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Selfridges Birmingham (The Bullring)

A sculptural, disc-clad flagship department store offering luxury shopping, dining and creative events at the heart of Birmingham’s Bullring.

4.3

Selfridges Birmingham sits within the Bullring shopping complex and is immediately recognisable by its curving 'blobitecture' façade clothed in thousands of shiny aluminium discs. Opened in 2003 as a bold retail statement, the store houses luxury fashion, beauty, home and food halls alongside events spaces and specialist services, offering a high-end department-store experience in the heart of Birmingham.

A brief summary to Selfridges Birmingham

  • The Bullring, Upper Mall, Birmingham, B5 4BP, GB
  • +441216006629
  • Visit website
  • Duration: 0.5 to 4 hours
  • Mid ranged
  • Environment icon Indoor
  • Mobile reception: 5 out of 5
  • Monday 10 am-7 pm
  • Tuesday 10 am-8 pm
  • Wednesday 10 am-8 pm
  • Thursday 10 am-8 pm
  • Friday 10 am-8 pm
  • Saturday 10 am-8 pm
  • Sunday 11 am-5:30 pm

Local tips

  • Allow time to explore multiple floors — boutiques, beauty counters and the food hall are spread across levels and reward a slow browse.
  • Check in-store event listings for temporary exhibitions or window art commissions, which often occupy prominent display areas.
  • Use the store concierge or personal-shopping services for gift sourcing and specialist product advice.
  • Peak retail hours can be busy; plan quieter browsing during weekday mornings or later weekday evenings when open.
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Getting There

  • Train

    National Rail services to Birmingham New Street station; typical travel time from central locations within Birmingham 5–15 minutes on foot from platform exits to the Bullring concourse; station footfall and connecting concourses can be busy at peak times; no fare for walking but standard rail fares apply for travel.

  • Tram

    West Midlands Metro trams run to Bull Street/Grand Central tram stops; journey times from central tram stops range 4–10 minutes; services operate frequently during daytime hours but check schedules for evenings and Sundays; single fares apply when using regional ticketing.

  • Taxi / Rideshare

    Black cab or rideshare drop-off at the Bullring area; typical in-city journey times 5–20 minutes depending on traffic; fares vary by operator and time of day (expect higher costs during peak travel and event periods); set-down points may be on busy streets and can require a short walk over pedestrianised sections.

Selfridges Birmingham location weather suitability

  • Weather icon Any Weather
  • Weather icon Clear Skies
  • Weather icon Mild Temperatures

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Discover more about Selfridges Birmingham

An architectural emblem of modern Birmingham

The Selfridges building at the Bullring is best known for its sculptural, curving form and the dense field of circular aluminium discs that cover its blue-tinged exterior. Conceived in the early 2000s and completed in 2003, the structure deliberately departs from the rectilinear language of traditional retailing to present a landmark that reads equally as public sculpture and commercial space.

Interior zones and retail character

Inside, Selfridges is organised like a multi-level urban market: floors are divided into fashion, beauty, accessories, jewellery and homeware departments, with dedicated boutiques for global designer names alongside curated concessions. Grounded by service areas such as concierge and personal-shopping suites, the store mixes open-plan galleries with intimate brand rooms and specialist counters for grooming, tailoring and repairs.

Events, dining and creative programming

Beyond shopping, the store functions as a creative venue: temporary exhibitions, window commissions and in-store activations are programmed throughout the year, often occupying prominent display zones. Food and beverage outlets within the store provide places to pause — from quick coffees to sit-down meals — and the food hall offers a range of specialist counters and gourmet produce for take-home treats.

Construction and materials up close

The building’s exterior is a complex assembly of sprayed concrete, a steel substructure and an outer skin of around 15,000 anodised aluminium discs. The discs create a tactile, jewel-like surface that changes appearance with daylight and weather, catching reflections from the surrounding city while masking the store’s more conventional retail geometry beneath.

How the store sits in its urban setting

Perched at the core of the Bullring retail district, Selfridges reads as both anchor tenant and urban marker: its rounded corners and glazed sections address multiple streets and concourses, creating visual connections with surrounding public spaces. The building’s form frequently appears in photographs of the Bullring and acts as an orientation point within the shopping complex.

A working department store with specialist services

Functionally, the store provides an extensive roster of customer services — from beauty consultations and personal shopping to repair clinics and click-and-collect — wrapped around retail displays. Service counters and information points are integrated so the building operates as both a place to browse and a practical hub for specialist retail services.

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