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Turasan: A Taste of Tradition in Ürgüp

Discover the rich flavors of Cappadocia at Turasan, Ürgüp's premier wine store offering exquisite local wines and a glimpse into the region's winemaking heritage.

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Nestled in the heart of Ürgüp, Turasan is a renowned wine store that offers a delightful selection of local wines, perfect for tourists seeking to indulge in the rich flavors of the Cappadocia region. With a legacy steeped in tradition, Turasan invites visitors to explore its diverse array of wines, from robust reds to crisp whites, all produced in the surrounding vineyards. This charming establishment not only provides an exceptional tasting experience but also serves as a cultural hub where guests can learn about the winemaking process and the unique terroir that defines Cappadocia's viticulture. Whether you're a wine connoisseur or a casual enthusiast, Turasan promises a memorable experience that celebrates the region's heritage and craftsmanship.

A brief summary to Turasan

  • Monday 9 am-7 pm
  • Tuesday 9 am-7 pm
  • Wednesday 9 am-7 pm
  • Thursday 9 am-7 pm
  • Friday 9 am-7 pm
  • Saturday 9 am-7 pm
  • Sunday 9 am-7 pm

Local tips

  • Visit during weekdays for a quieter tasting experience.
  • Try the local specialties paired with their wines for a more immersive experience.
  • Ask about guided tours of the vineyards for a deeper understanding of the winemaking process.
  • Purchase a few bottles to take home as memories of your trip to Cappadocia.
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Getting There

  • Walking

    From the center of Göreme, head south on Müze Cd. (Museum Street) towards Aydın Kırağı. Continue along this road until you reach the intersection with Tevfik Fikret Cd. (Tevfik Fikret Street). Turn left onto Tevfik Fikret Cd. and follow it for about 5 kilometers. You will pass through beautiful landscapes and local shops. Keep an eye out for signs pointing to Ürgüp. As you approach Ürgüp, the Turasan wine store will be on your left at No:44. The total walking distance is approximately 1 hour.

  • Public Transport

    From Göreme, walk to the nearest bus stop at the main road. Catch a minibus heading towards Ürgüp; these minibuses frequently run throughout the day. The ride will take about 15-20 minutes. Once you arrive in Ürgüp, get off at the central bus station. From there, it's a short 10-minute walk to Turasan. Head southwest on Atatürk Cd. and take a right onto Tevfik Fikret Cd. The wine store will be on your left at No:44.

Unlock the Best of Turasan

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Discover more about Turasan

Turasan is a celebrated wine store located in the picturesque town of Ürgüp, known for its rich viticultural heritage. Established in the region renowned for its unique volcanic soil and ideal climate for grape cultivation, Turasan offers an extensive selection of locally produced wines that reflect the essence of Cappadocia. Visitors to Turasan are greeted by a warm and inviting atmosphere, where they can sample a variety of wines that showcase the distinct flavors and aromas of the region. The store is a treasure trove for wine lovers, featuring an impressive range of varietals, including robust reds, refreshing whites, and exquisite dessert wines. Each bottle tells a story of tradition and craftsmanship, making it a must-visit for anyone looking to immerse themselves in the local culture. Guests can also engage with knowledgeable staff who are eager to share insights about the winemaking process and the history of the vineyards. Turasan not only emphasizes quality but also sustainability, supporting local farmers and promoting environmentally friendly practices. The charming setting, combined with the rich selection of wines, makes Turasan a perfect spot to unwind and savor the flavors of Cappadocia. Don’t miss the opportunity to take home a bottle or two as a souvenir to remember your visit. With its commitment to excellence and a passion for wine, Turasan stands out as a highlight for tourists exploring the captivating landscape of Ürgüp.

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