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Discover the Birthplace of Pepsi Cola

Experience the rich history of Pepsi Cola at its birthplace in New Bern, NC, and discover the charm of this historical landmark.

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Step into the heart of New Bern, North Carolina, where the iconic Pepsi Cola was born. This historical landmark offers a glimpse into the origins of one of the world's most famous beverages. Explore the charming surroundings, immerse yourself in the rich history, and enjoy the unique atmosphere that this location has to offer.

A brief summary to Birthplace of Pepsi Cola

  • Monday 10 am-6 pm
  • Tuesday 10 am-6 pm
  • Wednesday 10 am-6 pm
  • Thursday 10 am-6 pm
  • Friday 10 am-6 pm
  • Saturday 10 am-6 pm
  • Sunday 12 pm-4 pm

Local tips

  • Visit during the weekdays for a quieter experience and more opportunities to explore the exhibits.
  • Don't forget to take photos in front of the historic building to capture your visit.
  • Check out the local shops and restaurants nearby for a taste of New Bern's culinary offerings.
  • Plan your visit around local events or festivals to enhance your experience of the area.
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Getting There

  • Walking

    If you are starting from the New Bern Riverfront Convention Center, head east on E Front St towards S Pollock St. Continue walking straight for about 0.4 miles, crossing over S Craven St. Once you reach the intersection with Middle St, turn left. Continue walking on Middle St for another 0.2 miles, and you will find the Birthplace of Pepsi Cola at 256 Middle St on your right.

  • Bicycle

    From the New Bern Historical Society, head east on E Front St towards S Pollock St. Continue straight for approximately 0.5 miles. When you reach the intersection with S Craven St, you can either take a right turn and then a left on Middle St or continue straight to Middle St. Ride along Middle St for about another 0.2 miles, and the Birthplace of Pepsi Cola will be on your right at 256 Middle St.

  • Public Transit

    If you are near the New Bern Transit System stop at the New Bern Mall, take the bus route that heads towards downtown New Bern. Alight at the stop nearest to the intersection of Middle St and S Craven St. From there, head west on Middle St for about 0.1 miles, and the Birthplace of Pepsi Cola will be on your left at 256 Middle St.

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Discover more about Birthplace of Pepsi Cola

Nestled in the picturesque town of New Bern, North Carolina, the Birthplace of Pepsi Cola stands as a significant tourist attraction and historical landmark that invites visitors to delve into the story behind one of the world's most beloved soft drinks. Established in the late 19th century, this quaint location marks the origins of Pepsi, offering a unique blend of history and nostalgia that is sure to charm tourists of all ages. As you approach the site, you'll be greeted by the warm ambiance of New Bern, enriched with Southern hospitality and a vibrant local culture. The historical building itself has been preserved to reflect its original charm, allowing you to envision the early days of the beverage that would eventually become a global phenomenon. Inside, you'll find intriguing exhibits that detail the creation story of Pepsi Cola and its evolution over the years. Visitors can also enjoy interactive displays and memorabilia that celebrate the drink's legacy. The surrounding area is equally enchanting, with beautiful parks and quaint shops offering a taste of local craftsmanship. Don't miss the chance to explore the picturesque waterfront, where the Neuse River flows and provides a perfect backdrop for a leisurely stroll. This location is not just a stop on your itinerary; it's an experience that connects you to the roots of American history while savoring the refreshing legacy of Pepsi Cola.

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