Background

Discover the Birthplace of Pepsi Cola

Explore the rich history of Pepsi Cola at its birthplace in New Bern, NC - a delightful tourist attraction for soda lovers and history enthusiasts alike.

4.5

Nestled in the charming town of New Bern, North Carolina, the Birthplace of Pepsi Cola offers a unique glimpse into the history of one of the world's most beloved soft drinks. This iconic tourist attraction not only showcases the origins of Pepsi but also immerses visitors in a nostalgic experience filled with interactive exhibits and rich storytelling, making it a must-visit for both soda enthusiasts and history buffs alike.

A brief summary to Birthplace of Pepsi Cola

Local tips

  • Plan your visit during weekdays to avoid larger crowds and have a more leisurely experience.
  • Check the museum’s hours before visiting, as they vary throughout the week.
  • Don't miss the chance to try a classic Pepsi at the gift shop, often served in nostalgic glass bottles.
  • Take plenty of photos in front of the iconic Pepsi sign for a memorable keepsake.
widget icon

Getting There

  • Car

    If you are driving to the Birthplace of Pepsi Cola at 256 Middle St, New Bern, NC 28560, start by getting on US-17 N from your current location in the Inner Banks region. Follow US-17 N for approximately 30 miles until you reach the exit for US-70 E toward New Bern. Merge onto US-70 E and continue for about 12 miles. Take the exit for NC-43 toward New Bern and follow it until you reach Middle St. Turn left onto Middle St and the Birthplace of Pepsi Cola will be on your right. There is free parking available nearby.

  • Public Transportation

    If you're relying on public transportation, use the local bus service to reach New Bern. Check the schedule for the nearest bus stop in your area and board the bus heading to New Bern. Once you arrive at the New Bern bus station, you can either walk or take a local taxi to 256 Middle St, which is about a 10-minute walk from the station. Walking directions from the bus station: head east on E Front St, then turn left onto Middle St, and continue for about half a mile until you reach your destination. Bus fares may vary, so please check the local transit authority's website for the current prices.

Unlock the Best of Birthplace of Pepsi Cola

Buy tickets

    No tickets available

Book tours with entry

    No tours available

Book tours without entry

    No tours available

Discover more about Birthplace of Pepsi Cola

The Birthplace of Pepsi Cola is a delightful destination located in New Bern, North Carolina, where the world-famous soft drink first emerged in the late 19th century. This historic site takes visitors on an engaging journey through time, showcasing the fascinating story of Pepsi's creation and its evolution into a global phenomenon. The museum features a variety of exhibits that highlight not only the history of the drink but also the cultural impact it has had over the years. Interactive displays invite guests to learn about the innovative marketing strategies that have made Pepsi a household name, while vintage advertisements and memorabilia evoke a sense of nostalgia. As you explore, make sure to take a moment to appreciate the charming architecture of the building, which reflects the character of New Bern itself. The location is not just about Pepsi; it provides insights into the local history and heritage of the area, allowing visitors to appreciate the significance of New Bern in American history. The knowledgeable staff is always on hand to answer questions and share stories, enhancing the overall experience. In addition to the museum, visitors can enjoy a small gift shop where you can purchase exclusive Pepsi-themed merchandise and souvenirs, perfect for commemorating your visit. The Birthplace of Pepsi Cola offers a unique blend of entertainment and education, making it an excellent stop for families, history lovers, and anyone interested in the soft drink industry. Whether you’re a long-time fan of Pepsi or a curious traveler, this attraction is sure to leave a lasting impression.

Popular Experiences near Birthplace of Pepsi Cola

Popular Hotels near Birthplace of Pepsi Cola

Select Currency