Awa, Japan Travel Guide

Discover the timeless beauty and cultural richness of Awa, Japan—where nature, history, and tradition come together to create an unforgettable experience.

Nestled in the Tokushima Prefecture, Awa is a hidden gem that offers a blend of natural beauty and rich cultural heritage. Known for its tranquil landscapes, Awa provides a serene escape from the hustle and bustle of city life. The lush green mountains and crystal-clear rivers create a picturesque backdrop that is perfect for relaxation and exploration. Awa is famous for its traditional Awa Odori dance, held every August. This vibrant festival is one of Japan's most iconic events, attracting visitors from all over the country and beyond. The lively music and energetic dancers create an unforgettable experience, offering a glimpse into the heart of Japanese culture. In addition to its cultural charm, Awa boasts several historical sites and natural wonders. The Iya Valley, with its steep gorges and vine bridges, offers breathtaking views and a sense of adventure. The town is also home to numerous temples and shrines, each with its own unique history and significance. Whether you're a history buff, a nature lover, or simply looking to unwind, Awa has something to offer everyone.

From Eve

Know before you go

Hi, I'm Eve. Here are a few practical things to know before exploring Awa.

Visit during the Awa Odori festival in August for an immersive cultural experience.
Take a guided tour through the Iya Valley to safely explore the vine bridges and gorges.
Wear comfortable shoes, as many attractions involve walking or hiking.
Try the local cuisine, especially the famous Tokushima ramen.
Respect local customs when visiting temples and shrines.

Explore Awa: Things to Do, Places to Eat, Hotels & More

Handpicked recommendations for top attractions, local dining, accommodations, and more

Top Attractions & Sightseeing in Awa

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Dotonbori

Discover the vibrant nightlife and delicious street food of Dotonbori, Osaka's iconic cultural and culinary destination.

4.4

Otsuka Museum of Art

Explore the Otsuka Museum of Art, Japan's premier art museum, showcasing stunning replicas of masterpieces in a serene setting perfect for all visitors.

4.5

Tokushima Prefectural Uzu-no-Michi Walkway

Discover the breathtaking views and natural wonders at the Tokushima Prefectural Uzu-no-Michi Walkway, a scenic gem in Naruto, Japan.

4.2

Kankakei Ropeway

Discover breathtaking views and natural beauty at the Kankakei Ropeway in Shodoshima, a top tourist attraction in Japan's Setouchi region.

4.1

Best landmarks in Awa

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Himeji Castle

Discover the majestic Himeji Castle, a UNESCO World Heritage Site, known for its stunning architecture and historical significance in Japan's rich culture.

4.6

Meiji Jingu

Discover the tranquility of Meiji Jingu, Tokyo's iconic Shinto shrine, set amidst lush greenery and rich cultural heritage.

4.6

Arashiyama

Discover Arashiyama: Kyoto's serene bamboo groves, historic temples, and breathtaking mountain views await your exploration.

4.5

Dotonbori

Experience Osaka's vibrant nightlife, dazzling lights, and delicious street food in the iconic Dotonbori entertainment district.

4.4

Best restaurants in Awa

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Kamameshi Nakai

Discover the flavors of Japan at Kamameshi Nakai, where authentic soba noodles and traditional kamameshi create an unforgettable dining experience.

4.3

Ninja Tokyo

Experience the art of fusion cuisine at Ninja Tokyo - where tradition meets innovation in every delectable dish.

4.4

Hakushū Teppanyaki

Discover exquisite teppanyaki at Hakushū Teppanyaki in Shibuya – where flavors meet artistry for an unforgettable dining experience.

4.7

Yasube

Experience authentic Japanese izakaya culture at Yasube in Tokushima—affordable delights await every palate.

4.0

Best bars in Awa

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Bar Benfiddich

Discover the artistry of mixology at Bar Benfiddich, Tokyo's premier cocktail destination with an exceptional whiskey selection.

4.5

moon walk Shibuya Center-Gai

Discover the essence of Tokyo nightlife at Moon Walk Shibuya Center-Gai, where modern izakaya meets vibrant bar culture.

4.8

Bar TRENCH

Discover the art of mixology at Bar TRENCH, Tokyo's premier cocktail bar offering unique drinks and a cozy atmosphere for all cocktail enthusiasts.

4.7

High Five

Discover High Five, a premier bar in Ginza, Tokyo, where expertly crafted cocktails meet a vibrant atmosphere, perfect for unwinding after a day of exploration.

4.3

Best nightclubs in Awa

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Discover the heart of Tokyo's nightlife at TK Night Club, where electrifying beats meet unforgettable nights in vibrant Shibuya.

4.5

BAIA

Experience the electrifying atmosphere of BAIA, a premier night club in Shibuya City that captures the essence of Tokyo's vibrant nightlife.

4.6

WOMB

Experience the heartbeat of Tokyo's nightlife at WOMB, a cutting-edge club in Shibuya offering live music, vibrant atmosphere, and unforgettable nights.

3.8

club asia

Club Asia in Shibuya: A premier rock music venue offering electrifying live performances in the heart of Tokyo's nightlife.

4.1

Best shops in Awa

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Lazona Kawasaki Plaza

Explore Lazona Kawasaki Plaza, a vibrant shopping mall in Kanagawa with diverse shops, exquisite dining, and exciting entertainment options.

4.0

LaLaport TOKYO-BAY

Explore LaLaport TOKYO-BAY, a vibrant shopping mall in Funabashi, Chiba, offering a unique blend of shopping, dining, and family-friendly entertainment.

4.1

Ikspiari

Experience the ultimate shopping and entertainment hub at Ikspiari, a must-visit destination in Maihama, Chiba, where shopping meets leisure!

4.2

Shibuya 109

Discover the heart of Tokyo's fashion scene at Shibuya 109, where style meets culture in a vibrant shopping experience.

3.9

Explore Awa on the Map

A handpicked selection of must-see spots in Awa, mapped for you.

Awa Essentials

Awa is located in Tokushima Prefecture on Shikoku Island, Japan. The nearest international airport is Kansai International Airport in Osaka. From there, you can take a train to Tokushima Station via the JR lines, which typically takes around 3 to 4 hours. Alternatively, you can fly from Tokyo to Tokushima Awaodori Airport, a flight that takes approximately 1 hour and 20 minutes. From Tokushima Awaodori Airport, you can take a bus or taxi to Awa.
Awa is well-connected by public transportation. The JR Tokushima Line runs through Awa, making train travel convenient. Buses are also available and serve most local destinations. For more flexibility, renting a car is an excellent option, especially for exploring the more rural areas. Taxis are readily available but can be more expensive.
The official currency in Japan is the Japanese Yen (JPY). Credit cards are widely accepted in cities but may not be in smaller shops and rural areas. It is advisable to carry cash. ATMs are available in convenience stores like 7-Eleven, Lawson, and FamilyMart, which often accept international cards.
Awa is generally a very safe area for tourists. However, it is always advisable to take standard precautions such as avoiding poorly lit areas at night and keeping an eye on your belongings. There are no specific high-crime areas targeting tourists in Awa. Always stay aware of your surroundings and follow local laws.
In case of emergency, dial 119 for medical emergencies and fire, and 110 for police assistance. Hospitals and clinics are available in Awa, but it is advisable to have travel insurance that covers medical emergencies. Pharmacies are also accessible for minor health issues.
Fashion: Do dress modestly, especially when visiting temples and shrines. Avoid wearing overly casual or revealing clothing. Religion: Do respect local customs and traditions. Always bow slightly when entering shrines and temples. Public Transport: Do be respectful and quiet on public transport. Don’t talk loudly or use your phone. Greetings: Do greet people with a slight bow. Handshakes are less common but acceptable. Eating & Drinking: Do try local dishes and always say 'Itadakimasu' before eating and 'Gochisousama' after finishing a meal. Don’t tip, as it is not customary in Japan.
To experience Awa like a local, visit the traditional Awa Odori dance festival if you are there in August. Explore local markets for fresh produce and handmade crafts. Engage with locals at community events and try to learn a few phrases in Japanese, as this is greatly appreciated. Don't miss visiting the scenic Iya Valley and the historic Udatsu Street in Wakimachi.

When is the best time to visit Awa?

With Eve

Useful Local Phrases for Awa

You don't need to speak the language perfectly. Even learning a few simple words can make conversations warmer—and locals usually appreciate the effort.

— Eve

6 phrase groups English + pronunciation

Here are the phrases I use most often in Awa. Try a few—you'll be surprised how far they go! 😊
❤️

- Helloこんにちは
  [Konnichiwa]
- Goodbyeさようなら
  [Sayōnara]
- Yesはい
  [Hai]
- Noいいえ
  [Iie]
- Please/You're welcomeどうぞ
  [Dōzo]
- Thank youありがとう
  [Arigatou]
- Excuse me/Sorryすみません
  [Sumimasen]
- How are you?お元気ですか？
  [Ogenki desu ka?]
- Fine. And you?元気です。あなたは？
  [Genki desu. Anata wa?]
- Do you speak English?英語を話せますか？
  [Eigo o hanasemasu ka?]
- I don't understandわかりません
  [Wakarimasen]
- I'd like to see the menu, pleaseメニューを見せてください
  [Menyū o misete kudasai]
- I don't eat meat肉は食べません
  [Niku wa tabemasen]
- Cheers!乾杯！
  [Kanpai!]
- I would like to pay, pleaseお会計をお願いします
  [Okaikei o onegaishimasu]
- Help!助けて！
  [Tasukete!]
- Go away!どこか行って！
  [Doko ka itte!]
- Call the Police!警察を呼んで！
  [Keisatsu o yonde!]
- Call a doctor!医者を呼んで！
  [Isha o yonde!]
- I'm lost迷いました
  [Mayoimashita]
- I'm ill具合が悪いです
  [Guai ga warui desu]
- I'd like to buy...…を買いたいです
  [… o kaitai desu]
- I'm just looking見ているだけです
  [Mite iru dake desu]
- How much is it?いくらですか？
  [Ikura desu ka?]
- That's too expensiveそれは高すぎます
  [Sore wa takasugimasu]
- Can you lower the price?値段を下げてもらえますか？
  [Nedan o sagete moraemasu ka?]
- What time is it?今何時ですか？
  [Ima nanji desu ka?]
- It's one o'clock1時です
  [Ichi-ji desu]
- Half past (10)10時半です
  [Jū-ji han desu]
- Morning朝
  [Asa]
- Afternoon午後
  [Gogo]
- Evening夕方
  [Yūgata]
- Yesterday昨日
  [Kinō]
- Today今日
  [Kyō]
- Tomorrow明日
  [Ashita]
- 11
  [Ichi]
- 22
  [Ni]
- 33
  [San]
- 44
  [Shi]
- 55
  [Go]
- 66
  [Roku]
- 77
  [Nana]
- 88
  [Hachi]
- 99
  [Kyū]
- 1010
  [Jū]
- Where's a/the...?…はどこですか？
  [… wa doko desu ka?]
- What's the address?住所は何ですか？
  [Jūsho wa nan desu ka?]
- Can you show me (on the map)?地図で見せてくれますか？
  [Chizu de misete kuremasu ka?]
- When's the next (bus)?次の（バス）はいつですか？
  [Tsugi no (basu) wa itsu desu ka?]
- A ticket (to ....)（…）までのチケット
  [(…) made no chiketto]

History of Awa

Awa, located in Tokushima Prefecture on Shikoku Island, boasts a rich history that dates back to ancient times. According to Japanese mythology, Awa was one of the original eight provinces created by the deities Izanagi and Izanami. This mythological foundation has deeply influenced the cultural and spiritual fabric of the region.
During the Nara Period (710-794), Awa-no-Kuni was officially recognized as a province. It flourished as an agricultural hub, famed for its fertile lands and abundant resources. The establishment of numerous Shinto shrines and Buddhist temples during this era highlights the region's spiritual significance.
One of Awa's most enduring cultural contributions is the Awa Odori dance festival. Originating in the 16th century during the Tokugawa shogunate, this lively and colorful dance is celebrated every August. It is a vibrant display of local traditions, music, and communal spirit, attracting thousands of visitors from around the globe.
Awa's strategic location made it a focal point during the Genpei War (1180-1185). The Battle of Yashima, fought nearby, was a decisive conflict between the Taira and Minamoto clans. This battle significantly impacted the region's political landscape and is a key event in Japanese military history.
During the Edo Period (1603-1868), Awa experienced economic prosperity through its indigo dye production. Known as 'Awa Ai,' the indigo dye was highly prized and became a major export product. The wealth generated from this industry led to the development of merchant towns and enhanced the region's cultural heritage.
In the Meiji Period (1868-1912), Awa underwent significant modernization. The construction of railways and the development of new industries transformed the region's economic landscape. Despite these changes, Awa has managed to preserve its historical sites and traditional culture, making it a unique blend of the old and the new.
Awa is also renowned for its traditional puppet theater, known as 'Awa Ningyo Joruri.' This form of puppetry, which dates back to the Edo Period, combines storytelling, music, and intricate puppetry skills. The theater remains a cherished cultural institution, with performances that continue to captivate audiences.
Beyond Awa Odori, the region hosts a variety of cultural festivals throughout the year. These events celebrate local traditions, crafts, and culinary delights. The 'Hina Matsuri' (Doll Festival) and the 'Awa Bancha Tea Festival' are just a few examples of the vibrant cultural life in Awa.