L'Aventure Michelin: A Journey Through Innovation
Discover over 130 years of innovation at L'Aventure Michelin, exploring the history, technology, and cultural impact of the iconic Michelin brand.
L'Aventure Michelin, located in Clermont-Ferrand, the historical headquarters of the Michelin tire company, offers a fascinating journey through the history and innovations of this world-renowned brand. The 2,000-square-meter museum showcases Michelin's impact on transportation, from the first detachable tire to contributions to aviation and rail. Visitors can explore exhibits featuring iconic vehicles like the 'Mille-Pattes,' a ten-wheeled test car, and the Éclair, an early automobile used to demonstrate the viability of pneumatic tires. The museum also delves into Michelin's influence on travel, highlighting its famous road maps, Green Guides, and the story of the 2 CV car. Interactive displays bring to life the evolution of tire technology, Michelin's involvement in motorsports, and the story of Bibendum, the Michelin Man. Beyond tires, L'Aventure Michelin explores the company's diverse activities, including its early involvement in aviation and its role in developing the 'Micheline' railcar. The museum provides a comprehensive look at Michelin's contributions to tourism, gastronomy, and marketing, offering a playful and educational experience for the whole family.
Local tips
- Allow at least 1.5 to 2 hours to fully experience the museum's exhibits and interactive displays.
- Visit the gift shop for unique Michelin-themed merchandise, collectibles, and eco-responsible products.
- Take advantage of the audio guide or mobile app for tours in multiple languages, including English, German, Spanish, Italian and Dutch.
- Check the museum's website for special events, temporary exhibitions, and promotional offers, such as discounts with the ClermontPass.
A brief summary to L'Aventure Michelin
- 32 Rue du Clos Four, Clermont-Ferrand, 63100, FR
- +33473986060
Getting There
-
Public Transport
From the Clermont-Ferrand city center, take the tram line A to the 'Stade Marcel-Michelin' station, which is located a short walk from L'Aventure Michelin. A single ticket costs €1.60 and is valid for one hour on both the tram and bus network. Alternatively, a book of 10 tickets can be purchased for €15.00. From the tram stop, follow the signs to the museum.
-
Walking
From the historic Montferrand district, L'Aventure Michelin is within walking distance. Head east on Place de la Rodade, then turn left onto Rue de la Grolière, continue onto Rue du Clos Four. The museum will be on your left, next to the Marcel Michelin Stadium. The walk is approximately 10 minutes. Note that Place de la Rodade has free parking except on Fridays.
-
Car
L'Aventure Michelin is located at 32 Rue du Clos Four, 63100 Clermont-Ferrand, next to the Marcel Michelin Stadium. Free parking is available for museum visitors, subject to availability. Keep your entrance ticket for parking validation. Note that overnight parking is not permitted. As an alternative, paid parking is available on Rue Debay Facy, a short walk from the museum, costing €1.40 for the day, and free at night.
