Indulge in Luxury at DongHwa Dutyfree
Experience the best of duty-free shopping at DongHwa Dutyfree in Seoul, where luxury meets local culture.
Nestled in the heart of Seoul, DongHwa Dutyfree stands as a beacon for travelers eager to indulge in a luxurious shopping experience. This duty-free store not only offers a vast selection of high-end brands, including cosmetics, fashion, and electronics, but also showcases distinct Korean products that reflect the rich cultural heritage of the region. As you navigate through its spacious aisles, you'll encounter exclusive deals that you won't find elsewhere, making it an ideal stop for savvy shoppers looking to snag a great bargain. The atmosphere at DongHwa Dutyfree is vibrant and welcoming, with its modern design blending seamlessly with traditional Korean aesthetics. Tourists are often captivated by the friendly staff, ready to assist you in finding the perfect item or suggesting popular products among fellow visitors. Additionally, the store's convenient location in Jongno District makes it easily accessible for those exploring other attractions in Seoul. Visiting DongHwa Dutyfree also provides an opportunity to enjoy the cultural experience of shopping in Korea. Many products are uniquely Korean, from K-beauty items to traditional crafts, giving tourists a chance to take home a piece of local artistry. With ample space and a well-organized layout, shopping here is not only a pleasure but also a memorable experience, allowing visitors to immerse themselves in the local culture while enjoying luxury shopping at its finest.
Local tips
- Visit during weekdays to avoid crowds and enjoy a more relaxed shopping experience.
- Check for exclusive promotions and discounts on popular products, especially during the holiday season.
- Bring your passport to take advantage of duty-free prices and ensure a smooth checkout process.
- Take your time to explore the local crafts section for unique souvenirs that reflect Korean culture.
- Ask staff for recommendations on best-sellers to ensure you don’t miss out on popular products.
A brief summary to DongHwa Dutyfree
- 149 Sejong-daero, Jongno District, Seoul, 03186, KR
- +822-399-3000
- Visit website
- Monday 12 pm-6 pm
- Tuesday 12 pm-6 pm
- Wednesday 12 pm-6 pm
- Thursday 12 pm-6 pm
- Friday 12 pm-6 pm
Getting There
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Subway
If you are near a subway station, take Line 1 (the dark blue line) or Line 5 (the purple line) and head towards City Hall Station. If you are on Line 1, you will want to get off at City Hall Station (Exit 6). If you are on Line 5, transfer to Line 1 at the Seoul Station. After exiting at City Hall Station, head out of Exit 6 and walk straight for about 5 minutes. You will see DongHwa Dutyfree on your left at 149 Sejong-daero.
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Bus
You can take any bus that stops at City Hall, such as Bus 1, 2, or 5. Once you get off at City Hall, walk towards the City Hall building, and then proceed straight down Sejong-daero for about 5 minutes. DongHwa Dutyfree will be located on your left side at number 149.
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Taxi
If you prefer to take a taxi, simply tell the driver 'DongHwa Dutyfree' or provide them with the address: 149 Sejong-daero, Jongno District. The taxi will take you directly to your destination. Ensure you have cash or a credit card ready for payment.
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Walking
If you are in the vicinity of Gyeongbokgung Palace or Insadong, you can enjoy a leisurely walk to DongHwa Dutyfree. Head towards Sejong-daero street, walk straight for approximately 15-20 minutes. Keep an eye out for the large sign of DongHwa Dutyfree on your left at 149 Sejong-daero.
Attractions Nearby to DongHwa Dutyfree
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신문박물관 PRESSEUM
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Ilmin Museum of Art
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40th Anniversary Monument of Gojong’s Enthronement
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Statue of Admiral Yi Sun-sin
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Cheonggye Plaza
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The Story of King Sejong and 'Chungmugong' Admiral Yi
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Cheonggyecheon Stream
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Cheonggyecheon
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세종문화회관 S씨어터
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Gwanghwamun Square
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Sejong Center for the Performing Arts
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Dondeokjeon Hall
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Statue of King Sejong the Great
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Seoul City Hall
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Gwanghwamun Hanok House
Landmarks nearby to DongHwa Dutyfree
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Jeonggwanheon
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Jongno in Joseon Dynasty Well
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Bigag
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Heungnyemun Gate
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Jonggak Avenue of Youth
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Hanok-gil (Insadong-gil)
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Insadong-gil Street
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Insadong-gil
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Insadong Culture Street
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Myeongdong Street
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Geunjeongjeon
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Hanwha Bulkkot-gil
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Yeongchumun (West Gate)
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Myeondong Shopping Street
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Sungnyemun Gate (Namdaemun)