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Discover the Heineken Experience: A Toast to Amsterdam's Brewing Heritage

Experience the rich brewing heritage of Heineken in Amsterdam, where history, culture, and taste come together in an unforgettable journey.

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A brief summary to Heineken Experience

  • Monday 10:30 am-7:30 pm
  • Tuesday 10:30 am-7:30 pm
  • Wednesday 10:30 am-7:30 pm
  • Thursday 10:30 am-7:30 pm
  • Friday 10:30 am-9 pm
  • Saturday 10:30 am-9 pm
  • Sunday 10:30 am-7:30 pm

The Heineken Experience is an iconic brewery located in the heart of Amsterdam, providing visitors with a unique glimpse into the history and craftsmanship behind one of the world's most famous beers. Housed in a former brewery, this attraction immerses tourists in the story of Heineken, from its humble beginnings to its global prominence. Through interactive exhibits, you can explore the brewing process, learn about the ingredients that give Heineken its distinctive flavor, and even discover the brand's extensive marketing history. As you wander through the interactive displays, be sure to engage in the various tasting experiences available, where you can savor the crisp, refreshing taste of freshly brewed Heineken. The tour concludes with a visit to the rooftop where you can enjoy stunning panoramic views of Amsterdam while sipping on a cold pint. The Heineken Experience is not just about beer; it’s about culture, history, and the vibrant social scene that surrounds this beloved beverage. Whether you're a beer enthusiast or simply curious about local culture, the Heineken Experience offers an engaging day out in Amsterdam. It's a perfect blend of fun, education, and a taste of local life, making it a must-visit for tourists looking to delve deeper into the Dutch brewing tradition. With friendly staff and a lively atmosphere, your visit here is sure to be a memorable highlight of your Amsterdam adventure.

Local tips

  • Book your tickets online in advance to avoid long queues and secure your preferred time slot.
  • Visit during weekdays for a quieter experience, as weekends tend to be more crowded.
  • Don’t miss the rooftop bar for stunning views of the city while enjoying your complimentary beer.
  • Join one of the guided tours for a more in-depth understanding of the brewing process and history.
  • Check the website for special events or seasonal exhibitions that might enhance your visit.
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Experience Heineken Experience

Getting There

  • Car

    From Zaanse Schans, head southeast on the Zaanse Schans road towards the N203. Merge onto the N203 and follow signs for Amsterdam. Continue on the N203 until it merges with the A8 highway. Follow the A8, which will lead you directly into Amsterdam. Take the exit towards S100, which will lead you to the city center. Follow the signs for Amsterdam-Zuid and Stadhouderskade. You will arrive at Heineken Experience located at Stadhouderskade 78, 1072 AE Amsterdam. Parking is limited and may incur costs.

  • Public Transportation

    From Zaanse Schans, walk to the nearest bus stop, which is Zaanse Schans, and take bus 391 towards Amsterdam ZOB. This bus will take approximately 30 minutes. Get off at the Amsterdam ZOB bus station. From there, transfer to tram line 12 towards Amstelstation. Get off at the Heineken Experience stop. The entrance is just a short walk away at Stadhouderskade 78, 1072 AE Amsterdam. Ticket costs for the bus are around €5, and tram tickets are approximately €3.00.

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