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2 Willow Road: Ernő Goldfinger’s Modernist Masterpiece in Hampstead

Explore 2 Willow Road, Ernő Goldfinger’s pioneering Modernist home in Hampstead, blending innovative design, art, and history.

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2 Willow Road in Hampstead, London, is a striking example of Modernist architecture designed by Ernő Goldfinger in 1939. This National Trust property was Goldfinger’s family home, showcasing his innovative use of reinforced concrete, open-plan interiors, and bespoke furniture. The house features large steel-framed windows, a spiral staircase engineered by Ove Arup, and a significant collection of 20th-century art, all set against the backdrop of Hampstead Heath.

A brief summary to 2 Willow Road

  • 2 Willow Rd, London, NW3 1TH, GB
  • +442074356166
  • Visit website
  • Duration: 1 to 2 hours
  • Mid ranged
  • Environment icon Indoor
  • Mobile reception: 4 out of 5

Local tips

  • Book guided tours in advance to experience detailed insights into the architecture and Goldfinger’s life.
  • Visit during weekdays or early in the day to avoid peak crowds and enjoy a more tranquil experience.
  • Take time to appreciate the 20th-century art collection displayed throughout the house.
  • Combine your visit with a walk in nearby Hampstead Heath for scenic views and relaxation.
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Getting There

  • Public Transport

    Take the London Underground Northern Line to Hampstead station, then a 15-20 minute walk through residential streets to 2 Willow Road. The route is mostly flat but includes some gentle inclines. No direct bus stops are very close, so the tube and walk combination is recommended. Tube fare ranges from £2.50 to £5.00 depending on ticket type.

  • Taxi or Rideshare

    A taxi or rideshare from central London to 2 Willow Road typically takes 25-35 minutes depending on traffic. This option offers door-to-door convenience but can be costly, with fares ranging from £20 to £35.

  • Walking

    If staying nearby in Hampstead, walking to 2 Willow Road is pleasant and takes about 10-15 minutes. The terrain is urban with paved sidewalks and some mild slopes. Suitable for most visitors with moderate mobility.

2 Willow Road location weather suitability

  • Weather icon Any Weather
  • Weather icon Mild Temperatures
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Discover more about 2 Willow Road

An Architectural Statement Against Tradition

2 Willow Road stands as a bold Modernist statement amid the traditional Victorian and Georgian homes of Hampstead. Designed by Hungarian-born architect Ernő Goldfinger and completed in 1939, it is the middle house of a terrace of three. Goldfinger originally envisioned studio flats but revised his plans to a block of three houses after initial council rejection. The building’s reinforced concrete frame, partly external, allows for spacious, uncluttered interiors, a hallmark of Goldfinger’s Modernist philosophy. The house’s flat roof, horizontal lines, and large steel-framed windows create a striking contrast to its more ornate neighbors.

Innovative Design and Interior Features

Goldfinger designed 2 Willow Road as his family home, integrating many custom features including a spiral staircase engineered by Ove Arup. The open-plan layout maximizes natural light through expansive windows, while built-in furniture and sliding partitions enhance flexibility and functionality. Despite its Modernist rigor, the house maintains warmth through wood finishes and carefully considered proportions. The use of brick alongside concrete adds texture without compromising the clean geometric aesthetic.

Art and Cultural Significance

The house contains a significant collection of 20th-century art, including works by Bridget Riley, Marcel Duchamp, Eduardo Paolozzi, Henry Moore, and Max Ernst. This collection enriches the home’s cultural value, reflecting Goldfinger’s lifelong engagement with Modernist art and design. The house’s architecture and contents together offer a window into mid-20th-century Modernist ideals and lifestyle.

Historical Context and Controversy

The construction of 2 Willow Road faced opposition from local residents, including novelist Ian Fleming and politician Henry Brooke, who felt the Modernist design clashed with the historic character of the area. Fleming famously named a James Bond villain 'Auric Goldfinger' as a pointed response. Despite resistance, the London County Council approved the project, and Goldfinger lived here until his death in 1987. The house was acquired by the National Trust in 1994, marking the Trust’s first Modernist property acquisition.

Preservation and Public Access

Today, 2 Willow Road is preserved and managed by the National Trust, open to visitors through guided and self-guided tours. The house has undergone careful restoration to maintain its architectural integrity while adapting to public access needs, including the addition of educational facilities. It serves as a vital example of Modernist architecture in London and a testament to Goldfinger’s innovative vision.

Legacy and Influence

2 Willow Road remains an influential architectural landmark, illustrating the transition from traditional to Modernist residential design in Britain. Its daring use of materials and spatial concepts challenged prevailing norms and inspired future generations of architects. The house’s story embodies the tensions and triumphs of Modernism in a historic urban setting, offering visitors a unique glimpse into architectural history and cultural evolution.

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