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Explore the Magic of K-Pop at SM Entertainment Studio Center

Discover the heart of K-Pop at SM Entertainment Studio Center in Gangnam, Seoul, where music, creativity, and excitement come alive.

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Nestled in the vibrant Gangnam District of Seoul, the SM Entertainment Studio Center offers an immersive experience into the world of K-Pop. Whether you are a dedicated fan or a curious traveler, this hub of creativity invites you to explore the artistry behind some of the most popular music in the world. With its engaging exhibits and the chance to see where the magic happens, this location is a must-visit for anyone wanting to dive deep into Korean pop culture.

A brief summary to SM Entertainment Studio Center

  • Monday 9 am-7 pm
  • Tuesday 9 am-7 pm
  • Wednesday 9 am-7 pm
  • Thursday 9 am-7 pm
  • Friday 9 am-7 pm
  • Saturday 9 am-7 pm
  • Sunday 9 am-7 pm

Local tips

  • Plan your visit during weekdays to avoid large crowds, especially if you want to enjoy the exhibits.
  • Check the official website for any upcoming events or special performances before your visit.
  • Bring your camera! The studio center has plenty of photo opportunities with K-Pop backdrops and idols' cutouts.
  • Visit the merchandise store early to get the best selection of exclusive items.
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Getting There

  • Subway

    From wherever you are in Seoul, make your way to a subway station and purchase a T-money card if you don't already have one. Take Line 2 (Green Line) toward Gangnam Station. Once you arrive at Gangnam Station, take Exit 6. After exiting, walk straight for about 10 minutes until you reach the intersection with Teheran-ro. Turn left onto Teheran-ro and continue straight for another 500 meters until you reach Seolleung-ro. Turn right onto Seolleung-ro and walk for about 5 minutes until you reach 114 Seolleung-ro 190-gil, the SM Entertainment Studio Center.

  • Bus

    Locate the nearest bus stop and check for bus routes heading toward Gangnam District. You can take Bus 146, 3412, or 401. Once you are on the bus, ask the driver to let you know when you reach the 'Seolleung Station' stop. After getting off, walk straight for about 5 minutes along Seolleung-ro until you reach 114 Seolleung-ro 190-gil, the SM Entertainment Studio Center.

  • Taxi

    If you prefer a more direct route, you can hail a taxi from your current location. Show the driver the address: '114 Seolleung-ro 190-gil, Gangnam District, Seoul'. The taxi will take you directly to the SM Entertainment Studio Center. Make sure to have cash or a credit card ready to pay the fare.

  • Walking

    If you are already in the vicinity of Gangnam, you can take a leisurely walk to the SM Entertainment Studio Center. Start at the nearest subway or bus station and navigate toward Seolleung-ro. Once you reach Seolleung-ro, continue walking straight for about 5 minutes until you arrive at 114 Seolleung-ro 190-gil, the location of the SM Entertainment Studio Center.

Unlock the Best of SM Entertainment Studio Center

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Discover more about SM Entertainment Studio Center

The SM Entertainment Studio Center stands as an iconic landmark in the heart of Gangnam District, a prominent area known for its fashionable vibe and entertainment culture. As the headquarters of one of South Korea's largest entertainment companies, this center is a pilgrimage site for K-Pop enthusiasts from around the globe. The moment you step inside, you are greeted by a vibrant atmosphere filled with the sounds of your favorite K-Pop hits, showcasing the talent of artists who have defined the genre. Visitors can enjoy a variety of exhibits that highlight the history and evolution of K-Pop, featuring memorabilia, music videos, and even life-size cutouts of popular idols. The studio center often hosts special events, including album launch parties and fan meetings, providing a unique opportunity for fans to interact with their favorite stars. Additionally, the on-site shop is a treasure trove of exclusive merchandise, from albums to stylish apparel, ensuring you leave with a piece of K-Pop history. For those eager to delve deeper into the world of Korean entertainment, guided tours are available, offering insider insights into the production of music and performances. The studio also features an impressive auditorium where live performances take place, allowing fans to experience the thrill of a K-Pop concert. Whether you are here to learn, shop, or simply soak in the atmosphere, the SM Entertainment Studio Center promises an unforgettable experience that captures the essence of K-Pop and its cultural impact.

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