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The White Swan: Premier Seafood Dining in Great Yarmouth

Fresh, locally sourced seafood and traditional smoked fish served with authentic East Anglian charm on Great Yarmouth’s historic North Quay.

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The White Swan, located at 1 North Quay in Great Yarmouth, is a celebrated seafood restaurant and fishmongers known for its fresh, locally sourced fish and traditional smoked products. Founded by local fisherman Paul Williams, it offers a variety of expertly prepared seafood dishes alongside meat and vegetarian options, in a relaxed and welcoming atmosphere. Open Tuesday to Saturday for lunch and Thursday to Saturday evenings, it is a must-visit for seafood lovers seeking authentic East Anglian flavors.

A brief summary to The White Swan

  • 1 N Quay, Great Yarmouth, NR30 1PU, GB
  • +441493858041
  • Duration: 1 to 2.5 hours
  • Mid ranged
  • Environment icon Indoor
  • Mobile reception: 4 out of 5
  • Tuesday 8:30 am-4 pm
  • Wednesday 8:30 am-4 pm
  • Thursday 8:30 am-4 pm
  • Friday 8:30 am-4 pm
  • Saturday 8:30 am-4 pm

Local tips

  • Try the seafood platter featuring lobster and shellfish for a true taste of the region’s freshest catches.
  • Visit on a Thursday evening to enjoy special seafood boil, lobster, or tapas nights for a unique dining experience.
  • Purchase smoked fish from their shop to take home a traditional Great Yarmouth flavor.
  • Reserve a table in advance for weekend evenings to ensure a spot during busy times.
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The White Swan location weather suitability

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  • Weather icon Rain / Wet Weather
  • Weather icon Clear Skies
  • Weather icon Mild Temperatures

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Discover more about The White Swan

A Legacy Rooted in Local Fishing Traditions

The White Swan is deeply connected to Great Yarmouth’s maritime heritage, founded by Paul Williams, a fisherman with over 30 years of experience. Drawing from his own boats and other local fishermen, the restaurant prides itself on sourcing the freshest seafood available. This commitment to quality extends to its own smokehouse at nearby Caister-on-Sea, where traditional Great Yarmouth methods are used to prepare kippers, bloaters, and red herrings, preserving the distinctive flavors of the region.

An Authentic Seafood Experience

The restaurant offers a diverse menu featuring fresh fish and seafood dishes that change regularly to reflect seasonal catches. Signature items include lobster, king prawns, mussels, clams, and other shellfish, often praised for their freshness and expert preparation. While seafood is the star, the menu also includes meat alternatives, vegetarian dishes, and a children’s menu, ensuring something for every palate. The White Swan balances rustic charm with culinary finesse, making it a standout destination for both casual diners and seafood connoisseurs.

Atmosphere and Service

Set on the scenic North Quay, The White Swan combines a relaxed, friendly atmosphere with attentive service. The interior is welcoming without pretense, focusing on the quality of food and customer experience. Diners appreciate the knowledgeable staff and the restaurant’s efforts to provide a memorable meal, whether enjoying a casual lunch or a special evening out. The venue’s ambiance complements its culinary offerings, making it a comfortable spot for families, couples, and solo diners alike.

Community and Culinary Events

The White Swan engages with the local community through special themed nights, including seafood boils, lobster nights, and tapas evenings, typically held on Thursdays. These events highlight the restaurant’s culinary creativity and dedication to celebrating seafood in all its forms. The establishment also operates a fishmongers shop, allowing patrons to purchase fresh and smoked fish to enjoy at home, further cementing its role as a pillar of Great Yarmouth’s seafood culture.

Practical Information and Accessibility

Open Tuesday to Saturday from 8:30 AM to 4 PM, with evening service Thursday to Saturday until 8:30 PM, The White Swan is closed on Sundays and Mondays. Its location on North Quay offers picturesque views and a genuine coastal dining experience. The restaurant is moderately priced, offering excellent value for the quality and quantity of food served. Accessibility is straightforward, with nearby amenities including parking and public transport options serving Great Yarmouth’s harbor area.

Why The White Swan Stands Out

What sets The White Swan apart is its authentic connection to local fishing traditions combined with a modern approach to seafood dining. The dedication to freshness, traditional smoking techniques, and a varied menu ensures a unique taste of East Anglia’s maritime bounty. Whether purchasing fish from the shop or dining in, visitors experience a true taste of Great Yarmouth’s coastal heritage in a warm, inviting setting.

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