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The Big Merino: A Giant Welcome to Goulburn

Discover the charm of Goulburn at The Big Merino, a whimsical tribute to Australia's wool industry and a perfect shopping stop.

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The Big Merino is not just a quirky roadside attraction; it is an iconic symbol of Goulburn, showcasing the region's rich wool industry heritage. As the largest sheep in the world, this impressive structure stands at 15.2 meters tall and is a tribute to the Merino breed, which has played a significant role in Australia’s agricultural history. The Big Merino features a gift shop that offers a wide range of Australian-made products, woolen goods, and souvenirs, making it a perfect stop for tourists looking to take home a piece of Australia. The shop is filled with unique items, from clothing to novelty gifts, allowing visitors to immerse themselves in the local culture while indulging in some retail therapy. Visitors are encouraged to explore the Big Merino's interactive displays, which educate about the wool industry and offer insights into the importance of sheep farming in Australia. The giant sheep itself can be climbed for a panoramic view of the surrounding area, providing a unique perspective on Goulburn’s landscape. The site is also a great place for family photos, with the Big Merino serving as a fun backdrop that captures the essence of Australian roadside attractions. The well-maintained grounds and friendly staff make for an enjoyable stop, whether you're just passing through or planning to spend a day in Goulburn. Don’t forget to check out the local cafes nearby and enjoy a leisurely meal after your visit to this iconic destination.

Local tips

  • Arrive early to avoid crowds and enjoy a more relaxed experience.
  • Don’t forget your camera for plenty of fun photos with the giant sheep!
  • Check the opening hours before your visit, as they may vary on holidays.
  • Explore nearby attractions in Goulburn to make the most of your trip.
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A brief summary to The Big Merino

  • Monday 8:30 am-5 pm
  • Tuesday 8:30 am-5 pm
  • Wednesday 8:30 am-5 pm
  • Thursday 8:30 am-5 pm
  • Friday 8:30 am-5 pm
  • Saturday 8:30 am-5 pm
  • Sunday 8:30 am-5 pm

Getting There

  • Car

    If you are driving, make your way to the Hume Highway (M31). Once on the M31, take the exit towards Goulburn. After exiting, follow the signs towards the city center. Continue on Sowerby Street and you will find The Big Merino located at the corner of Hume and Sowerby Street, Goulburn NSW 2580.

  • Public Transportation (Bus)

    If you are taking public transport, you can catch a bus from various locations in Goulburn. Look for the local bus service that operates routes to the Goulburn city center. Once you arrive at the main bus terminal in Goulburn, The Big Merino is within walking distance. Head south on Sowerby Street towards the corner of Hume Street, and you will find The Big Merino at the intersection.

  • Taxi/Rideshare

    For a convenient option, you can also use a taxi or rideshare service like Uber. Simply enter 'The Big Merino' or the address 'Corner of Hume and Sowerby St, Goulburn NSW 2580' into the app to get directions. This option will provide a direct route without the need for walking.

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