DNA VR Hammersmith: London's Premier Virtual Reality Arcade Experience
Dive into thrilling virtual worlds at DNA VR Hammersmith, London's cutting-edge VR arcade and escape room venue for all ages and groups.
DNA VR Hammersmith, located at Assembly, Unit A, 77 Fulham Palace Road, offers an immersive Virtual Reality arcade and escape room experience in London. Featuring state-of-the-art VR pods and free-roaming zones, it caters to groups, families, and solo players with over 30 single and multiplayer games. This cutting-edge venue combines thrilling adventures, expert VR Masters, and a welcoming atmosphere for all ages from 7 upwards.
A brief summary to DNA VR
- Unit A, 77 Fulham Palace road, Assembly, London, W6 8JA, GB
- +442082228673
- Visit website
- Duration: 1 to 2 hours
- Mid ranged
-
Indoor
- Mobile reception: 5 out of 5
- Monday 2:30 pm-9:30 pm
- Tuesday 2:30 pm-9:30 pm
- Wednesday 2:30 pm-9:30 pm
- Thursday 2:30 pm-9:30 pm
- Friday 2:30 pm-10:30 pm
- Saturday 10 am-10:30 pm
- Sunday 10 am-10:30 pm
Local tips
- Book your session online in advance to secure preferred times and benefit from group discounts.
- Arrive a few minutes early for a briefing by your VR Master to maximize your gameplay time.
- Wear comfortable clothing and shoes suitable for light physical movement during free-roaming experiences.
- Children aged 7 and above are welcome, but those prone to motion sickness should take caution.
- Consider booking consecutive slots for longer playtime and a 20% discount on the second hour.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Food Options
- Seating Areas
- Information Boards
Getting There
-
Tube
The nearest tube station is Hammersmith, served by the Hammersmith & City, District, and Piccadilly lines. From the station, it is a 10-15 minute walk along Fulham Palace Road to Assembly, where DNA VR is located. Tube fares range from £2.50 to £6.00 depending on your starting zone.
-
Bus
Multiple bus routes serve the area near DNA VR, including routes 72, 9, 23, 27, and 306 near Hammersmith station, and 190, 211, 220, 295 closer to the venue. Bus travel times vary from 15 to 30 minutes depending on your origin. Standard London bus fares apply, typically £1.75 with an Oyster or contactless card.
-
Car
Local street parking is available on Yeldham Road and surrounding streets, but spaces can be limited during peak times. Pay-and-display parking fees apply, generally £2-£4 per hour. Allow extra time for parking and walking to the venue.
-
Walking
If you are staying nearby, walking to DNA VR is a pleasant option, with flat, paved sidewalks and urban surroundings. Walking times range from 10 to 30 minutes depending on your starting point. The route is accessible and suitable for wheelchairs and strollers.
DNA VR location weather suitability
-
Any Weather
Discover more about DNA VR
A Hub for Immersive Virtual Reality Gaming
DNA VR Hammersmith stands out as one of London's foremost dedicated VR arcades, situated within the vibrant Assembly complex on Fulham Palace Road. This venue offers a variety of virtual experiences, from classic VR arcade games to innovative VR escape rooms and premium free-roaming adventures. Equipped with 9 individual VR pods and a free-roam zone with 4 headsets, it can accommodate up to 13 players simultaneously, making it ideal for groups, families, or solo adventurers seeking unique entertainment.Cutting-Edge Technology Meets Expert Guidance
Each VR booth is fitted with high-end VR headsets and sound equipment, ensuring a fully immersive experience. The free-roaming area allows players to move unrestricted within a defined space, enhancing realism and interaction. The venue is staffed by knowledgeable VR Masters who provide thorough briefings, assist during gameplay, and recommend suitable games based on skill and preference. Their presence ensures a smooth, engaging experience for newcomers and seasoned players alike.Varied Experiences for Diverse Audiences
DNA VR offers over 30 single and multiplayer games, including thrilling zombie apocalypses, deep-sea explorations, moon missions, and puzzle-solving escape rooms. The VR escape rooms present challenging scenarios requiring teamwork and problem-solving, while the arcade sessions offer fast-paced, varied gameplay. Suitable for ages 7 and up, the venue is family-friendly and also popular for corporate team-building, birthday parties, and social gatherings.Atmosphere and Accessibility
The venue's modern, sleek design within Assembly provides a casual yet high-tech atmosphere. It is accessible via Hammersmith tube station and multiple bus routes, with local street parking available nearby. Opening hours vary, with weekday sessions primarily in the afternoon and evening, and extended hours on weekends. The location is wheelchair accessible, and the staff accommodate guests with different needs, including those with autism.Booking and Pricing Details
Bookings can be made online, with prices starting around £28 per person for VR arcade sessions and £22 for escape rooms, with discounts for larger groups and consecutive bookings. Sessions typically last about 40 minutes plus setup time, with options to extend. The venue maintains a strict no-smoking policy and requires participants to be sober. The immersive experiences are private, ensuring groups play exclusively with their companions.Unique Appeal and Community Engagement
DNA VR Hammersmith is part of a growing network of VR venues in London, including Battersea and Camden, positioning itself at the forefront of VR entertainment. The venue fosters a welcoming community atmosphere, supported by enthusiastic staff praised for their friendliness and patience. It offers a futuristic escape from reality, blending cutting-edge technology with social interaction and physical activity, making it a standout destination for VR enthusiasts and curious newcomers alike.Iconic landmarks you can’t miss
Mr Mathias Winkler
0.4 km
Discover exceptional healthcare at Mr. Mathias Winkler's practice in London’s Charing Cross Hospital, where patient care meets expertise.
Hammersmith Bridge
0.4 km
Victorian engineering marvel spanning the Thames with a turbulent history of bombs, closures, and remarkable resilience.
Queen Victoria Monument
1.5 km
A majestic tribute to Queen Victoria, blending imperial grandeur with rich symbolism in the heart of London’s royal landscape.
142 Cromwell Rd
2.5 km
Historic Victorian office building in prestigious South Kensington, steps from world-class museums and transport hubs.
Kensington War Memorial
2.6 km
A solemn gothic cross memorial honoring Kensington’s fallen soldiers, set beside the historic St Mary Abbots Church.
Howard Staunton Blue Plaque
2.8 km
Commemorating Howard Staunton, 19th-century chess master and organizer of the first international chess tournament, at his London blue plaque.
St Peter's Church, Notting Hill
2.9 km
A serene Victorian Anglican church blending classical architecture, rich history, and community spirit in the heart of Notting Hill.
George Orwell Plaque
2.9 km
A literary landmark on vibrant Portobello Road celebrating George Orwell’s enduring legacy in London’s cultural heart.
The Castle
3.2 km
Experience the charm of a traditional British pub at The Castle on Portobello Road, offering delicious food and a vibrant atmosphere in the heart of London.
The Blue Door Notting Hill Film
3.2 km
Experience the magic of Notting Hill at The Blue Door, an iconic film location surrounded by vibrant streets and culture.
Portobello Road Market
3.3 km
Discover London’s vibrant Portobello Road Market, a historic treasure trove of antiques, vintage fashion, and street food in the heart of Notting Hill.
Round Pond
3.3 km
A 295-year-old ornamental lake where royal heritage, model yachts, and London wildlife converge.
All Saints' Church, Notting Hill
3.3 km
Explore the architectural beauty and serene atmosphere of All Saints' Church, a must-visit Anglican church and cultural hub in Notting Hill, London.
Queen's Tower
3.3 km
A towering neo-Renaissance landmark in South Kensington, the Queen's Tower stands as the historic heart of Imperial College London and a symbol of Victorian ambition.
HTB Onslow Square
3.3 km
Explore the beauty and community spirit of HTB Onslow Square, an iconic Anglican church in South Kensington, London, steeped in history and charity.
Unmissable attractions to see
The Dove, Hammersmith
0.8 km
Historic Thameside pub with Britain’s smallest bar, literary legends, royal tales, and scenic riverside views in Hammersmith.
The William Morris Society
0.9 km
Explore the inspiring legacy of William Morris at his historic London home, a hub for art, design, and social activism.
Olympia Events
1.1 km
Historic Victorian architecture meets cutting-edge event spaces in London’s premier exhibition and entertainment destination.
Leighton House
1.7 km
Explore the exquisite Victorian studio-home of Frederic Leighton, where art, architecture, and Orientalist design create a timeless cultural treasure.
The Tower House
1.8 km
Discover The Tower House, William Burges’ iconic Victorian Gothic Revival home, a masterpiece of architectural artistry and rich symbolism in London.
the Design Museum
1.9 km
Explore the cutting-edge world of design in London’s iconic museum, where creativity meets culture and innovation shapes everyday life.
Kyoto Garden
1.9 km
A tranquil Japanese garden in London’s Holland Park, gifted by Kyoto to celebrate cultural friendship and seasonal beauty.
Bush Hall
2.0 km
Historic Edwardian dance hall turned vibrant live music venue and event space in the heart of Shepherd's Bush, London.
Westfield London
2.0 km
Westfield London: A dynamic shopping and lifestyle hub blending luxury, entertainment, and festive charm in the heart of Shepherd's Bush.
Holland Park
2.0 km
Discover Holland Park’s serene gardens, historic charm, and vibrant recreational spaces in the heart of Kensington, London.
Olympic Studios
2.0 km
Historic Olympic Studios in Barnes blends legendary music heritage with a boutique cinema experience in a beautifully restored Edwardian venue.
KidZania London
2.1 km
Explore careers and creativity at KidZania London, an interactive children's amusement centre in the heart of Westfield London Shopping Centre.
Earl’s Court Police Box
2.1 km
Discover London’s last classic blue police box, a nostalgic landmark blending history, pop culture, and urban policing heritage at Earl’s Court.
Sambourne House
2.2 km
Step into Sambourne House, a Victorian treasure showcasing the art, design, and life of Punch’s celebrated cartoonist in the heart of Kensington.
Premium Tours
2.2 km
Discover the best of London with Premium Tours, offering diverse sightseeing experiences and knowledgeable guides to enhance your journey.
Essential places to dine
Il Portico
1.9 km
Authentic Northern Italian dining with family warmth and timeless charm in the heart of Kensington.
The Ivy Kensington Brasserie
2.5 km
Classic British brasserie charm meets lively Kensington atmosphere in this elegant all-day dining hotspot on High Street.
Akira Restaurant at Japan House London
2.5 km
Experience authentic Japanese elegance and exquisite omakase dining in the heart of Kensington at Akira Restaurant, Japan House London.
Dishoom Kensington
2.5 km
Experience the vibrant flavours and Art Deco charm of Bombay’s iconic Irani cafés at Dishoom Kensington, London’s stylish Indian dining destination.
The Ladbroke Arms
2.6 km
A charming gastropub in Notting Hill offering refined British cuisine, standout Sunday roasts, and a welcoming garden terrace.
Grato
2.6 km
Cozy Italian dining with handmade pasta and warm hospitality in the tranquil heart of Kensington Square, London.
Alexandrie Restaurant
2.6 km
Experience authentic Egyptian flavors and elegant dining in the heart of Kensington with Alexandrie’s refined Mediterranean cuisine.
Zuaya London
2.7 km
Discover modern Latin American cuisine with vibrant flavors, stylish ambiance, and exceptional cocktails in the heart of Kensington.
Prezzo Italian Restaurant London Kensington
2.7 km
Cozy Italian dining in the heart of Kensington with classic pasta, pizza, and family-friendly options in a stylish, relaxed setting.
Spaghetti House Italian Restaurant Kensington High Street
2.8 km
Authentic Italian flavors and cozy charm await at Spaghetti House on Kensington High Street, perfect for casual dining in central London.
Ollie's House Restaurant (Chelsea)
2.8 km
A vibrant Pan-Asian fusion restaurant in Chelsea serving fresh, bold flavours in a bright, tropical-inspired setting with creative cocktails.
Core by Clare Smyth
2.9 km
Experience three-Michelin-starred modern British cuisine by Clare Smyth in an elegant Notting Hill setting, where sustainability meets culinary artistry.
The Shed
2.9 km
A rustic, family-run gem in Notting Hill serving sustainable, farm-to-table British cuisine with a warm, unpretentious atmosphere.
Gold
2.9 km
Stylish modern European dining with wood-roasted seasonal plates and inventive cocktails on iconic Portobello Road in vibrant Notting Hill.
Ci Tua Osteria Romana
3.1 km
Experience authentic Roman cuisine and warm Italian hospitality in the heart of London’s vibrant Portobello Road.
Markets, malls and hidden boutiques
Octavia Foundation - Kensington
1.8 km
Discover designer bargains and vintage treasures at this Kensington High Street charity shop, funding life-changing support for local communities in true Octavia Hill spirit.
the Design Museum Shop - High Street Shop
1.8 km
Curated design haven on Kensington High Street: books, homewares, and innovative gifts celebrating creativity from the Design Museum.
the Design Museum Shop
1.9 km
Curated gifts, books and design objects from the Design Museum’s High Street, Atrium and Exhibition shops—where form, craft and everyday use meet.
The London Heritage
2.0 km
A boutique heritage hotel in Canary Wharf blending historic elegance with modern luxury and wellness amenities.
Oxfam Shop - Kensington High Street
2.1 km
Unearth ethical treasures on Kensington High Street at this vibrant Oxfam shop, where second-hand style funds global change amid London's posh shopping scene.
Jigsaw
2.6 km
Refined British womenswear on Kensington High Street, where timeless tailoring meets contemporary elegance in a stylish boutique haven.
London Souvenir Kensington
2.6 km
Kensington High Street's go-to for authentic London souvenirs: red buses, royal trinkets, and Union Jack delights in a shopper's paradise.
Good
2.6 km
Discover timeless designer vintage at Good, where Kensington Church Street's charm meets sustainable high fashion in a curated second-hand paradise.
Urban Outfitters
2.7 km
Trendy threads and eclectic home vibes on London's iconic Kensington High Street – Urban Outfitters delivers boho-chic shopping with a creative edge.
Notting hill store
2.8 km
Explore Notting Hill's local convenience store, your one-stop shop for groceries, unique souvenirs, and reliable luggage storage.
The gift store
2.9 km
Discover quirky handmade crafts and Notting Hill treasures at this vibrant Pembridge Road gem, where every shelf holds a unique story from London's creative heart.
Appletree boutique
2.9 km
A small Notting Hill boutique specialising in retro‑inspired prints, colourful womenswear and standout accessories for playful, individual styling.
Paul Smith - Notting Hill
2.9 km
Classic British tailoring meets playful innovation at Paul Smith's elegant Notting Hill flagship in historic Westbourne House.
Portobello Gifts Shop London
2.9 km
Retro souvenirs and nostalgic trinkets on Notting Hill's iconic Portobello Road—a treasure hunt for affordable London mementos amid market vibrancy.
RETRO GIFTS RETAIL
2.9 km
Discover nostalgic treasures at Retro Gifts Retail on Portobello Road—retro charms, quirky novelties, and market magic in Notting Hill's vibrant heart.
Essential bars & hidden hideouts
The Curtains Up
0.9 km
A cozy West Kensington pub blending hearty British fare, lively theatre, and warm local charm for a memorable experience.
Evans & Peel Detective Agency
2.2 km
Step into a secret 1920s detective office for immersive cocktails, live jazz, and a playful mystery-solving speakeasy experience in London’s Earl’s Court.
Prince of Wales
2.6 km
A cosy Kensington pub of warm wood, classic pints and a surprising Thai menu tucked behind a Victorian façade.
The Builders Arms
2.6 km
A classic Kensington pub with cosy period character, modern British comfort food and a lively, neighbourhood atmosphere.
High Spirit Cocktail Bar
2.6 km
A friendly, compact cocktail bar on Kensington High Street serving well-made classics and creative seasonal drinks in a warm, music-led setting.
The Churchill Arms, Kensington
2.7 km
London's floral-festooned pub icon: Churchill memorabilia, pioneering Thai eats, and blooming facades since 1750 in vibrant Kensington.
The Owl and Monkey Cocktail Bar
2.8 km
A stylish South Kensington cocktail bar blending tropical design, sustainable mixology, and warm hospitality for memorable nights.
AMARO BAR - London
2.8 km
Elegant Kensington cocktail bar blending Savoy mastery with inventive twists, vintage rarities, and intimate speakeasy charm on High Street.
Piano Kensington
2.8 km
Live piano requests, cocktails and casual late-night bites in the Royal Garden Hotel — a music-led, relaxed Kensington night out.
Stables Bar
2.9 km
Elegant Kensington cocktail haven in a former stable, blending equestrian heritage with inventive mixology and cosy conservatory vibes opposite lush gardens.
The Henderson Bar & Kitchen
2.9 km
Notting Hill's carnival-inspired bar serving twisted British classics from breakfast to cocktails on a sunny terrace—honoring Russ Henderson's legacy.
The Hereford Arms, South Kensington
2.9 km
Victorian South Kensington pub pouring Fuller's ales, serving refined classics like cod and cottage pie amid Hitchcock charm and Ripper lore.
The Sun In Splendour
2.9 km
Historic Notting Hill pub with yellow charm, hearty fare, craft pours, and a secret garden haven on bustling Portobello Road.
Naked & Famous Bar
3.0 km
A cozy, retro-styled Notting Hill basement bar focused on tequila and mezcal with bold, handcrafted cocktails.
The Earl of Lonsdale
3.0 km
Step into Victorian Notting Hill pub charm at The Earl of Lonsdale, where etched glass, duck-under doors, and Yellow Earl lore create an unmissable Samuel Smith's haven amid Portobello buzz.
Nightclubs & after hour spots
Ricco London
1.4 km
A plush, performance‑led lounge in Kensington Olympia where cocktails, Mediterranean sharers and cabaret create theatrical late‑night nights.
Lost In Disco
2.0 km
An intimate West London disco night celebrating 1970s–80s funk, soul and floor-filling classics with DJs, guest singers and a glittering dancefloor.
Notting Hill Arts Club
2.9 km
West London's sweaty basement cradle of music legends since '97—coffee by day, live gigs and club nights till 2am in an intimate den of funk, jazz, and raw talent.
The Duke of Wellington
3.1 km
Historic Young's pub on Portobello Road: Victorian screens, market views, British roasts, and Notting Hill legends in every pint.
B London
3.1 km
Dive into South Kensington's electric nightlife at B London, where sophisticated beats and stylish crowds fuel unforgettable nights from 9pm till dawn.
Electric House
3.1 km
Experience the vibrant social scene at Electric House, a chic social club in Notting Hill, London, blending style, comfort, and culinary delights.
Le Fez
3.2 km
Experience Putney’s premier Moroccan-inspired nightclub with lush lounges, vibrant dancefloors, and unforgettable late-night entertainment.
Dolce Night Club , London
3.3 km
Elite VIP nightclub in South Kensington blending luxurious design, R&B beats, and high-end cocktails for unforgettable weekend revelry.
Metric
3.3 km
A compact, collegiate nightclub beneath Imperial College’s Beit Quadrangle — lively student nights, intimate dancefloor and a campus-centred party vibe.
The Globe
3.4 km
Traditional London pub by day, lively late‑night bar and club by night—large, hireable rooms and a warm, characterful interior.
Subteranian
3.7 km
A compact underground club on Acklam Road delivering dense, DJ-led electronic nights with an intimate, bass-heavy atmosphere.
Privilege Entertainment Ltd
4.1 km
Discover the pulsating nightlife at Privilege Entertainment Ltd, London's premier entertainment agency and nightclub, where unforgettable experiences await.
The Clapham Grand
4.7 km
Experience the vibrant nightlife of London at The Clapham Grand, a premier events venue offering live music, comedy, and unforgettable parties.
LUXX CLUB LONDON
5.9 km
Experience Mayfair’s premier luxury nightclub with dazzling lights, top DJs, and exclusive VIP vibes at LUXX CLUB LONDON.
Tabu London
6.0 km
Escape Mayfair's polish for Tokyo's neon-lit Shinjuku alleys at Tabu London—retro gaming vibes, caged dancers, hip-hop beats, and upscale bites fuel epic nights.
For the vibe & atmosphere seeker
- Fun-filled
- Lively
- Unique
- Casual
For the design and aesthetic lover
- Modern Designs
- Futuristic Looks
For the architecture buff
- Modern
- Art & Design
For the social media creator & influencer
- Instagrammable
- Photo Spots
- Selfie Spots
For the eco-conscious traveler
- Public-Transport Accessible
For the kind of experience you’re after
- Cultural Heritage
- Photowalk
- Adventure Photo Shoot
- Day Trip
- Weekend Getaway
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- LGBT Friendly
- Senior Friendly
- Child Friendly
- Teen Friendly
- Wheelchair Access
- Pet Friendly
- Solo Friendly
- Couple Friendly
- Solo Female Friendly
- Vegetarian Friendly
- Vegan Friendly
