Background

Explore the Heart of Matsuyama: Okaido Shopping Street

Discover the vibrant Okaido shopping street in Matsuyama, where local culture, cuisine, and craftsmanship come together for an unforgettable experience.

3.8

Matsuyama's Okaido shopping street is a vibrant hub of local culture, cuisine, and shopping. As you stroll through its lively atmosphere, indulge in unique shops, taste delicious local delicacies, and enjoy the warm hospitality that Matsuyama is known for. This shopping street is not just about shopping; it encapsulates the essence of the city, making it a must-visit for every tourist.

A brief summary to Matsuyama Okaido shopping street promotion union office

Local tips

  • Visit in the evening for a lively atmosphere with street performers and illuminated storefronts.
  • Try local specialties at food stalls; don’t miss the Matsuyama grilled chicken and fresh seafood.
  • Check out the tourist information center for maps and recommendations on nearby attractions.
  • Wear comfortable shoes as you’ll want to spend time exploring the entire street.
  • Look for unique artisan shops for authentic souvenirs that reflect the local culture.
widget icon

Getting There

  • Car

    If you're driving, head towards Matsuyama city center. From Matsuyama Airport, take Route 33 towards Matsuyama city. Once you reach the city, follow signs for Okaido shopping street. You can use a GPS device with the address '2 Chome-2-3 Okaido, Matsuyama, Ehime 790-0004' to navigate directly to the Matsuyama Okaido shopping street promotion union office. There is parking available nearby, but be aware that there may be parking fees, typically around ¥200-¥500 per hour.

  • Public Transportation - Train

    To reach the Matsuyama Okaido shopping street promotion union office via train, take the JR Yosan Line to Matsuyama Station. From Matsuyama Station, exit the station and head to the bus terminal. Catch a local bus that goes to Okaido; the ride will take approximately 10 minutes. Once you arrive at Okaido, the promotion union office is just a short walk from the bus stop. The bus fare is around ¥200.

  • Public Transportation - Tram

    You can also reach the office by taking the tram from Matsuyama Station. Board the tram on the 'Okaido Line' and get off at the Okaido tram stop. The tram journey will take about 15 minutes. Once you exit the tram, you will find the Matsuyama Okaido shopping street promotion union office at '2 Chome-2-3 Okaido' within a 5-minute walking distance. The tram fare is around ¥200.

  • Walking

    If you are staying in a nearby hotel or location in Matsuyama, you can simply walk to the Matsuyama Okaido shopping street promotion union office. The area is pedestrian-friendly, and the office is located centrally at '2 Chome-2-3 Okaido'. Just follow the signs to Okaido shopping street, and you will easily find the office.

Unlock the Best of Matsuyama Okaido shopping street promotion union office

Buy tickets

    No tickets available

Book tours with entry

    No tours available

Book tours without entry

    No tours available

Discover more about Matsuyama Okaido shopping street promotion union office

Matsuyama's Okaido shopping street is a bustling thoroughfare that offers an immersive experience into the local culture and lifestyle of the region. This vibrant area is lined with a mix of traditional and modern shops, where visitors can find everything from handcrafted souvenirs to trendy fashion items. The atmosphere is lively, with street performers often entertaining passersby and local vendors showcasing their culinary delights, making each visit a sensory adventure. Strolling down Okaido, you will encounter numerous eateries serving up regional specialties, such as the famous Matsuyama grilled chicken and delicious seafood dishes, inviting you to savor the flavors of Ehime Prefecture. In addition to shopping and dining, Okaido serves as a hub for tourist information, providing valuable resources for visitors looking to explore Matsuyama and its surroundings. The tourist information center located here can assist you with maps, brochures, and insider tips on the best attractions in the area. Accessibility is also a focus, with public bathrooms and wheelchair-accessible facilities available to ensure a comfortable visit for everyone. As you navigate this charming shopping street, take time to appreciate the unique architecture and the blend of old and new that characterizes Matsuyama. The Okaido shopping street is not just a destination; it is a reflection of the city’s spirit and a perfect starting point for exploring the hidden gems of Matsuyama. Whether you’re looking to shop, eat, or simply soak in the local atmosphere, Okaido has something for everyone, ensuring a memorable experience during your travels.

Popular Experiences near Matsuyama Okaido shopping street promotion union office

Popular Hotels near Matsuyama Okaido shopping street promotion union office

Select Currency