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Instituto Moreira Salles - IMS Paulista: A Cultural Oasis on Paulista Avenue

A cultural hub on Avenida Paulista offering free exhibitions, film screenings, and a photography library. Open Tue-Sun 10am-8pm.

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The Instituto Moreira Salles (IMS) Paulista is a vibrant cultural center located on Avenida Paulista in São Paulo. With free admission, it offers a diverse range of exhibitions, a cine-theater, a photography library, and more, making it a must-visit for art and culture enthusiasts.

A brief summary to Instituto Moreira Salles - IMS Paulista

  • Tuesday 10 am-8 pm
  • Wednesday 10 am-8 pm
  • Thursday 10 am-8 pm
  • Friday 10 am-8 pm
  • Saturday 10 am-8 pm
  • Sunday 10 am-8 pm

Local tips

  • Admission is free, making it an accessible cultural experience for everyone.
  • Check the IMS website for current exhibitions and events before your visit.
  • Visit on weekdays to avoid larger crowds.
  • Take advantage of the free Wi-Fi to enhance your visit with online resources.
  • Explore the surrounding Paulista Avenue for other cultural attractions, restaurants, and shops.
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Getting There

  • Public Transport

    IMS Paulista is conveniently located on Avenida Paulista and is easily accessible by public transport. The closest metro station is Brigadeiro on Line 2 (Green Line). From the station, walk approximately 5 minutes west along Avenida Paulista to reach the institute. A single metro ticket costs R$5.20.

  • Taxi/Ride-sharing

    Taxis and ride-sharing services like Uber and 99 are readily available in São Paulo. Simply enter 'Instituto Moreira Salles' or the address 'Avenida Paulista, 2424' as your destination. A short taxi ride from nearby areas like Jardins or Paraíso will typically cost between R$15 and R$25, depending on traffic and time of day.

  • Walking

    If you are already on Avenida Paulista, walking to IMS Paulista is a straightforward option. The institute is located at number 2424, between the MASP and Parque Trianon. Look for the modern, glass-fronted building on the south side of the avenue. Walking is free.

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Discover more about Instituto Moreira Salles - IMS Paulista

The Instituto Moreira Salles (IMS) Paulista, inaugurated in September 2017, stands as a prominent cultural landmark on Avenida Paulista, one of São Paulo's most iconic avenues. This nine-story building, designed by Andrade Morettin Arquitetos, offers over 1,200 square meters of exhibition space, a cine-theater, a photography library, classrooms, a bookstore, and a restaurant. The IMS Paulista is dedicated to promoting and preserving Brazilian culture through photography, literature, visual arts, music, and cinema. The center hosts a variety of exhibitions showcasing both Brazilian and international artists, with a particular emphasis on photography. The exhibitions change frequently, ensuring a fresh experience with each visit. In 2025, exhibitions include works by Zanele Muholi, Gordon Parks, Agnès Varda and Luiz Braga. Visitors can explore the photography library, attend film screenings and musical events in the cine-theater, or participate in lectures and debates. The IMS Paulista also features the sculpture 'Echo' by Richard Serra, the first permanent public sculpture by the American artist in Latin America, located in the building's garden. The IMS Paulista has gained recognition as an architectural masterpiece, receiving the award for best architecture in São Paulo from the Paulista Association of Art Critics. With its diverse cultural offerings and central location, the IMS Paulista is an essential destination for anyone looking to immerse themselves in Brazilian art and culture.

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