MINISO — Grand Central, Birmingham
Bright, affordable design and collectable character goods — a family-friendly stop for pocket-money treats in Grand Central.
MINISO at Grand Central is a bright, playful gift shop specialising in affordable lifestyle goods, toys, stationery and small homeware aimed at collectors, families and trend-savvy shoppers. The compact upper-level unit is set within the bustling Bullring/Grand Central complex and offers rotating seasonal ranges, licensed character lines, and a steady stream of colourful impulse buys ideal for pocket-money purchases.
A brief summary to Miniso
- Unit 20, Grand Central, Stephenson Pl, Birmingham, B2 4BF, GB
- +448007022536
- Visit website
- Duration: 0.25 to 1 hours
- Budget
-
Indoor
- Mobile reception: 5 out of 5
- Monday 10 am-6 pm
- Tuesday 10 am-6 pm
- Wednesday 10 am-6 pm
- Thursday 10 am-6 pm
- Friday 10 am-6 pm
- Saturday 10 am-6 pm
- Sunday 11 am-5 pm
Local tips
- Look for seasonal and limited-edition items near the front displays; frequent restocks mean new surprises on repeat visits.
- Bring small cash or card for quick impulse buys — many items are low-cost pocket-money purchases.
- If visiting with children, expect narrow aisles during busy shopping hours; keep a close eye on little ones around displays.
For the on-the-go comforts that matter to you
- Seating Areas
- Information Boards
- Restrooms
- Food Options
Miniso location weather suitability
-
Any Weather
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Rain / Wet Weather
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Mild Temperatures
Discover more about Miniso
A compact treasure trove of everyday design
MINISO at Grand Central occupies a tidy upper-level unit within Birmingham’s shopping complex and has the feel of a carefully curated variety store. Shelves are arranged to maximise product visibility: neat rows of plush toys, tidy displays of stationery, and small homewares sit alongside rotating novelty items and occasional limited drops. Lighting and bright brand graphics create a lively retail theatre that encourages browsing rather than focused, single-item shopping.What you'll find on the shelves
The product mix is broad and deliberately accessible: soft toys and licensed character goods, affordable beauty and wellness accessories, compact tech accessories, kitchenware, and themed seasonal lines. Many items are sized and priced for impulse purchases, making the store a convenient stop for buying gifts, small mementos, or practical items with a design twist. Packaging and product colour palettes are chosen to appeal to younger shoppers and collectors.Character and shopping experience
The store atmosphere is upbeat and family-friendly, with displays aimed at catching the eye of children and teens while remaining useful to adults seeking low-cost design solutions. The layout encourages short, exploratory visits rather than long stays: you can be drawn from one colourful shelf to another by novelty packaging and character tie-ins. Staff presence is generally focused on restocking and maintaining the displays so products appear orderly.Seasonality and limited runs
A noticeable feature is frequent product turnover: seasonal ranges and limited-run collaborations arrive regularly, meaning similar-looking visits can offer different finds. This element of change keeps the store fresh for repeat visits and makes it especially appealing to collectors of blind boxes, small plush releases and licensed merchandise.Practicalities and nearby context
The unit’s position inside Grand Central places it among a dense mix of shops, transport hubs and food outlets; the environment is lively and often busy during shopping hours. Because the store is compact, aisles can feel snug at busier times, but the compactness also means you can browse the whole shop quickly. Shop fittings are practical and bright, with clear price signage and accessible displays aimed at quick, straightforward transactions.Who it's good for
MINISO Grand Central suits families with children, young collectors hunting for novelty items, and shoppers after small, affordable gifts or everyday design objects. It’s a good place to pick up inexpensive travel gifts, children’s pocket-money treats, or simple household items that prioritise charm and affordability over luxury or artisanal provenance.Iconic landmarks you can’t miss
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Unmissable attractions to see
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Ozzy the Bull
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New Street & Burlington Arcade
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Frankfurt Christmas Market Birmingham
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Bullring & Grand Central
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Experience Birmingham’s iconic shopping and dining destination blending modern design, diverse retail, and vibrant social life.
A guardian
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Victoria Square
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Victoria Square: Birmingham’s historic pedestrian plaza blending iconic architecture, lively fountains, and vibrant city culture in a central urban oasis.
The Old Joint Stock Pub & Theatre, Birmingham
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Horatio Nelson Statue
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Hippodrome Square
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Martineau Place
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Birmingham Cathedral
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House of Fraser
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Birmingham Town Hall
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Essential places to dine
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Tiger Bites Pig
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The Birmingham Stable
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The ARK Birmingham
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Turtle Bay Birmingham
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Experience vibrant Caribbean flavours, lively reggae vibes, and 2-for-1 cocktails in the heart of Birmingham’s city centre.
La Galleria
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The Botanist Birmingham
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A vibrant botanical oasis in Birmingham city centre, blending fresh seasonal dining, inventive cocktails, and live music by the canal.
The Lost & Found Birmingham
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A Victorian botanical haven in Birmingham offering creative British cuisine and inventive cocktails in a quirky, vintage-inspired setting.
Las Iguanas - Birmingham - Temple Street
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The Oyster Club
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San Carlo - Birmingham
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Adam's Restaurant
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Riva Blu Italian Restaurant & Bar, Birmingham
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The Ivy Temple Row
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Markets, malls and hidden boutiques
Miniso
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Bright, affordable design and collectable character goods — a family-friendly stop for pocket-money treats in Grand Central.
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Beauty & the Button
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Urban Outfitters
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Discover stylish apparel, unique homewares, and a vibrant shopping vibe at Urban Outfitters Birmingham in the city centre.
The Works
0.2 km
Discover affordable arts, crafts, books, and stationery in the heart of Birmingham’s vibrant New Street shopping district.
KENJI Birmingham Bullring
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Discover quirky Japanese-inspired gifts and immersive pop culture at KENJI Birmingham Bullring, a vibrant hub for unique shopping experiences.
Wornwell Vintage Clothing
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Discover authentic vintage fashion and quality streetwear at Wornwell Vintage Clothing, a unique shop nestled inside Primark on Birmingham's High Street.
Menkind
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Quirky gadgets and geeky gifts await at Menkind Bullring—unique finds for him, from Star Wars merch to tech toys in Birmingham's premier shopping hub.
Primark
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A huge, multi‑level flagship on Birmingham High Street offering fast, affordable fashion, homewares and themed in‑store concepts under one roof.
La MC Vintage
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The Alice Boutique
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Community Gift Shop
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Essential bars & hidden hideouts
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The Head of Steam Birmingham
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Purecraft Bar & Kitchen
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Theatrix Birmingham
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Nightclubs & after hour spots
King of clubs
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Bambu Nightclub
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101 Night Club
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Next Door & Spotlight
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For the vibe & atmosphere seeker
- Fun-filled
- Lively
- Casual
For the design and aesthetic lover
- Colorful Aesthetics
- Modern Designs
For the architecture buff
- Retail
- Landmarks
For the view chaser and sunset hunter
- Photo Spots
For the social media creator & influencer
- Instagrammable
- Photo Spots
For the kind of experience you’re after
- Photowalk
- Cultural Heritage
- Day Trip
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- Child Friendly
- Teen Friendly
- Solo Friendly
- Couple Friendly
