World Rugby Museum & Allianz Stadium Tours at Twickenham

The Heart of Rugby Heritage

The World Rugby Museum, nestled within the South Stand of Allianz Stadium in Twickenham, houses the world’s most extensive collection of rugby memorabilia. With over 41,000 objects, the museum chronicles the sport’s evolution from its origins to its global reach today. Visitors can admire historic items such as the Calcutta Cup and international jerseys, and engage with multimedia presentations that bring rugby’s memorable moments to life. Interactive zones like the Play Rugby area invite guests to test their skills, making the museum a dynamic experience for enthusiasts of all ages.

Behind the Scenes at Allianz Stadium

The guided stadium tours provide an unparalleled backstage pass to the home of England Rugby. Over approximately 75 minutes, visitors journey through exclusive areas rarely seen by the public. Highlights include the England team dressing room, where players prepare for matches, the royal box, and the adrenaline-charged players’ tunnel leading out to the pitch surrounded by 82,000 seats. The tour offers vivid insights into match day rituals and stadium operations, creating an immersive experience that captures the spirit of rugby.

A Venue of World-Class Sporting and Cultural Events

Allianz Stadium is not only the largest dedicated rugby union venue globally but also a vibrant event space hosting international rugby matches, concerts, and conferences. Its design accommodates 82,000 spectators with excellent sightlines and modern amenities. The stadium is fully accessible, featuring wheelchair bays, accessible toilets, hearing loops, and baby-changing facilities, ensuring a comfortable visit for all. The onsite England Rugby Store offers official merchandise, enhancing the fan experience.

Planning Your Visit and Accessibility

The museum and tours operate Tuesday to Saturday from 10:00 to 17:00, and Sundays from 11:00 to 17:00, with last admissions one hour before closing. Mondays are generally closed except during local school holidays. Stadium tours are available multiple times daily but are not offered on event days. Visitors can enjoy free parking (subject to registration) and easy access from Twickenham Railway Station, about a 15-minute walk away. The stadium’s comprehensive accessibility features include flat routes, automatic doors, and designated parking for blue badge holders.

Engaging Experiences for All Ages

The World Rugby Museum and stadium tours cater to families, solo travelers, and rugby fans alike. Children under five enter free with an insurance disclaimer, while family discounts apply for combined bookings. The interactive exhibits and the thrilling stadium tour make it an educational and entertaining outing. The atmosphere is lively yet welcoming, allowing visitors to connect with rugby’s cultural heritage and the excitement of live sport.

Legacy and Global Significance

Twickenham Stadium, recently renamed Allianz Stadium, stands as a symbol of rugby’s enduring legacy and England’s central role in the sport’s history. The museum and tours celebrate this heritage while promoting rugby’s values of teamwork, respect, and passion. As the largest rugby union stadium worldwide, it attracts fans from across the globe, offering a unique blend of sporting excellence and cultural storytelling that enriches every visit.