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Lathams of Potter Heigham: Norfolk Broads’ Premier Discount Superstore and Pet Shop

Norfolk Broads’ largest discount superstore and pet shop with extensive shopping, fishing tackle, garden centre, and artisan café.

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Lathams of Potter Heigham is a large, family-run discount department store and pet shop located in the heart of the Norfolk Broads. Established in 1963, it offers an extensive range of products from groceries and DIY supplies to clothing, homewares, and fishing tackle, all at competitive prices. Visitors can also enjoy the Flour & Bean Café on-site, serving artisan baked goods and beverages in a relaxed atmosphere, making it a perfect shopping and leisure destination near Great Yarmouth.

A brief summary to Lathams of Potter Heigham

  • Bridge Rd, Great Yarmouth, Potter Heigham, NR29 5JE, GB
  • +441692670080
  • Visit website
  • Duration: 1 to 3 hours
  • Mid ranged
  • Environment icon Mixed
  • Mobile reception: 4 out of 5
  • Monday 8:30 am-7 pm
  • Tuesday 8:30 am-7 pm
  • Wednesday 8:30 am-7 pm
  • Thursday 8:30 am-7 pm
  • Friday 8:30 am-7 pm
  • Saturday 8:30 am-7 pm
  • Sunday 9:30 am-4 pm

Local tips

  • Visit the Flour & Bean Café inside Lathams for freshly baked artisan breads and a licensed selection of drinks.
  • Explore the dedicated fishing tackle shop opposite the main store for expert advice and quality gear.
  • Check out the garden centre’s homegrown bedding plants, perfect for Norfolk gardens.
  • Lathams offers price matching and value guarantees—compare prices before you buy.
  • Plan your visit during weekdays for extended opening hours from 8:30am to 7pm.
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Lathams of Potter Heigham location weather suitability

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A Legacy of Value and Variety in the Norfolk Broads

Founded in 1963 by Ken Latham as a ‘piscatorial paradise’ catering to fishing enthusiasts, Lathams of Potter Heigham has grown into the largest discount superstore in the Norfolk Broads region. Its evolution from a specialist fishing shop to a comprehensive department store reflects its commitment to serving both locals and tourists with an impressive variety of goods. Today, Lathams is part of the family-run QD Group, which has invested in expanding the premises and enhancing the shopping experience.

A One-Stop Destination for Essentials and More

Lathams offers a vast array of products including groceries, toiletries, clothing, homewares, DIY supplies, and gifts. The store is known for its price guarantee and competitive pricing on big brands such as Regatta and Emma Bridgewater. The garden centre features homegrown bedding plants cultivated in the QD Group’s own nurseries, while Scallywags pet shop caters to pet owners with a wide selection of pet supplies and friendly advice.

Flour & Bean Café: Artisan Flavours Amidst Shopping

Within Lathams, the Flour & Bean Café provides a welcoming space to relax and enjoy freshly baked breads, cakes, and light meals made from high-quality local ingredients. The café is family-run and licensed to serve barista coffee, cold beers, wine, and prosecco. Its popular afternoon tea and full meal options make it an ideal spot for breakfast, lunch, or a casual dinner during your visit.

Fishing Tackle Shop: Anglers’ Haven

Opposite the main store, Lathams Fishing Tackle Shop remains true to its roots, offering a comprehensive range of reels, rods, bait, and tackle for both sea and coarse fishing. Staffed by knowledgeable anglers, the shop provides expert advice and local catch reports, catering to beginners and professionals alike.

Location and Atmosphere

Situated on Bridge Road in Potter Heigham, close to the scenic waterways of the Norfolk Broads, Lathams combines practical shopping with a relaxed, community-oriented atmosphere. The store’s spacious layout and variety of departments make it a convenient and enjoyable stop for visitors exploring the Broads or locals stocking up on essentials.

Community and Visitor Experience

Lathams is more than a store; it is a local institution that supports the Norfolk Broads community by providing quality products at affordable prices. Its blend of retail, garden centre, pet shop, fishing tackle, and café services encourages visitors to spend time browsing and relaxing, making it a memorable part of any Norfolk Broads visit.

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