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Izumiya Honten: A Taste of Tradition in Asakusa

Discover authentic Japanese rice crackers at Izumiya Honten in Asakusa, Tokyo – a culinary treasure that offers a taste of tradition.

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Izumiya Honten is a renowned rice cracker shop located in the vibrant district of Asakusa, Tokyo. This beloved establishment offers a delightful journey into the world of traditional Japanese snacks, specifically senbei—the crispy rice crackers that have been a staple in Japanese culture for centuries. As you step inside, the enticing aroma of freshly baked senbei fills the air, inviting you to explore the diverse flavors and textures available. The shop's friendly staff are more than happy to share their knowledge about the different types of senbei, providing samples that allow you to discover your personal favorites. The charm of Izumiya Honten lies not only in its delicious offerings but also in its rich history and authentic atmosphere. Established many years ago, this shop has become a cherished part of the Asakusa community, attracting both locals and tourists alike. The traditional methods used in crafting these rice crackers ensure that every bite is a taste of Japan's culinary heritage. You can find a wide variety of flavors, ranging from sweet to savory, with options that cater to all palates. For those looking to take home a piece of Japan, Izumiya Honten also offers beautifully packaged senbei, making for perfect souvenirs or gifts. The shop is conveniently located near other attractions in Asakusa, making it an ideal stop during your exploration of this historic area. Whether you're a first-time visitor or a seasoned traveler, a visit to Izumiya Honten promises to be a memorable experience that tantalizes your taste buds and connects you to the essence of Japanese culture.

Local tips

  • Try the variety of flavors available; samples are often provided to help you choose.
  • Visit during weekdays to avoid the weekend crowds and enjoy a more relaxed shopping experience.
  • Don't miss out on the beautifully packaged senbei, perfect for souvenirs.
  • Ask the staff about the history of the shop for a deeper appreciation of your experience.
  • Pair your senbei with traditional Japanese tea for an authentic tasting experience.
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A brief summary to Izumiya Honten

  • Monday 11 am-6:30 pm
  • Tuesday 11 am-6:30 pm
  • Wednesday 11 am-6:30 pm
  • Friday 11 am-6:30 pm
  • Saturday 11 am-6:30 pm
  • Sunday 11 am-6:30 pm

Getting There

  • Subway

    If you are in central Tokyo, make your way to any subway station and take the Tokyo Metro Ginza Line. Head towards Asakusa Station. Once you arrive at Asakusa Station, take the Exit 1. After exiting, turn right and walk straight for about 5 minutes. You will see Izumiya Honten located at 1 Chome-1-4 Asakusa, Taito City.

  • Bus

    From any major area in Tokyo, locate a bus stop serviced by the Toei Bus. Take a bus that heads towards Asakusa. Get off at the stop named 'Asakusa' or 'Asakusa Kaminarimon'. From there, walk towards the Kaminarimon Gate, and continue straight for about 10 minutes. You will find Izumiya Honten at 1 Chome-1-4 Asakusa.

  • Walking

    If you are already in the Asakusa area, navigate towards the Sensoji Temple. From the temple, exit through the main gate and walk straight along the main street lined with shops. After about 7 minutes of walking, you will see Izumiya Honten on your left at 1 Chome-1-4 Asakusa, Taito City.

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