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The Vibrant Heart of Prescott: Whiskey Row Alley

Experience the charm of Whiskey Row Alley, Prescott's historic shopping mall filled with unique shops, delicious eateries, and vibrant culture.

4.8

Whiskey Row Alley is a must-visit destination in Prescott, Arizona, often regarded as the beating heart of the city. This charming shopping mall is steeped in history and offers a unique blend of modern shops and classic Western culture. Visitors can wander through a delightful array of boutiques, art galleries, and souvenir shops that showcase local craftsmanship and the rich heritage of the region. The atmosphere is vibrant and welcoming, making it an ideal spot for tourists to immerse themselves in the local culture. In addition to shopping, Whiskey Row Alley is home to several eateries and cafes, where you can savor authentic Southwestern cuisine and refreshing drinks. The alley often hosts local events and live music, providing entertainment and a chance to mingle with locals and fellow travelers. The architecture reflects the historic essence of Prescott, with brick buildings and vintage facades that transport you back in time. Whether you’re looking for unique gifts, delicious food, or just a place to soak in the local ambiance, Whiskey Row Alley offers a delightful experience that captures the spirit of Prescott. Don’t forget to explore the surrounding area, which is rich in history and outdoor activities, making it an excellent addition to your travel itinerary.

Local tips

  • Visit during the weekends for local events and live music performances.
  • Explore the side streets for hidden gems and unique boutiques.
  • Try the local cuisine at one of the alley's many eateries for an authentic taste of Prescott.
  • Bring a camera to capture the beautiful architecture and vibrant atmosphere.
  • Check the local events calendar for special happenings during your visit.
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A brief summary to Whiskey Row Alley

  • Prescott, Arizona, 86303, US

Getting There

  • Walking

    If you are starting from the Prescott Courthouse Plaza, head south on Montezuma Street. Continue straight for about 0.3 miles until you reach Whiskey Row Alley, located between Gurley St and Goodwin St. Look for the alley entrance on your right, which will lead you to a series of shops and bars in the area.

  • Walking

    From the Prescott Public Library, exit the building and head west on Rosser Street. After about 0.4 miles, turn left onto Montezuma Street. Continue south for another 0.2 miles, then turn right onto Goodwin Street. Whiskey Row Alley will be on your left, just after you cross Gurley Street.

  • Walking

    If you are near the Prescott Valley Town Center, start by walking southwest on N Glassford Hill Rd. Turn left onto E State Route 69 and then right onto AZ-89. After 1 mile, turn left onto Gurley Street. Continue straight for about 0.5 miles, and Whiskey Row Alley will be on your right, just before you reach Montezuma Street.

  • Public Transit

    Take the Yavapai Regional Transit bus from the Prescott Valley Transit Center to the Prescott Courthouse Plaza. Once you arrive at the plaza, follow Montezuma Street south for about 0.3 miles. Whiskey Row Alley will be on your right, located between Gurley St and Goodwin St.

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