Napier, New Zealand Travel Guide

Discover Napier, New Zealand’s Art Deco capital, renowned for its historical charm, world-class wineries, and stunning coastal scenery.

Nestled on the eastern coast of New Zealand’s North Island, Napier is a vibrant city known for its stunning Art Deco architecture, rich history, and picturesque landscapes. After a devastating earthquake in 1931, Napier was rebuilt in the striking Art Deco style, making it one of the best-preserved Art Deco cities in the world. As you stroll through the streets, you'll be transported back to the 1930s, with buildings adorned with intricate geometric designs and bright pastel colors. Beyond its architectural beauty, Napier offers a wealth of activities for visitors. The city is part of the renowned Hawke’s Bay wine region, home to some of New Zealand’s finest vineyards. Wine enthusiasts can take a tour of the local wineries and sample world-class wines while enjoying the scenic views of rolling vineyards and the distant sea. The Marine Parade, a beautiful waterfront promenade, offers a perfect place for a leisurely walk or a bike ride along the coast, with attractions such as the National Aquarium of New Zealand and the Pania of the Reef statue adding to the charm. For nature lovers, the surrounding area of Napier provides ample opportunities for exploration. Cape Kidnappers, just a short drive away, is home to the largest mainland gannet colony in the world. A guided tour to see these magnificent birds up close is a must-do. Additionally, the Te Mata Peak offers breathtaking panoramic views of the region, with hiking and biking trails catering to all levels of adventurers. Whether you are a history buff, a wine lover, or an outdoor enthusiast, Napier promises an unforgettable experience.

From Eve

Know before you go

Hi, I'm Eve. Here are a few practical things to know before exploring Napier.

Visit during the annual Art Deco Festival in February for a unique experience.
Book wine tours in advance, especially during peak seasons.
Explore Marine Parade early in the morning to avoid crowds.
Take a guided tour to Cape Kidnappers for the best gannet viewing experience.
Wear comfortable shoes for walking tours around the city’s Art Deco buildings.

Explore Napier: Things to Do, Places to Eat, Hotels & More

Handpicked recommendations for top attractions, local dining, accommodations, and more

Best attractions in Napier

Top-rated picks

Best Attractions

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All Attractions

National Aquarium of New Zealand

Explore the captivating marine world at the National Aquarium of New Zealand, where every visit reveals the beauty and mystery of ocean life.

4.3

Te Mata Peak

Discover the stunning beauty and cultural significance of Te Mata Peak, a must-visit scenic spot in New Zealand's Hawke's Bay region.

4.9

Bluff Hill Lookout

Discover the stunning views of Hawke's Bay from Bluff Hill Lookout, a must-see historical landmark in Napier, New Zealand.

4.6

Napier isite Visitor Information Centre

Explore Napier's Art Deco charm and Hawke's Bay wonders at the Napier i-SITE Visitor Information Centre.

4.5

Best landmarks in Napier

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National Aquarium of New Zealand

Explore the captivating marine life and conservation efforts at the National Aquarium of New Zealand, an unmissable attraction in Napier.

4.3

Bluff Hill Lookout

Explore Bluff Hill Lookout in Napier for stunning views, rich history, and an unforgettable experience of New Zealand's natural beauty.

4.6

Napier isite Visitor Information Centre

Unveil the best of Napier at the iSite Visitor Information Centre, your essential guide to the city's attractions, culture, and scenic beauty.

4.5

Scenic Hotel Te Pania

Experience coastal luxury at Scenic Hotel Te Pania, an elegant hotel in Napier offering stunning views and exceptional services for every traveler.

4.3

Best restaurants in Napier

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The Thirsty Whale Bar & Restaurant

Experience exquisite dining at The Thirsty Whale Bar & Restaurant with stunning waterfront views and a menu rich in local flavors.

4.3

Lone Star Napier

Discover the vibrant flavors of New Zealand at Lone Star Napier – where family-friendly dining meets coastal charm.

4.5

Vinci's Pizza

Experience the authentic taste of Italy at Vinci's Pizza in Napier South – where every slice is made with love and fresh ingredients.

4.8

The Gintrap Restaurant & Bar

Experience stunning waterfront views and delightful cuisine at The Gintrap Restaurant & Bar in Ahuriri, Napier.

4.4

Best bars in Napier

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The Thirsty Whale Bar & Restaurant

Discover local flavors and stunning waterfront views at The Thirsty Whale Bar & Restaurant in Napier, a culinary gem you won't want to miss.

4.3

The Gintrap Restaurant & Bar

Experience delightful New Zealand cuisine with stunning waterfront views at The Gintrap Restaurant & Bar in Ahuriri, Napier.

4.4

The Station Bar and Bistro

Discover The Station Bar and Bistro in Napier – a vibrant bar and bistro offering delicious local cuisine and a lively atmosphere perfect for relaxation.

4.1

The Rose Irish Pub

Discover the essence of Irish hospitality at The Rose Irish Pub in Napier, where live music, delicious food, and a welcoming atmosphere await.

4.1

Best nightclubs in Napier

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The Rose Irish Pub

Experience the charm of Ireland at The Rose Irish Pub in Napier, where authentic cuisine, live music, and warm hospitality await.

4.1

Monica Loves

Discover the lively bar scene at Monica Loves in Napier, where exquisite drinks meet unforgettable live entertainment in a welcoming atmosphere.

4.6

Sideline Sports Bar Napier

Discover the ultimate sports bar experience at Sideline Sports Bar Napier, where live games, great food, and vibrant entertainment come together.

4.3

Cabana Bar

Discover the heartbeat of Napier at Cabana Bar, your go-to concert hall for unforgettable live music experiences in a vibrant and inclusive atmosphere.

4.5

Best shops in Napier

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Farmers Napier

Discover a world of shopping at Farmers Napier, where quality meets variety in the heart of New Zealand's vibrant city.

4.2

The Warehouse Napier

Discover a vast selection of products at The Warehouse Napier, from clothing to home goods, all in one convenient location.

4.0

Postie Napier

Explore Postie Napier for trendy clothing options for the whole family in a vibrant shopping atmosphere.

4.3

Crystal Aura Napier

Explore Crystal Aura Napier, a gift shop brimming with unique, locally crafted treasures that capture the spirit of New Zealand.

4.7

Explore Napier on the Map

A handpicked selection of must-see spots in Napier, mapped for you.

Napier Essentials

Napier is located on the eastern coast of New Zealand's North Island. The nearest airport is Hawke's Bay Airport, situated just 10 minutes from the city center. Direct flights are available from major New Zealand cities such as Auckland, Wellington, and Christchurch. International travelers can connect via these cities. Alternatively, Napier is accessible by road via State Highway 2 and State Highway 50, providing scenic drives through the countryside.
Once in Napier, transportation options include taxis, ride-sharing services, and local buses. The city's compact size makes it easy to explore on foot or by bike, with many attractions within walking distance. For those looking to explore further afield, car rental services are available. The local bus service, GoBus, connects Napier to surrounding areas, including Hastings and Havelock North.
The official currency in New Zealand is the New Zealand Dollar (NZD). Credit and debit cards are widely accepted in Napier, including Visa, MasterCard, and American Express. ATMs are readily available throughout the city for cash withdrawals. Contactless payment methods, such as EFTPOS and Paywave, are commonly used in shops, cafes, and restaurants.
Napier is generally a safe city for tourists, but it is always wise to exercise standard precautions. Avoid poorly lit areas at night and keep an eye on your belongings in crowded places. While Napier doesn't have specific high-crime areas targeting tourists, it is always best to stay vigilant. The Marine Parade area is popular with tourists and generally safe, but be cautious of pickpockets.
In case of emergency, dial 111 for police, fire, or medical assistance. Napier has several medical facilities, including the Hawke's Bay Hospital in nearby Hastings. Pharmacies are available for minor health issues. It is advisable to have travel insurance that covers medical emergencies. For non-emergency health advice, you can call Healthline at 0800 611 116.
Fashion: Do dress in layers as weather can be changeable. Smart casual attire is generally acceptable for most venues. Religion: Respect local customs and traditions, although Napier is not particularly religious. Public Transport: Do have your fare ready and be respectful to drivers and other passengers. Don't eat or drink on public transport. Greetings: A friendly 'hello' or 'kia ora' is appreciated. Kiwis are generally informal. Eating & Drinking: Do try local wines and seafood. Don't tip excessively; tipping is not a common practice in New Zealand.
To experience Napier like a local, visit the Farmers' Market on Sundays in nearby Hastings for fresh produce and local crafts. Take a walk along Marine Parade to enjoy the seaside views and public art. For a unique experience, rent a bike and explore the Hawke's Bay Trails. Napier is famous for its Art Deco architecture, so consider taking a guided tour to learn more about the city's history and design. Finally, don't miss out on the local wine scene; a visit to one of the many wineries in the area is highly recommended.

When is the best time to visit Napier?

With Eve

Useful Local Phrases for Napier

You don't need to speak the language perfectly. Even learning a few simple words can make conversations warmer—and locals usually appreciate the effort.

— Eve

6 phrase groups English + pronunciation

Here are the phrases I use most often in Napier. Try a few—you'll be surprised how far they go! 😊
❤️

- HelloKia ora
  [kee-ah or-rah]
- GoodbyeHaere rā
  [high-ree rah]
- YesĀe
  [eye]
- NoKāo
  [kao]
- Please/You're welcomeTēnā koe
  [ten-ah koh-eh]
- Thank youNgā mihi
  [nah mee-hee]
- Excuse me/SorryWhakarongo mai
  [fah-kah-rong-oh my]
- How are you?Kei te pēhea koe?
  [keh ee teh pay-ha koh-eh]
- Fine. And you?Kei te pai. Ā koe?
  [keh ee teh pie. eye koh-eh]
- Do you speak English?Kōrerotia koe i te reo Pākehā?
  [kor-eh-roe-tee-ah koh-eh ee teh reh-oh pah-keh-ha]
- I don't understandKaore au e whakarongo
  [kao-reh ow eh fah-kah-rong-oh]
- I'd like to see the menu, pleaseMe tiro atu au i te pānui, tēnā
  [meh tee-raw ah-oo ee teh pan-oo-ee, ten-ah]
- I don't eat meatKaore au e kai mīti
  [kao-reh ow eh kai mee-tee]
- Cheers!Ūā
  [oo-ah]
- I would like to pay, pleaseMe utu au, tēnā
  [meh oo-too ow, ten-ah]
- Help!Āwhina!
  [eye-fee-nah]
- Go away!Haere atu!
  [high-ree ah-too]
- Call the Police!Karanga ki te Pirihimana!
  [kah-rung-ah kee teh pee-ree-hee-mah-nah]
- Call a doctor!Karanga ki te doctor!
  [kah-rung-ah kee teh dohk-tor]
- I'm lostI wareware ahau
  [ee wah-reh-wah-reh ah-how]
- I'm illE māuiui ana au
  [eh mah-wee-wee ah-nah ow]
- I'd like to buy...Me hoko au...
  [meh hoh-koh ow]
- I'm just lookingKei te titiro au
  [keh ee teh tee-tee-raw ow]
- How much is it?E hia te utu?
  [eh hee-ah teh oo-too]
- That's too expensiveHe rawa nui te utu
  [heh rah-wah noo-ee teh oo-too]
- Can you lower the price?Ka taea e koe te whakaiti i te utu?
  [kah teh-ah eh koh-eh teh fah-kai-tee ee teh oo-too]
- What time is it?Kei te aha te wā?
  [keh ee teh ah-hah teh wah]
- It's one o'clockKotahi karaka
  [koh-tah-hee kah-rah-kah]
- Half past (10)Tekau ma rima
  [teh-kow mah ree-mah]
- MorningAtarau
  [ah-tah-rah-oo]
- AfternoonAhiahi
  [ah-hee-ah-hee]
- EveningPō
  [poh]
- YesterdayTūrama
  [too-rah-mah]
- TodayTēnei rā
  [ten-ay rah]
- TomorrowĀpōpō
  [ah-poh-poh]
- 1Tahi
  [tah-hee]
- 2Rua
  [roo-ah]
- 3Toru
  [toh-roo]
- 4Whā
  [fah]
- 5Rima
  [ree-mah]
- 6Ono
  [oh-noh]
- 7Whitu
  [fee-too]
- 8Waru
  [wah-roo]
- 9Iwa
  [ee-wah]
- 10Tekau
  [teh-kow]
- Where's a/the...?Kei hea te...?
  [keh heh-ah teh]
- What's the address?He aha te wāhi?
  [heh ah-ha teh wah-hee]
- Can you show me (on the map)?Taea e koe te whakaatu i ahau?
  [teh-ah eh koh-eh teh fah-kah-ah-too ee ah-how]
- When's the next (bus)?Āhea te (pahi) whakamua?
  [eye-heh teh pah-hee fah-kah-moo-ah]
- A ticket (to ....)He tiki (ki ....)
  [heh tee-kee kee]

History of Napier

The area now known as Napier was originally settled by the Māori people, specifically the Ngāti Kahungunu iwi. The region’s fertile land and access to the sea made it an ideal location for fishing and agriculture. The Māori name for Napier is Ahuriri, named after a prominent chief.
European settlers arrived in the early 19th century, with the first recorded European visitor being Captain James Cook in 1769. By the 1850s, European settlers began to establish themselves in the area, leading to the development of what would become the town of Napier. The town was named after Sir Charles Napier, a British army officer.
On February 3, 1931, Napier was struck by a devastating earthquake measuring 7.8 on the Richter scale. The earthquake caused significant damage and resulted in the loss of 256 lives. The disaster led to a massive rebuilding effort, during which Napier was transformed into a showcase of Art Deco architecture, making it a unique architectural landmark.
Following the 1931 earthquake, Napier was rebuilt in the Art Deco style, which was popular at the time. Architects incorporated elements of Spanish Mission and Stripped Classical styles into the designs. Today, Napier is internationally recognized for its stunning Art Deco architecture, attracting visitors from around the world.
The fertile lands surrounding Napier have made it an important center for agriculture and viticulture. The Hawke’s Bay region, where Napier is located, is one of New Zealand's premier wine-producing areas. The development of vineyards and wineries has significantly boosted the local economy and tourism.
Napier hosts several cultural events and festivals that celebrate its history and community. The annual Art Deco Festival, held every February, attracts tens of thousands of visitors who come to celebrate the town’s unique architectural heritage. The festival features parades, vintage car displays, and various performances.
Marine Parade is one of Napier’s most iconic destinations, featuring beautiful gardens, fountains, and recreational areas along the waterfront. It is also home to the National Aquarium of New Zealand, which showcases the country's diverse marine life and offers educational programs about conservation.