Eventim Apollo, Hammersmith: London’s Art Deco Entertainment Icon

A Legacy of Legendary Performances

The Eventim Apollo, originally opened as the Gaumont Palace cinema on 28 March 1932, has evolved into one of London's premier live entertainment venues. Its stage has been graced by some of the most influential artists in music history, including The Beatles, The Rolling Stones, and Bob Marley. Renamed the Hammersmith Odeon in 1962, the venue transitioned from cinema to a live performance hub, becoming synonymous with major rock and pop concerts. It also famously hosted the BBC’s Live at the Apollo comedy series for over 16 years, cementing its status as a cultural landmark.

Architectural Brilliance in Art Deco Style

Designed by Robert Cromie, the Apollo is a masterpiece of Art Deco architecture. The original design featured a grand fan-shaped auditorium with 3,487 seats, a 35-foot deep stage, and exquisite ornamental plasterwork. The venue’s layout ensures excellent sightlines and intimacy between performers and the audience. Key features include two marble staircases, mosaic floor panels, and a restored Compton theatre organ, which was silent for 25 years before its 2006 reinstatement. The 2013 refurbishment meticulously restored these historic elements, reviving the venue’s 1932 grandeur while integrating modern facilities.

Modern Adaptations and Renovations

Over the decades, the Eventim Apollo has undergone significant changes to meet contemporary entertainment needs. In 2003, the stalls seating was made removable to accommodate both seated and standing audiences, increasing capacity to around 5,000 for standing events. A substantial refurbishment in 2013, led by Foster Wilson Architects, restored the original Art Deco aesthetic, enhanced structural integrity, and upgraded HVAC and restroom facilities. The venue’s façade now features vibrant multi-coloured LED lighting, highlighting its iconic status in Hammersmith.

Vibrant Cultural and Entertainment Hub

The Apollo continues to be a focal point for diverse live events, including world-class concerts, comedy shows, and theatrical performances. It has hosted residencies such as Kate Bush’s acclaimed 22-date run in 2014 and special events like the Eurovision Song Contest’s 60-year celebration in 2015. Its versatility and historic ambiance attract both legendary acts and emerging talent, making it a dynamic venue that bridges past and present entertainment scenes.

Setting and Atmosphere

Situated in the lively district of Hammersmith, the Apollo benefits from a bustling urban environment with a rich cultural fabric. The venue’s Art Deco elegance contrasts with the vibrant street life outside, creating a unique atmosphere that is both historic and contemporary. The natural light flooding the restored circle bar and the grandeur of the marble staircases add to the immersive experience for visitors, enhancing the anticipation and excitement of live performances.

Enduring Significance in London’s Entertainment Landscape

As a Grade II* listed building, the Eventim Apollo is not only a premier venue but also a protected architectural treasure. Its careful preservation and ongoing use demonstrate the importance of maintaining cultural heritage while adapting to modern entertainment demands. The Apollo’s blend of history, design, and live performance excellence ensures it remains a cherished destination for artists and audiences alike.