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Gotemba Premium Outlets: A Shopper's Paradise in the Heart of Japan

Discover unbeatable shopping and stunning views at Gotemba Premium Outlets, where luxury brands meet Japan’s natural beauty, all near iconic Mount Fuji.

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Nestled against the breathtaking backdrop of Mount Fuji, Gotemba Premium Outlets is a premier shopping destination that offers a unique blend of high-end brands and stunning views. With over 200 stores featuring everything from luxury apparel to unique Japanese goods, this outlet mall is a must-visit for tourists looking to indulge in a shopping spree. The open-air design enhances the experience, allowing visitors to shop comfortably while soaking in the natural beauty surrounding them. Whether you're hunting for designer bargains or enjoying a leisurely meal, Gotemba Premium Outlets caters to all tastes and budgets.

A brief summary to Gotemba Premium Outlets

  • Monday 10 am-8 pm
  • Tuesday 10 am-8 pm
  • Wednesday 10 am-8 pm
  • Thursday 10 am-8 pm
  • Friday 10 am-8 pm
  • Saturday 10 am-8 pm
  • Sunday 10 am-8 pm

Local tips

  • Visit on weekdays to avoid large crowds and enjoy a more relaxed shopping experience.
  • Check the official website for exclusive coupons and special promotions before your visit.
  • Don’t miss the food court, which offers a variety of delicious local and international cuisine.
  • Bring an extra bag for your purchases; shopping bags are available, but they can fill up quickly!
  • Consider visiting during the early morning or late afternoon for the best light for photos with Mount Fuji in the background.
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Getting There

  • Car

    If you're driving from Hakone, take the Route 1 (Tōmei Expressway) towards Gotemba. The trip is approximately 30 minutes depending on traffic. Once you reach Gotemba, follow the signs for Gotemba Premium Outlets. There is ample parking available on-site, but note that there may be a parking fee, usually around 500 yen for the day.

  • Public Transportation - Train and Bus

    From Hakone, take the Hakone Tozan Railway to Odawara Station. This scenic train ride takes about 40 minutes. From Odawara Station, transfer to the JR Gotemba Line and take the train to Gotemba Station, which takes around 30 minutes. After arriving at Gotemba Station, exit the station and take the free shuttle bus to Gotemba Premium Outlets. The shuttle runs regularly, and the ride is about 15 minutes. Make sure to check the shuttle schedule for the latest timings.

  • Public Transportation - Direct Bus

    Alternatively, you can take a direct bus from Hakone to Gotemba Premium Outlets. Buses depart from the Hakone Yumoto Station and take approximately 50 minutes to reach the outlets. Tickets cost around 1,500 yen one way. This option is convenient if you prefer not to transfer between trains.

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Discover more about Gotemba Premium Outlets

Gotemba Premium Outlets is an extraordinary shopping destination located near the iconic Mount Fuji, making it not only a haven for bargain hunters but also a picturesque stop for travelers. This outlet mall boasts over 200 stores offering discounts on a wide range of international and Japanese brands, making it an ideal place for tourists to find unique souvenirs or upscale fashion at reduced prices. The outdoor layout of the mall enhances the shopping experience, as visitors can stroll through beautifully landscaped pathways while enjoying the stunning views of the surrounding mountains. Shoppers can take their time exploring stores like Coach, Nike, and Gucci, or discover local artisans offering traditional Japanese crafts. The mall is designed to cater to both serious shoppers and those seeking a leisurely day out, with plenty of dining options available. From quick bites to sit-down restaurants, there is something for everyone. Additionally, the mall hosts seasonal events and promotions, making each visit unique. For those traveling from Tokyo, the outlet is easily accessible by train or bus, making it a perfect day trip. With its combination of shopping, dining, and breathtaking scenery, Gotemba Premium Outlets is a must-visit for any tourist looking to experience the best of Japan's retail offerings.

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