Discover the Vibrant Atmosphere of PIER 39
Experience the vibrant ambiance of PIER 39, where shopping, dining, and entertainment come together against a stunning waterfront backdrop.
A brief summary to PIER 39
- The Embarcadero, San Francisco, Fisherman's Wharf, California, 94133, US
- +1415-705-5500
PIER 39 is a renowned tourist attraction located in the heart of San Francisco, captivating visitors with its dynamic blend of shopping, dining, and entertainment options. As you stroll along the bustling waterfront, you’ll be greeted by the playful sea lions basking on the docks and the stunning views of the San Francisco skyline and the iconic Golden Gate Bridge. This vibrant destination is not only a fishing pier but also a historical landmark that reflects the rich maritime heritage of the city. Explore over 90 shops offering a variety of unique gifts, souvenirs, and local crafts, making it the perfect place to find that special memento from your trip. Indulge your taste buds at one of the many seafood restaurants serving the freshest catches, or enjoy a quick bite from casual eateries. For families, PIER 39 is a haven of fun with attractions like the 7D Experience, an immersive virtual reality adventure, and the aquarium that showcases marine life from the Bay Area. As you wander through this lively marketplace, be sure to check out the street performers providing entertainment and creating a festive atmosphere. With its picturesque setting and array of activities, PIER 39 is a must-visit destination for anyone looking to immerse themselves in the charm of San Francisco's waterfront.
Local tips
- Visit early in the morning to avoid crowds and enjoy a leisurely breakfast at one of the waterfront cafes.
- Check the schedule for live performances and events, as there are often free shows throughout the day.
- Don’t miss the sea lions at the end of the pier; they are a highlight for many visitors.
- Bring a camera to capture the breathtaking views of the Bay and the Golden Gate Bridge.
- If shopping, consider visiting on weekdays when it's less crowded for a more relaxed experience.
Getting There
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Walking
From the heart of Chinatown, head northwest on Grant Avenue towards the intersection with California Street. Continue straight until you reach the Embarcadero. Once you arrive at the Embarcadero, turn right and walk along the waterfront for approximately 15-20 minutes. You will pass by the Ferry Building Marketplace on your left; it's a great spot to explore if you have time. Keep walking straight, and you will soon see the entrance to PIER 39 on your left. Look for the iconic sea lions lounging on the docks.
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Cable Car
If you'd like a fun and unique experience, you can take the Powell-Hyde cable car from Chinatown. Head to the Powell Street cable car station (located near the corner of Powell and California Streets). Board the cable car and enjoy the ride as it climbs up the hill. Get off at the Powell Street and Beach Street stop. From there, walk down Beach Street towards the waterfront, and you will quickly arrive at PIER 39, which will be on your right. This ride costs $8 per person.
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Public Transit (Bus)
For a quicker option, you can take the Muni bus. Walk to the nearest bus stop at Grant Avenue & California Street. Catch the 8X or 10 bus heading towards the Embarcadero. The fare is $3 for a one-way trip. Get off at the Embarcadero & Bay Street stop. From there, it’s just a short walk to PIER 39. Head towards the water, and you will see the entrance to the pier.