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Visit Santa Barbara: Your Gateway to the American Riviera

Discover Santa Barbara: Your official guide to the American Riviera. Plan your unforgettable getaway today!

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Visit Santa Barbara is the official destination marketing organization for the city and county, serving as a comprehensive resource for tourists seeking to explore this captivating region. Located in the heart of Santa Barbara, they provide information, resources, and assistance to help visitors make the most of their trip to the American Riviera.

A brief summary to Visit Santa Barbara

  • Monday 8:30 am-5 pm
  • Tuesday 8:30 am-5 pm
  • Wednesday 8:30 am-5 pm
  • Thursday 8:30 am-5 pm
  • Friday 8:30 am-5 pm

Local tips

  • Visit the State Street Visitors Center for personalized recommendations and insider tips from local travel ambassadors.
  • Pick up a free copy of the Santa Barbara Visitors Magazine for maps, brochures, and guides to help you make the most of your visit.
  • Consider visiting in the shoulder season (late spring or early fall) for pleasant weather, fewer crowds, and lower accommodation costs.
  • Take advantage of Santa Barbara's walkable downtown area by parking once and exploring the shops, restaurants, and attractions on foot.
  • Check the MTD bus schedule for convenient public transportation options to get around Santa Barbara.
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Getting There

  • Walking

    From the intersection of State St and Montecito St, head east on Montecito St for approximately 0.2 miles. Visit Santa Barbara will be on your right, at 500 E Montecito St. This is an easy walk through downtown Santa Barbara.

  • Public Transport

    Santa Barbara Metropolitan Transit District (MTD) buses serve the downtown area. Check the MTD website or app for the most up-to-date routes and schedules to the visitor center. A single ride fare is $1.75.

  • Taxi/Ride-share

    Taxi and ride-sharing services like Uber and Lyft are readily available in Santa Barbara. A short ride from the Santa Barbara Amtrak Station to Visit Santa Barbara will typically cost between $8 and $15, depending on demand and traffic.

  • Driving

    From Highway 101, exit onto E Montecito St heading east. The visitor center is located at 500 E Montecito St. Metered street parking is available, with rates of $0.75 per 15 minutes. Alternatively, downtown parking lots offer the first 75 minutes free, with hourly rates of $2.50 thereafter.

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Discover more about Visit Santa Barbara

Visit Santa Barbara acts as the central hub for tourists planning their adventures in the region, offering a wealth of information about attractions, activities, accommodations, and transportation. Whether you're interested in exploring the area's rich history, relaxing on its beautiful beaches, or indulging in its vibrant culinary scene, Visit Santa Barbara can provide the insights and resources you need. Located at 500 E Montecito St, Santa Barbara, CA 93103, the organization is dedicated to promoting tourism and enhancing the visitor experience. Their knowledgeable staff are available to answer questions, provide maps and directions, and offer up-to-date information on events, tours, and dining options. They can also assist with booking wine tours, sunset cruises, whale-watching excursions, and trips to the Channel Islands. Santa Barbara itself is a captivating destination, often referred to as the "American Riviera" due to its stunning coastal scenery, Mediterranean climate, and Spanish-influenced architecture. The city boasts a rich history, dating back to the Chumash Indians and later shaped by Spanish settlers. Visitors can explore historic landmarks such as the Old Mission Santa Barbara, the Santa Barbara County Courthouse, and Stearns Wharf, the oldest working wharf in California. Beyond its historical attractions, Santa Barbara offers a diverse range of activities, including hiking, biking, surfing, kayaking, and wine tasting. The city is also known for its vibrant arts and culture scene, with numerous galleries, museums, and theaters showcasing local and international talent. With its blend of natural beauty, cultural attractions, and outdoor adventures, Santa Barbara offers something for every type of traveler.

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