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Upside Down House - Westfield White City: A Surreal Photo Attraction in London

Step into London’s vibrant Upside Down House at Westfield White City for a mind-bending photo adventure that flips reality on its head.

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Located in Westfield White City, London, the Upside Down House offers a unique interactive experience where visitors explore a house turned literally upside down. With vibrant orange exterior and cleverly designed interiors, it invites families, friends, and content creators to capture gravity-defying photos in themed rooms. Suitable for all ages (children under 3 free), the attraction provides about 20 minutes of mind-bending fun in a compact, creatively decorated space.

A brief summary to Upside Down House - Westfield White City

  • Westfield Square, Ariel Way, London, W12 7SL, GB
  • +441375374725
  • Visit website
  • Duration: 0.25 to 0.5 hours
  • Mid ranged
  • Environment icon Indoor
  • Mobile reception: 5 out of 5
  • Monday 10 am-8 pm
  • Tuesday 10 am-8 pm
  • Wednesday 10 am-8 pm
  • Thursday 10 am-8 pm
  • Friday 10 am-8 pm
  • Saturday 10 am-8 pm
  • Sunday 12 pm-6 pm

Local tips

  • Allow about 20 minutes to fully explore and take photos inside the house.
  • Children under 3 enter free, making it a great family-friendly activity.
  • Be prepared for some dizziness due to the slanted floors and upside-down visuals.
  • The attraction has no lift; the upper floor is accessible only by spiral staircase.
  • Staff are helpful and can assist with taking creative photos to capture your visit.
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Getting There

  • Public Transport

    Take the London Underground to Wood Lane station, approximately a 5-minute walk to the Upside Down House. Trains run frequently on the Central Line, with travel times from central London around 15-25 minutes. Alternatively, Shepherd’s Bush station is a 10-minute walk away, served by the Central Line and Overground. No additional cost beyond standard travel fares.

  • Car

    Drive to Westfield London Shopping Centre where the Upside Down House is located. Parking is available onsite, with Car Park B being the closest to the attraction. Expect parking fees typically ranging from £3 to £6 per hour. Traffic can be heavy during peak hours.

  • Bus

    Several London bus routes serve the Westfield White City area, including routes 95, 220, and 228. Bus stops are within a short walking distance of the attraction. Journey times vary from 20 to 40 minutes depending on your starting point. Standard London bus fares apply.

Upside Down House - Westfield White City location weather suitability

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An Eye-Catching Urban Landmark

The Upside Down House at Westfield White City stands out with its bright orange exterior, a deliberate choice to complement the dynamic urban environment of West London. This striking structure is impossible to miss within the shopping centre precinct, drawing curiosity and excitement from passersby. Its location in Westfield Square places it amidst a bustling retail and leisure hub, making it an accessible and convenient stop for visitors exploring the area.

Immersive Illusions and Themed Spaces

Inside, the house challenges perception with an open-plan layout designed to maximize movement and photo opportunities. Visitors wander through multiple themed rooms, including an elegant upside-down bedroom, a messy kid’s room, and a London Underground-inspired setting. Each space is meticulously decorated with bright colors and fun furniture, creating a playful environment that encourages creativity and interactive posing. The floor is intentionally slanted, adding to the disorienting and surreal experience.

A Family-Friendly and Social Media Haven

The attraction welcomes visitors of all ages, making it a perfect outing for families, groups of friends, and social media enthusiasts. Children under three enter free, and the experience typically lasts around 20 minutes. The house is designed to be partly accessible on the ground floor for wheelchair users, although the two floors are connected by a spiral staircase without lift access. Visitors are encouraged to take photos and videos to share on platforms like Instagram, TikTok, and Facebook, making it a hotspot for creative content.

Considerations and Visitor Experience

While the Upside Down House offers a fun and novel experience, some visitors may experience dizziness due to the angled floors and upside-down visuals. It is not recommended for pregnant women or those prone to motion sickness. The compact size means that busy periods can feel crowded, limiting photo opportunities. However, staff are known to be helpful and friendly, assisting guests in capturing memorable moments. The attraction has recently undergone refurbishment to enhance the visitor experience.

Design and Artistic Vision

The interior design blends modern aesthetics with playful elements, reflecting influences from the surrounding cityscape. The open layout and colorful decor invite exploration and imaginative interaction. The house also features props and accessories to enhance photo creativity. A unique feature is the ability to scan QR codes to purchase furniture seen inside, bridging the gap between experience and retail.

Integration with Westfield and Surroundings

Situated within the Westfield London shopping centre, the Upside Down House benefits from excellent transport links and amenities nearby. Visitors can combine their visit with shopping, dining, or entertainment in the area. The location’s accessibility and lively atmosphere make it a convenient and enjoyable stop for a quick, whimsical diversion from typical tourist attractions.

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