Roero, Italy Travel Guide

Discover the enchantment of Roero, Italy’s hidden gem, where rolling vineyards, medieval castles, and exquisite wines create an unforgettable experience.

Nestled in the picturesque Piedmont region of Northern Italy, Roero is a true hidden gem waiting to be discovered. Known for its rolling hills, lush vineyards, and medieval castles, Roero offers an authentic Italian experience steeped in history and natural beauty. This enchanting area is part of the UNESCO World Heritage site, Langhe-Roero and Monferrato, celebrated for its exceptional landscapes and wine-producing traditions. Roero is most famous for its exquisite wines, particularly the aromatic Arneis white wine and robust Nebbiolo reds. Wine enthusiasts will delight in visiting local wineries, where they can savor tastings while learning about the region’s rich viticultural heritage. The region’s cuisine is equally impressive, with traditional dishes like tajarin pasta, white truffles, and hazelnut desserts that will tantalize your taste buds. Beyond its culinary delights, Roero boasts charming villages and historical landmarks. Explore the hilltop town of Canale, with its medieval streets and impressive tower, or take a leisurely stroll through the scenic vineyards of Guarene. Nature lovers will appreciate the Roero Forest, a vast natural reserve perfect for hiking and bird-watching. Whether you’re a history buff, a foodie, or a nature enthusiast, Roero promises an unforgettable experience in the heart of Italy.

From Eve

Know before you go

Hi, I'm Eve. Here are a few practical things to know before exploring Roero.

Visit in autumn for the grape harvest season and truffle festivals.
Rent a car to explore the region's villages and vineyards at your own pace.
Carry cash as many local shops and restaurants may not accept credit cards.
Book wine tastings and tours in advance, especially during peak seasons.
Wear comfortable shoes for walking through vineyards and cobblestone streets.

Explore Roero: Things to Do, Places to Eat, Hotels & More

Handpicked recommendations for top attractions, local dining, accommodations, and more

Top Attractions & Sightseeing in Roero

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Belvedere di La Morra

Explore the stunning Belvedere di La Morra, a scenic spot offering breathtaking views of the Langhe vineyards and a taste of Italy's rich wine culture.

4.8

GAM - Galleria Civica d'Arte Moderna e Contemporanea

Explore GAM - Galleria Civica d'Arte Moderna e Contemporanea, a cultural treasure in Turin showcasing modern and contemporary art.

4.4

Ròseo Euroterme Wellness Resort

Discover tranquility at Ròseo Euroterme Wellness Resort with luxurious thermal baths and rejuvenating spa treatments in the heart of Bagno di Romagna.

4.3

Lavazza Museum

Explore the Lavazza Museum in Turin, an interactive journey through coffee’s rich history and Lavazza's legacy of quality and innovation.

4.6

Best landmarks in Roero

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Castle of Grinzane Cavour

Discover the enchanting Castle of Grinzane Cavour, a historical gem nestled in the picturesque Langhe region, where history, culture, and culinary delights await.

4.6

Govone Castle

Discover the enchanting Govone Castle, a historical masterpiece surrounded by the breathtaking landscapes of the Langhe and Roero regions.

4.3

Cappella delle Brunate

Discover the breathtaking Cappella delle Brunate in La Morra, a serene chapel surrounded by picturesque vineyards and stunning landscapes.

4.3

Torre di Barbaresco e Bistrò

Experience the breathtaking views and culinary delights at Torre di Barbaresco e Bistrò, where history and gastronomy meet in the heart of Piedmont.

4.5

Best restaurants in Roero

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Trattoria Nelle Vigne

Experience authentic Piedmontese flavors at Trattoria Nelle Vigne in Diano d'Alba, where tradition meets creativity in every dish.

4.5

Osteria da Gemma

Experience authentic Piedmontese cuisine at Osteria da Gemma in Roddino – where tradition meets taste in a cozy setting.

4.7

Osteria del Boccondivino

Discover authentic Piedmontese flavors at Osteria del Boccondivino in Bra – a culinary gem for food lovers.

4.6

L'Osteria del Vignaiolo

Experience authentic Italian cuisine at L'Osteria del Vignaiolo in La Morra—where tradition meets taste amidst stunning landscapes.

4.7

Best bars in Roero

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Vincafe'

Discover the culinary delights of Vincafe', a charming bar and restaurant in Alba, offering exceptional coffee, local cuisine, and a cozy atmosphere.

4.2

Hemingway

Experience the vibrant atmosphere of Hemingway Bar in Alba, where delightful drinks and a warm ambiance await visitors seeking relaxation.

4.3

UVE - Rooms & Wine Bar

Discover the elegance of UVE - Rooms & Wine Bar in La Morra, where exquisite wines, culinary delights, and cozy accommodations await you.

4.5

Birrificio Citabiunda

Experience the rich flavors of Italy at Birrificio Citabiunda, the premier gastropub in Neive for craft beer and delicious pizza.

4.5

Best nightclubs in Roero

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Goa Club

Experience the vibrant nightlife at Goa Club, Rome's premier disco club known for electrifying music and a lively atmosphere.

4.0

Caveau CLUB discoteca

Discover the vibrant nightlife of Alba at Caveau CLUB, where music, dance, and unforgettable memories come alive in a lively atmosphere.

3.8

Wishlist Club

Discover the electrifying nightlife at Wishlist Club, one of Rome's premier nightclubs, where music and dance come alive!

4.1

XL Basement Club

Discover the electrifying nightlife at XL Basement Club in Alba, where vibrant music and a lively atmosphere create unforgettable party experiences.

3.7

Best shops in Roero

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Designer Outlet Serravalle

Explore Designer Outlet Serravalle for luxury brands, delightful dining, and a unique shopping experience in the heart of Italy.

4.4

Vicolungo The Style Outlets

Discover the ultimate shopping experience at Vicolungo The Style Outlets, where fashion meets family fun in a picturesque Italian setting.

4.2

Mondovicino Outlet Village

Experience the best of Italian shopping at Mondovicino Outlet Village, where designer brands meet delightful dining in a picturesque setting.

4.1

Bennet di Santa Vittoria D'Alba

Explore the vibrant flavors of Italy at Bennet di Santa Vittoria D'Alba, your go-to hypermarket for fresh produce, local delicacies, and organic foods.

4.0

Explore Roero on the Map

A handpicked selection of must-see spots in Roero, mapped for you.

Roero Essentials

Roero is located in the Piedmont region of Italy, approximately 50 kilometers southeast of Turin. The nearest international airport is Turin Airport (TRN), which is about an hour’s drive from Roero. From Turin, you can rent a car or take a train to the nearby town of Alba, which serves as a gateway to Roero. Buses and taxis are also available from Alba to various destinations within Roero.
Roero is best explored by car, offering flexibility to visit its numerous small towns and vineyards. Car rentals are available in Turin and Alba. Public transportation within Roero is limited but includes local buses connecting major towns. Taxis are available but can be expensive for long distances. Biking is a popular option, especially for scenic routes between vineyards and historic sites.
The official currency in Italy is the Euro (EUR). Credit and debit cards are widely accepted, especially in hotels, restaurants, and larger shops. However, it is advisable to carry some cash for small purchases, market visits, and in more rural areas where card payments may not be accepted. ATMs are readily available in major towns like Alba.
Roero is generally very safe for tourists. As with any travel destination, it is advisable to take standard precautions: keep an eye on your belongings in crowded areas and avoid poorly lit areas at night. There are no specific high-crime areas targeting tourists, but it is always best to remain vigilant and use common sense.
In case of emergency, dial 112 for immediate assistance (police, fire, ambulance). The nearest hospitals and medical facilities are located in Alba and Turin. Pharmacies are available in most towns for minor health issues and over-the-counter medications. It is recommended to have travel insurance that covers medical emergencies.
Fashion: Do dress stylishly but comfortably; Italians appreciate good fashion. Avoid overly casual or beachwear unless at a pool or beach. Religion: Do respect local customs, especially in churches; cover your shoulders and knees when visiting religious sites. Public Transport: Do validate your bus or train ticket before boarding; fines are imposed for non-validated tickets. Don’t be loud or disruptive on public transport. Greetings: Do greet people with a friendly 'Buongiorno' (Good morning) or 'Buonasera' (Good evening). A handshake is common for first meetings. Eating & Drinking: Do try local wines and foods; savor the slow food culture. Don’t rush meals; enjoy the experience.
To experience Roero like a local, visit during the grape harvest season in September for wine festivals and tastings. Explore small villages like Canale, known for its historic architecture and local markets. Engage with locals at enotecas (wine bars) to learn about the region’s wines. Participate in a truffle hunting tour, a unique experience Roero is famous for. Don’t miss the opportunity to hike or bike through the scenic hills and vineyards.

When is the best time to visit Roero?

With Eve

Useful Local Phrases for Roero

You don't need to speak the language perfectly. Even learning a few simple words can make conversations warmer—and locals usually appreciate the effort.

— Eve

6 phrase groups English + pronunciation

Here are the phrases I use most often in Roero. Try a few—you'll be surprised how far they go! 😊
❤️

- HelloCiao
  [chow]
- GoodbyeAddio
  [ahd-dee-oh]
- YesSì
  [see]
- NoNo
  [noh]
- Please/You're welcomePer favore
  [pear fah-voh-reh]
- Thank youGrazie
  [grah-tsee-eh]
- Excuse me/SorryMi scusi
  [mee skoo-zee]
- How are you?Come stai?
  [koh-meh stah-ee]
- Fine. And you?Bene. E tu?
  [beh-neh. eh too]
- Do you speak English?Parli inglese?
  [par-lee een-gleh-seh]
- I don't understandNon capisco
  [nohn kah-pees-koh]
- I'd like to see the menu, pleaseVorrei vedere il menu, per favore
  [vor-ray veh-deh-reh eel meh-noo, pear fah-voh-reh]
- I don't eat meatNon mangio carne
  [nohn mahn-joh kar-neh]
- Cheers!Salute!
  [sah-loo-teh]
- I would like to pay, pleaseVorrei pagare, per favore
  [vor-ray pah-gah-reh, pear fah-voh-reh]
- Help!Aiuto!
  [ah-yoo-toh]
- Go away!Vai via!
  [vai vee-ah]
- Call the Police!Chiama la polizia!
  [kee-ah-mah lah poh-leet-zee-ah]
- Call a doctor!Chiama un dottore!
  [kee-ah-mah oon doht-toh-reh]
- I'm lostMi sono perso
  [mee soh-noh pehr-soh]
- I'm illSono malato
  [soh-noh mah-lah-toh]
- I'd like to buy...Vorrei comprare...
  [vor-ray kom-prah-reh]
- I'm just lookingSto solo guardando
  [stoh soh-loh gwahr-dahn-doh]
- How much is it?Quanto costa?
  [kwahn-toh koh-stah]
- That's too expensiveÈ troppo costoso
  [eh troh-poh koh-stoh-soh]
- Can you lower the price?Puoi abbassare il prezzo?
  [pwoy ahb-bah-sah-reh eel pret-soh]
- What time is it?Che ore sono?
  [keh oh-reh soh-noh]
- It's one o'clockÈ l'una
  [eh loo-nah]
- Half past (10)Dieci e mezzo
  [dee-eh-chee eh meh-tsoh]
- MorningMattina
  [maht-tee-nah]
- AfternoonPomeriggio
  [poh-meh-reed-joh]
- EveningSera
  [seh-rah]
- YesterdayIeri
  [yeh-ree]
- TodayOggi
  [oh-gee]
- TomorrowDomani
  [doh-mah-nee]
- 1Uno
  [oo-noh]
- 2Due
  [doo-eh]
- 3Tre
  [treh]
- 4Quattro
  [kwah-troh]
- 5Cinque
  [cheen-kweh]
- 6Sei
  [say]
- 7Sette
  [seht-teh]
- 8Otto
  [oht-toh]
- 9Nove
  [noh-veh]
- 10Dieci
  [dee-eh-chee]
- Where's a/the...?Dove si trova un/il...?
  [doh-veh see troh-vah oon/eel]
- What's the address?Qual è l'indirizzo?
  [kwahl eh leen-dee-reet-soh]
- Can you show me (on the map)?Puoi mostrarmi (sulla mappa)?
  [pwoy mohs-trar-mee (soo-lah mahp-pah)]
- When's the next (bus)?Quando passa il prossimo (autobus)?
  [kwahn-doh pah-sah eel prohs-see-moh (ow-toh-boos)]
- A ticket (to ....)Un biglietto (per ....)
  [oon bee-lyet-toh (pair ....)]

History of Roero

The Roero region, located in the Piedmont area of northern Italy, boasts a rich history that dates back to the pre-Roman era. Archaeological findings suggest that the area was inhabited by Celtic tribes, who left behind artifacts and settlement ruins that provide insight into their daily lives and culture. These early inhabitants laid the groundwork for the region's agricultural traditions, particularly the cultivation of grapes and other crops.
During the Roman era, Roero became an important agricultural hub due to its fertile soil and strategic location. The Romans introduced advanced farming techniques and infrastructure that further boosted the region's productivity. Remnants of Roman roads, villas, and agricultural tools can still be found, attesting to the lasting impact of Roman engineering and agricultural practices on the region.
The medieval period saw the construction of numerous castles and fortresses in Roero, built by local lords to defend their territories from rival factions and invaders. Notable examples include the castles of Monteu Roero and Cisterna d'Asti, which played crucial roles in the region's defense. This era was marked by feudal conflicts and alliances that shaped the political landscape of Roero and its neighboring regions.
During the Renaissance, powerful noble families such as the Roero di Monteu and the Malabaila rose to prominence in the region. These families played significant roles in local governance and the cultural development of Roero. They commissioned the construction of elegant palaces, churches, and public buildings, many of which still stand today as testament to their influence and wealth.
The 18th and 19th centuries saw significant advancements in agricultural techniques in Roero, particularly in viticulture. The region's unique terroir and climate conditions proved ideal for growing high-quality grapes, leading to the development of a thriving wine industry. Roero Arneis, a white wine made from the Arneis grape, and Roero DOCG, a red wine made from Nebbiolo grapes, have gained international recognition, cementing Roero's reputation as a premier wine-producing region.
In the 20th and 21st centuries, Roero has embraced modernization while preserving its historical and cultural heritage. The region has become a popular destination for tourists seeking to explore its picturesque landscapes, historic sites, and culinary delights. Efforts to promote sustainable agriculture and protect the environment have also been a focus, ensuring that Roero's rich legacy continues to thrive for future generations.