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VisitScotland Stirling iCentre (Old Town Jail)

Discover Stirling’s history and culture through the iconic Old Town Jail, once home to the VisitScotland iCentre, your gateway to exploring Scotland’s heritage.

4.5

Located on St John Street in Stirling, the VisitScotland Stirling iCentre is housed in the historic Old Town Jail building. This tourist information centre offers comprehensive resources about Stirling and Scotland, including maps, local knowledge, and attraction tickets. Though the iCentre has permanently closed as part of VisitScotland's strategic shift towards digital visitor information, its legacy as a welcoming hub for tourists in Stirling’s historic heart remains notable.

A brief summary to VisitScotland Stirling iCentre (Old Town Jail)

  • St John St, Stirling, FK8 1EA, GB
  • +441786475019
  • Visit website
  • Duration: 0.5 to 1.5 hours
  • Free
  • Environment icon Indoor
  • Mobile reception: 4 out of 5

Local tips

  • Although the iCentre is closed, use VisitScotland’s online resources to plan your visit to Stirling’s attractions.
  • Explore the Old Town Jail tours nearby to experience Stirling’s history in an interactive way.
  • Visit Stirling Castle for a deep dive into Scotland’s royal past, just a short distance from the iCentre location.
  • Check local event listings online for festivals and cultural happenings in Stirling during your stay.
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Getting There

  • Train

    Arrive at Stirling railway station, approximately 1.5 km from the iCentre site, with frequent direct services from Glasgow (about 35 minutes) and Edinburgh (about 50 minutes). From the station, a 20-minute walk or a short local bus ride can bring you to the Old Town area where the iCentre was located.

  • Bus

    Local bus services run regularly from Stirling city centre to the Old Town, with journey times around 10 minutes. Bus stops near St John Street provide convenient access, though schedules vary; check local timetables for the latest information.

  • Car

    Driving to Stirling’s Old Town is possible with several public parking options nearby, including city centre car parks. Expect a 10-15 minute drive from the M9 motorway. Note that parking can be limited during peak tourist seasons and weekends.

VisitScotland Stirling iCentre (Old Town Jail) location weather suitability

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Discover more about VisitScotland Stirling iCentre (Old Town Jail)

Historic Setting of the Old Town Jail

The VisitScotland Stirling iCentre is uniquely situated within the Old Town Jail, a building steeped in history in the heart of Stirling. This location adds a distinctive character to the visitor centre, blending the charm of historic architecture with modern tourist services. The Old Town Jail itself is a landmark that reflects Stirling’s rich past, offering visitors a sense of connection to the city’s heritage as they seek guidance and information.

Role as a Tourist Information Hub

For years, the iCentre served as a vital resource for visitors to Stirling and the surrounding region. It provided free access to detailed maps, expert local knowledge, and tickets for a variety of attractions including Stirling Castle and the National Wallace Monument. The staff were known for their welcoming approach, assisting travelers with personalized recommendations and helping them navigate the city’s cultural and historical offerings.

Transition and Closure

As part of VisitScotland’s strategy to modernize visitor services and focus on digital platforms, the Stirling iCentre closed permanently by late 2025. This shift reflects broader changes in how tourists plan and book trips, with most now accessing information online before arrival. Despite the closure, the iCentre’s impact on visitor experience in Stirling remains significant, having supported countless travelers in discovering the city’s highlights.

Connection to Stirling’s Attractions

The iCentre was ideally located to connect visitors to Stirling’s key attractions. Nearby landmarks such as Stirling Castle, with its rich royal history and stunning architecture, and the Old Town Jail itself, which offers immersive tours and escape rooms, made the location a convenient starting point for exploration. This proximity helped visitors maximize their time and experience the best of Stirling’s heritage and culture.

Legacy and Visitor Experience

Though no longer operating, the VisitScotland Stirling iCentre remains a symbol of the city’s commitment to tourism and hospitality. It embodied a blend of historic ambiance and practical service, enhancing visitors’ understanding and enjoyment of Stirling. The centre’s legacy lives on through the continued popularity of the Old Town Jail and other nearby attractions that continue to draw visitors from around the world.

Future of Visitor Information in Stirling

With the closure of physical iCentres, visitor information in Stirling is now primarily delivered through digital channels and local operators. This evolution aims to provide timely, accessible, and comprehensive information to travelers at the planning stage, ensuring Stirling remains a top destination in Scotland. Visitors can still access expert advice and resources via online platforms and local tourism partners, maintaining the spirit of support once offered by the iCentre.

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