Naoshima Island, Japan Travel Guide

Discover Naoshima Island: A fusion of art, nature, and serenity in Japan's Seto Inland Sea, perfect for art enthusiasts and travelers seeking a unique cultural experience.

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Naoshima Island

Naoshima Island, located in Japan's Seto Inland Sea, is a hidden gem that has transformed into an art lover's paradise. Known for its stunning blend of contemporary art, architecture, and natural beauty, the island offers a unique experience for visitors. The island is home to the Benesse Art Site, which includes several museums, art installations, and sculptures, making it a cultural hotspot. Visitors can explore the Chichu Art Museum, designed by famous architect Tadao Ando, where you can appreciate the works of Claude Monet, James Turrell, and Walter De Maria. The museum itself is a piece of art, constructed mostly underground to blend with the surrounding landscape. Another must-visit is the Art House Project, where traditional houses have been converted into art spaces, merging the island's local culture with contemporary art. Aside from the art, Naoshima offers beautiful beaches and scenic spots perfect for relaxation. The island's tranquil atmosphere is complemented by charming local cafes and restaurants where you can enjoy fresh seafood and local delicacies. A visit to Naoshima is not just a trip but an immersive experience that combines artistic innovation with serene island life.

From Eve

Know before you go

Hi, I'm Eve. Here are a few practical things to know before exploring Naoshima Island.

Plan to stay overnight to fully immerse yourself in the art and culture, as a day trip may not be enough.
Rent a bicycle to explore the island at your own pace and enjoy the scenic views.
Visit during the weekdays to avoid the larger weekend crowds.
Check the opening hours of museums and art sites in advance, as they may vary.
Carry cash, as some of the smaller cafes and shops may not accept credit cards.

Explore Naoshima Island: Things to Do, Places to Eat, Hotels & More

Handpicked recommendations for top attractions, local dining, accommodations, and more

Best attractions in Naoshima Island

Top-rated picks

Best Attractions

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All Attractions

Kankakei Ropeway

Discover the stunning views and serene nature of Kankakei Ropeway in Shodoshima, Kagawa - a must-visit attraction for every traveler.

4.1

Teshima Art Museum

Discover the Teshima Art Museum, where contemporary art transcends into nature, creating an inspiring and tranquil experience on Teshima Island.

4.6

Tonosho port Tourist centre

Experience the essence of Shodoshima Island at Tonosho Port Tourist Centre, your gateway to local crafts, culinary delights, and stunning coastal views.

3.8

Ando Museum

Experience the fusion of contemporary art and nature at Ando Museum, a serene destination in Naoshima that inspires creativity and reflection.

4.0

Best landmarks in Naoshima Island

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Best Landmarks

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Chichu Art Museum

Explore the Chichu Art Museum on Naoshima Island, where modern art meets nature in a breathtaking architectural masterpiece.

4.4

Benesse House Museum

Discover the enchanting Benesse House Museum on Naoshima Island, where contemporary art meets stunning natural beauty in a harmonious setting.

4.3

Teshima Art Museum

Explore Teshima Art Museum, where modern art meets the tranquil beauty of nature on Teshima Island in Japan.

4.6

Yellow Pumpkin

Discover the iconic Yellow Pumpkin in Naoshima, a vibrant sculpture by Yayoi Kusama, blending contemporary art with stunning coastal views.

4.5

Best restaurants in Naoshima Island

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Cafe Salon Nakaoku

Experience tranquility at Cafe Salon Nakaoku, where quality coffee meets fresh salads amid Naoshima's artistic charm.

4.5

Aisunao

Discover Aisunao in Naoshima: Delight in creative vegan dishes amidst Japan's stunning art island.

4.3

Okonomiyaki Umikko

Savor authentic okonomiyaki at Okonomiyaki Umikko on Naoshima Island—where every bite celebrates local flavors and culinary artistry.

4.3

Ishii Shouten

Experience authentic handmade udon noodles at Ishii Shouten in Naoshima - where tradition meets taste in every bowl.

4.3

Best bars in Naoshima Island

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Best Bars

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Cafe Salon Nakaoku

Discover the artistic charm and culinary delights of Cafe Salon Nakaoku in Naoshima, where every meal is a masterpiece.

4.5

Kon'nichiwa

Discover the tranquil ambiance and delicious offerings at Kon'nichiwa, Naoshima's beloved café for art lovers and tourists alike.

4.1

Cin.na.mon

Savor the essence of Japanese cuisine at Cin.na.mon, a charming cafe in the heart of Naoshima, where tradition meets modernity.

4.0

New Olympia (sushi)

Experience the essence of Japanese culinary art at New Olympia, Naoshima's premier sushi restaurant, where tradition meets innovation in every bite.

4.5

Best nightclubs in Naoshima Island

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Cin.na.mon

Discover the flavors of Japan at Cin.na.mon, a cozy cafe in Naoshima offering fresh, local cuisine and a delightful dining experience.

4.0

Chikurin

Discover authentic Japanese cuisine at Chikurin, the charming izakaya in Naoshima, serving seasonal dishes and local beverages in a cozy atmosphere.

4.7

Little Plum

Discover the delightful culinary offerings of Little Plum on Naoshima Island, where local flavors meet a warm and inviting atmosphere.

4.1

maimai

Discover Maimai, a delightful hamburger café in Naoshima, where flavors meet art in a charming island setting.

3.9

Best shops in Naoshima Island

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Best Shops

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Chichu Art Museum

Explore the Chichu Art Museum on Naoshima Island - a masterpiece of modern architecture and art in harmony with nature.

4.4

Benesse House Museum

Explore the Benesse House Museum in Naoshima, where modern art meets the serene beauty of nature, creating an unforgettable cultural experience.

4.3

Yellow Pumpkin

Discover the vibrant Yellow Pumpkin by Yayoi Kusama on Naoshima, a stunning fusion of contemporary art and natural beauty.

4.5

Lee Ufan Museum

Immerse yourself in the serene beauty of modern art at the Lee Ufan Museum in Naoshima, a unique blend of nature and creativity.

4.0

Explore Naoshima Island on the Map

A handpicked selection of must-see spots in Naoshima Island, mapped for you.

Naoshima Island Essentials

Naoshima Island is part of the Kagawa Prefecture and can be accessed by ferry. The most common route is via Uno Port in Okayama Prefecture. From Uno Station, it's a short walk to Uno Port where you can catch a ferry to either Miyanoura Port or Honmura Port on Naoshima. Alternatively, you can take a ferry from Takamatsu Port in Kagawa Prefecture. The ferry ride typically takes around 20-30 minutes.
Naoshima Island is small, and the best way to explore it is by bicycle or on foot. Bicycles can be rented at Miyanoura Port and Honmura Port. There are also local buses that connect different parts of the island, including the major art sites. Taxis are available but can be expensive for short distances. Walking is highly recommended as many attractions are within a reasonable distance from each other.
The official currency in Japan is the Japanese Yen (JPY). Credit cards are accepted at most hotels, restaurants, and larger shops on Naoshima, but it's advisable to carry cash for smaller establishments and local markets. ATMs are available at Miyanoura Port and a few other locations on the island. Ensure you have enough cash before arriving as ATM availability can be limited.
Naoshima Island is generally very safe for tourists. Crime rates are low, and violent crime is almost non-existent. However, it is always wise to take standard precautions such as keeping an eye on your belongings in crowded areas. There are no specific high-crime areas targeting tourists.
In case of an emergency, dial 119 for fire and ambulance services, and 110 for police. There is a medical clinic on the island, but for more serious health issues, you may need to be transported to a larger medical facility on the mainland. It's advisable to have travel insurance that covers medical emergencies. Basic first aid supplies can be purchased at local pharmacies.
Fashion: Do wear comfortable walking shoes as you'll be doing a lot of exploring. Don't wear overly revealing clothing, especially in more traditional or religious areas. Religion: Do respect local customs and traditions. Remove your shoes when entering temples and some traditional buildings. Public Transport: Do be punctual as Japanese public transport is known for its timeliness. Don't talk loudly or make phone calls on public transport. Greetings: Do greet people with a slight bow or a polite nod. Handshakes are less common but acceptable. Eating & Drinking: Do try local delicacies and follow Japanese dining etiquette. Don't tip, as it is not customary in Japan and can be considered rude.
To experience Naoshima like a local, visit the island's public baths, such as I Love Yu, which offer a unique blend of art and relaxation. Engage with locals at small eateries and cafes where you can enjoy traditional Japanese hospitality. Take your time exploring the many art installations and museums, and don't miss the chance to visit the Benesse House Museum. For a special experience, visit the island during the Setouchi Triennale, an art festival held every three years, which attracts artists and visitors from around the world.

When is the best time to visit Naoshima Island?

With Eve

Useful Local Phrases for Naoshima Island

You don't need to speak the language perfectly. Even learning a few simple words can make conversations warmer—and locals usually appreciate the effort.

— Eve

6 phrase groups English + pronunciation

Here are the phrases I use most often in Naoshima Island. Try a few—you'll be surprised how far they go! 😊
❤️

- Helloこんにちは
  [kon-ni-chi-wa]
- Goodbyeさようなら
  [sa-yo-u-na-ra]
- Yesはい
  [ha-i]
- Noいいえ
  [i-i-e]
- Please/You're welcomeお願いします/どういたしまして
  [o-na-ga-i-shi-ma-su/do-u-i-ta-shi-ma-shi-te]
- Thank youありがとうございます
  [a-ri-ga-to-u-go-za-i-ma-su]
- Excuse me/Sorryすみません
  [su-mi-ma-se-n]
- How are you?お元気ですか？
  [o-ge-n-ki-de-su-ka]
- Fine. And you?元気です。あなたは？
  [ge-n-ki-de-su.a-na-ta-wa]
- Do you speak English?英語を話せますか？
  [e-i-go-wo-ha-na-se-ma-su-ka]
- I don't understandわかりません
  [wa-ka-ri-ma-se-n]
- I'd like to see the menu, pleaseメニューを見せていただきたいです
  [me-n-yu-u-wo-mi-se-te-i-ta-da-ki-ta-i-de-su]
- I don't eat meat肉は食べません
  [ni-ku-wa-ta-be-ma-se-n]
- Cheers!乾杯!
  [ka-n-pa-i]
- I would like to pay, pleaseお会計をお願いします
  [o-kai-ke-i-wo-o-na-ga-i-shi-ma-su]
- Help!助けて!
  [ta-su-ke-te]
- Go away!去ってください!
  [sa-t-te-ku-da-sa-i]
- Call the Police!警察を呼んで!
  [ke-i-sa-tsu-wo-yon-de]
- Call a doctor!医者を呼んで!
  [i-sha-wo-yon-de]
- I'm lost道に迷いました
  [mi-chi-ni-ma-ya-wa-i-ma-shi-ta]
- I'm ill体調が悪いです
  [ta-i-chou-ga-wa-ru-i-de-su]
- I'd like to buy......を買いたいです
  [...wo-ka-i-ta-i-de-su]
- I'm just looking見てるだけです
  [mi-te-ru-da-ke-de-su]
- How much is it?いくらですか？
  [i-ku-ra-de-su-ka]
- That's too expensive高すぎます
  [ta-ka-su-gi-ma-su]
- Can you lower the price?値引きしてもらえますか？
  [ne-bi-ki-shi-te-mo-ra-e-ma-su-ka]
- What time is it?今何時ですか？
  [i-ma-na-n-ji-de-su-ka]
- It's one o'clock一時です
  [i-chi-ji-de-su]
- Half past (10)十時半です
  [ju-u-ji-ha-n-de-su]
- Morning朝
  [a-sa]
- Afternoon午後
  [go-go]
- Evening夕方
  [yu-u-ga-ta]
- Yesterday昨日
  [ki-no-u]
- Today今日
  [kyo-u]
- Tomorrow明日
  [a-shi-ta]
- 1一
  [i-chi]
- 2二
  [ni]
- 3三
  [sa-n]
- 4四
  [shi]
- 5五
  [go]
- 6六
  [ro-ku]
- 7七
  [na-na]
- 8八
  [ha-chi]
- 9九
  [ku]
- 10十
  [ju-u]
- Where's a/the...?...はどこですか？
  [...wa-do-ko-de-su-ka]
- What's the address?住所は何ですか？
  [ju-u-sho-wa-na-ni-de-su-ka]
- Can you show me (on the map)?地図で見せてもらえますか？
  [chi-zu-de-mi-se-te-mo-ra-e-ma-su-ka]
- When's the next (bus)?次の(バス)はいつですか？
  [tsu-gi-no(ba-su)wa-i-tsu-de-su-ka]
- A ticket (to ....)チケット(....へ)
  [chi-ke-t-to(...e)]

History of Naoshima Island

Naoshima Island, located in the Seto Inland Sea, has a history that dates back to ancient times. Archaeological findings suggest that the island was inhabited during the Jomon period, roughly 14,000 to 300 BCE. Pottery shards, stone tools, and shell mounds unearthed on the island provide evidence of these early settlers who lived off the bounty of the sea.
During Japan's feudal era, Naoshima became part of the domain controlled by the powerful Mori Clan. The island was strategically important due to its location in the Seto Inland Sea, a vital maritime route. The Mori Clan fortified the island and used it as a base to control sea traffic and collect taxes from passing ships.
The Meiji Restoration in 1868 marked the end of the feudal system and the beginning of modern Japan. Naoshima, like much of Japan, experienced significant changes during this period. The island began to industrialize, and a copper refinery was established in 1917, which became a significant economic driver for the local community and remained in operation for many decades.
In the late 1980s and early 1990s, Naoshima underwent a dramatic transformation. The Benesse Corporation, led by Soichiro Fukutake, envisioned the island as a hub for contemporary art and architecture. Collaborating with renowned artists and architects like Tadao Ando, they established the Benesse House Museum in 1992, which integrated art spaces with a hotel. This marked the beginning of Naoshima's identity as an 'Art Island.'
The Benesse Art Site Naoshima project expanded over the years, adding iconic installations such as Yayoi Kusama's 'Pumpkin' sculpture and the Chichu Art Museum, which houses works by Claude Monet, James Turrell, and Walter De Maria. The island's unique blend of nature, art, and architecture has since attracted visitors from around the world, cementing its reputation as a cultural destination.
Naoshima's transformation into an art island has also prioritized sustainability and community involvement. The Benesse Corporation and local government have implemented various initiatives to preserve the island's natural beauty and promote sustainable tourism. Local residents are actively involved in the island's cultural activities, ensuring that the development benefits the community while maintaining Naoshima's unique charm.