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Discover the Craft of Sake at Minakuchi Sake Brewery

Explore the art of sake brewing at Minakuchi Sake Brewery in Matsuyama, a place where tradition meets craftsmanship in every sip.

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Minakuchi Sake Brewery Co., Ltd. is a gem in Matsuyama, Ehime, where the ancient art of sake brewing comes to life. As you approach the brewery, the intoxicating aroma of fermenting rice fills the air, instantly drawing you into the world of sake. This brewery is steeped in tradition and prides itself on crafting premium sake using time-honored techniques passed down through generations. Visitors are welcome to explore the brewery on guided tours that showcase the intricate brewing process, from the selection of high-quality ingredients to the fermentation and bottling stages. These tours are not just informative; they are a sensory experience that allows you to appreciate the craftsmanship involved in producing this beloved Japanese beverage. After your tour, indulge in a tasting session featuring a selection of the brewery's finest sakes. Each sip reveals a unique flavor profile, reflecting the dedication and expertise of the brewers. The friendly staff is eager to share their knowledge and passion for sake, making the tasting an engaging experience. The brewery also offers a small shop where you can purchase your favorite sake to take home, ensuring that you leave with a piece of Matsuyama's culture. With its enchanting blend of history, craftsmanship, and flavor, a visit to Minakuchi Sake Brewery is a must for any tourist eager to delve into Japan’s sake heritage.

Local tips

  • Visit during the weekdays for a quieter experience and more personalized attention during your tour and tasting.
  • Try to book your tour in advance, especially during peak tourist seasons to ensure your spot.
  • Don't miss the chance to buy limited-edition sakes available only at the brewery.
  • Sample different types of sake during the tasting to discover your personal favorites.
  • Ask the staff for food pairing suggestions to enhance your sake tasting experience.
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A brief summary to Minakuchi Sake Brewery Co., Ltd.

  • Monday 8:30 am-5 pm
  • Tuesday 8:30 am-5 pm
  • Wednesday 8:30 am-5 pm
  • Thursday 8:30 am-5 pm
  • Friday 8:30 am-5 pm
  • Saturday 8:30 am-5 pm

Getting There

  • Car

    If you are driving from the center of Iyo, head north on National Route 33. Continue on Route 33 for approximately 10 kilometers until you reach Matsuyama. Once in Matsuyama, follow the signs for Dogo Onsen. After crossing the Dogo Onsen area, turn left onto Dogokitamachi Street. Minakuchi Sake Brewery Co., Ltd. will be on your right at 3-23 Dogokitamachi, Matsuyama, Ehime 790-0848. There is free parking available near the brewery.

  • Public Transportation - Train

    Start at Iyo City Station and take the JR Yosan Line towards Matsuyama. The journey will take approximately 30 minutes. Disembark at Matsuyama Station. From Matsuyama Station, transfer to the shuttle bus bound for Dogo Onsen. Once you reach Dogo Onsen, walk towards Dogokitamachi Street. Minakuchi Sake Brewery Co., Ltd. is located at 3-23 Dogokitamachi, Matsuyama, Ehime 790-0848, about a 15-minute walk from the bus stop. The train fare is approximately 500 yen.

  • Public Transportation - Bus

    From Iyo, take the Iyotetsu Bus heading to Matsuyama. The bus ride will take about 40 minutes. Get off at the Matsuyama Bus Terminal and transfer to a local bus heading towards Dogo Onsen. The bus will take about 15 minutes. Once you arrive at Dogo Onsen, walk towards Dogokitamachi Street. Minakuchi Sake Brewery Co., Ltd. is located at 3-23 Dogokitamachi, Matsuyama, Ehime 790-0848, which is about a 15-minute walk from the bus stop. The total bus fare is around 600 yen.

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