Background

LEGOLAND Discovery Centre Birmingham

An indoor LEGO playground in Birmingham with rides, Miniland, 4D cinema, and endless building fun for children aged 3–10 and their families.

4.1

An indoor LEGO playground in Birmingham where families can build, play, and ride through a world of bricks. Explore Miniland with local landmarks, enjoy two rides, a 4D cinema, soft play zones, and creative build areas. Designed for children aged 3–10, it’s a hands-on, imaginative day out for kids and adults alike, located near the city centre and National Sea Life Centre.

A brief summary to LEGOLAND Discovery Centre & LEGO Store Birmingham

  • Arena, LEGOLAND Discovery Centre, Utilita, Birmingham, B16 8AE, GB
  • +441217942386
  • Visit website
  • Duration: 2 to 3 hours
  • Mid ranged
  • Environment icon Indoor
  • Mobile reception: 5 out of 5
  • Monday 10:30 am-2:30 pm
  • Tuesday 10:30 am-2:30 pm
  • Wednesday 10:30 am-2:30 pm
  • Thursday 10:30 am-2:30 pm
  • Friday 10:30 am-2:30 pm
  • Saturday 9:30 am-5:30 pm
  • Sunday 9:30 am-4:30 pm

Local tips

  • Book online in advance to secure your time slot and often save on entry prices; walk-up prices tend to be higher.
  • Arrive at the start of your booked time slot to make the most of your visit, as queues for rides and the cinema can build up, especially during school holidays.
  • Bring a change of clothes for younger children, as the soft play and water-themed areas can get messy, and allow time for breaks between activities.
  • Visit the LEGO shop at the end of your trip; it can be accessed without an attraction ticket and is a great place to pick up souvenirs or special sets.
widget icon

Getting There

  • Public Transport

    From Birmingham New Street station, it’s about a 15-minute walk to the Utilita Birmingham Arena complex where the centre is located; the route is well signposted and mostly flat, suitable for families with pushchairs.

  • Car

    Drive to the city centre and follow signs to Utilita Birmingham Arena; the closest car park is Arena Birmingham South, a one-minute walk from the entrance, with standard city centre parking rates applying.

  • Walking

    From the city centre or Brindleyplace, it’s a 10–15 minute walk across the canal to the arena complex; the path is paved and accessible, passing near the National Sea Life Centre.

LEGOLAND Discovery Centre & LEGO Store Birmingham location weather suitability

  • Weather icon Any Weather
  • Weather icon Rain / Wet Weather

Unlock the Best of LEGOLAND Discovery Centre & LEGO Store Birmingham

Buy tickets

    No tickets available

Book tours with entry

    No tours available

Book tours without entry

    No tours available

Discover more about LEGOLAND Discovery Centre & LEGO Store Birmingham

A World Built from Bricks

Step into a vibrant, brick-filled universe where imagination takes physical form. LEGOLAND Discovery Centre Birmingham is an indoor family attraction designed specifically for children aged 3–10, with everything scaled to their size and energy levels. From towering LEGO sculptures to interactive play zones, the centre is a celebration of creativity, engineering, and play. The atmosphere is bright, cheerful, and intentionally chaotic in the best way – a place where kids can run, build, and explore freely while adults join in or relax nearby.

Miniland and Local Landmarks

One of the centrepieces is Miniland, a detailed LEGO recreation of Birmingham and the surrounding Midlands region. Crafted from over 1.5 million bricks, it features recognisable local landmarks in miniature, complete with moving vehicles, tiny trains, and flickering lights. Children love spotting familiar buildings and bridges, while adults appreciate the craftsmanship and playful details hidden throughout the display. It’s a clever blend of local pride and LEGO artistry, offering a unique perspective on the city through the lens of plastic bricks.

Rides, Cinema, and Play Zones

The attraction includes two rides: a gentle Kingdom Quest chariot ride where kids help rescue a captured princess, and a spinning wizard ride that’s perfect for younger thrill-seekers. There’s also a 4D cinema experience, where films come to life with wind, mist, and motion effects, often themed around popular LEGO franchises. The LEGO City soft play area is one of Birmingham’s most popular indoor play spaces, with slides, tunnels, and climbing structures, while build and test zones let children experiment with their own creations, from cars to towers, and even test them on special tracks.

Family-Friendly Design and Practicalities

The layout is designed to keep families together, with clear sightlines and plenty of seating for adults. There are dedicated areas for younger children, including DUPLO and Friends zones, and regular activities led by Master Model Builders that encourage group building and creativity. Adults must be accompanied by a child to enter, reinforcing the focus on family play. The centre is located in the Utilita Birmingham Arena complex, close to the National Sea Life Centre, making it easy to combine with other city centre attractions for a full day out.

Busiest months of the year

Busiest hours of the day

Popular Experiences near LEGOLAND Discovery Centre & LEGO Store Birmingham

Popular Hotels near LEGOLAND Discovery Centre & LEGO Store Birmingham

Select Currency