clam chowder in a sourdough bread bowl are readily available, providing a quintessential culinary experience. PIER 39 is not just a collection of attractions and shops; it's a vibrant hub of activity with street performers, live music, and seasonal events that add to its lively atmosphere. The Bay End Stage hosts free daily shows by local street performers, while musicians entertain visitors in the Entrance Plaza. Throughout the year, PIER 39 hosts special celebrations and festivities, making it a dynamic and engaging destination no matter when you visit. The pier's rich history and ongoing evolution have solidified its place as one of San Francisco's most visited attractions. It has been recognized as a Legacy Business of the City of San Francisco and continues to be a top destination for both tourists and locals. As PIER 39 approaches its 50th anniversary in 2028, plans are underway for special celebrations and festivities to commemorate this significant milestone. Whether you're watching the sea lions bask in the sun, exploring the depths of the Aquarium of the Bay, enjoying a delicious meal with waterfront views, or simply soaking in the vibrant atmosphere, PIER 39 offers an unforgettable San Francisco experience that captures the essence of this dynamic city.

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