Selfridges London – Iconic Luxury Department Store on Oxford Street
Experience over a century of luxury, innovation, and culture at Selfridges, Oxford Street’s iconic department store and creative playground.
Selfridges, located at 400 Oxford Street, London, is a world-renowned luxury department store founded in 1909. Spanning over 50,000 square meters, it offers an unparalleled shopping experience with a vast range of fashion, beauty, homeware, technology, and gourmet dining across six floors. Known for its innovative events and historic significance, Selfridges combines heritage with contemporary retail in a vibrant, inclusive setting.
A brief summary to Selfridges
- 400 Oxford St, London, W1A 1AB, GB
- +442071606222
- Visit website
- Duration: 1 to 4 hours
- Luxury
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Indoor
- Mobile reception: 5 out of 5
- Monday 9 am-10 pm
- Tuesday 9 am-10 pm
- Wednesday 9 am-10 pm
- Thursday 9 am-10 pm
- Friday 9 am-10 pm
- Saturday 9 am-10 pm
- Sunday 11:30 am-6 pm
Local tips
- Visit the Wonder Room on the ground floor to explore exquisite fine jewelry and luxury watches.
- Take a break at one of the six floors of dining options, from casual cafes to elegant restaurants.
- Check out the seasonal window displays on Oxford Street, renowned for their artistic creativity.
- Explore the shoe gallery, featuring over 5,000 pairs from more than 100 international brands.
- Experience unique in-store events like theatrical performances and interactive exhibitions.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Food Options
- Seating Areas
- Information Boards
Getting There
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London Underground
Take the Central or Jubilee line to Bond Street station, a 3-minute walk from Selfridges. Trains run frequently from central London with fares ranging from £2.50 to £5.00 depending on the zone and ticket type.
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Bus
Several London bus routes stop near Oxford Street, including routes 7, 8, 10, and 73. Bus travel times vary from 15 to 30 minutes from central London. Use an Oyster card or contactless payment for fares around £1.65.
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Taxi or Ride-Hailing
Taxis and ride-hailing services like Uber provide direct access to Selfridges. Travel time from central London is approximately 10-20 minutes depending on traffic. Expect fares from £10 to £25.
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Walking
If staying nearby, walking to Selfridges is pleasant and accessible. From Marble Arch station, it takes about 6 minutes on flat, paved streets suitable for wheelchair users.
Selfridges location weather suitability
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Any Weather
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Rain / Wet Weather
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Clear Skies
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Mild Temperatures
Discover more about Selfridges
A Legacy of Innovation and Social Progress
Founded in 1909 by American entrepreneur Harry Gordon Selfridge, Selfridges revolutionized retail by transforming shopping into an engaging social and cultural experience. From its early support for women's rights, including backing the Suffragettes and offering women unchaperoned dining, to its ongoing commitment to inclusivity, Selfridges has been a pioneer in retail innovation. The building itself, designed by Daniel Burnham, is a Grade II listed landmark, embodying over a century of retail evolution on Oxford Street.Architectural Grandeur and Retail Space
Occupying an entire block on Oxford Street, Selfridges boasts approximately 50,000 square meters of retail space spread over six floors. It is the second largest department store in the UK, after Harrods, and features a blend of historic architecture and modern retail design. The store’s iconic window displays are a celebrated tradition, drawing crowds with creative and artistic installations that change seasonally.Diverse and Curated Shopping Experience
Selfridges offers an extensive range of products, from high-end fashion labels and emerging designers to home accessories, technology, and gourmet foods. The Wonder Room showcases fine jewelry, luxury watches, and smartwatches from renowned brands such as Rolex and Cartier. The shoe gallery spans over 3,200 square meters, presenting more than 5,000 pairs from over 100 brands. The store also includes a dedicated children’s floor with toys, clothing, and concierge services.Gastronomy and Leisure within the Store
Beyond shopping, Selfridges features six floors of dining options, ranging from casual cafes to sophisticated restaurants. Visitors can enjoy fresh pastries, fine wines, and diverse culinary experiences under one roof. The store also houses a Cowshed spa, offering wellness treatments, and unique attractions such as the world’s first fully enclosed indoor skate bowl, blending leisure with retail.Events, Culture, and Community Engagement
Selfridges regularly hosts bespoke in-store events and installations, including theatrical performances and interactive exhibitions like the Shakespeare reFashioned Theatre and The Body Studio. These initiatives reinforce its role as a cultural landmark and creative playground, inviting visitors to explore positive ideas and social themes alongside shopping.Location and Atmosphere
Situated between Marble Arch and Bond Street tube stations, Selfridges is at the heart of London’s premier shopping district. The store’s lively atmosphere, combined with its historic charm and contemporary flair, makes it a must-visit destination for locals and tourists alike. Its commitment to a welcoming, inclusive environment ensures an enjoyable experience for all visitors.Iconic landmarks you can’t miss
Ukrainian Catholic Cathedral
0.2 km
A historic London landmark blending Alfred Waterhouse’s architecture with vibrant Ukrainian Catholic tradition in the heart of Mayfair.
Former EMI House (Beatles album cover photo)
0.3 km
Where The Beatles' iconic Please Please Me album cover was photographed in 1963.
Roosevelt Memorial
0.3 km
A dignified tribute to Franklin D. Roosevelt in the historic heart of London’s Grosvenor Square, symbolizing enduring Anglo-American friendship.
38 Grosvenor Sq
0.4 km
Historic mid-19th-century Italianate residence in London’s prestigious Grosvenor Square, a symbol of aristocratic and diplomatic heritage.
Speakers' Corner
0.6 km
Historic Speakers' Corner in Hyde Park: London's iconic open-air forum for free speech and public debate since the 19th century.
Sherlock Holmes Statue
0.9 km
Discover the charm and intrigue of London at the Sherlock Holmes Statue, a fitting tribute to the legendary detective and a must-see tourist attraction.
The Photographers' Gallery
1.0 km
Explore the captivating world of photography at The Photographers' Gallery, London's premier destination for stunning exhibitions and engaging workshops.
Ziggy Stardust album cover
1.0 km
Step into the legendary London street where David Bowie’s Ziggy Stardust persona was born on an iconic 1972 album cover.
3 Savile Row
1.0 km
Historic Georgian townhouse in London, famed as The Beatles’ Apple Corps HQ and site of their legendary 1969 rooftop concert.
Spirit of Soho Mural
1.0 km
Discover the Spirit of Soho Mural, a captivating tribute to London's vibrant culture and artistic heritage in the heart of Soho.
Burlington House
1.1 km
A grand 17th-century mansion on Piccadilly, now home to the Royal Academy of Arts and Britain’s leading learned societies, blending Palladian elegance with centuries of art and science.
Statue of Achilles
1.1 km
Discover Apsley House, a stunning monument in London, showcasing the art and history of the Duke of Wellington in an exquisite setting.
221B Baker St
1.1 km
Explore the iconic 221B Baker Street, the legendary home of Sherlock Holmes, and immerse yourself in the world of detective fiction and Victorian charm.
The Old Police House
1.1 km
Historic police station and visitor hub nestled in the heart of Hyde Park, blending heritage with the tranquility of London’s iconic green space.
Golden Square
1.1 km
Discover the tranquility of Golden Square, a charming park in the heart of London, perfect for relaxation, picnics, and cultural experiences.
Unmissable attractions to see
Mercato Mayfair
0.1 km
Discover a vibrant, sustainable food hall set within the historic St. Mark's Church, blending global flavors with Gothic grandeur in Mayfair.
St Christopher's Place
0.2 km
A charming pedestrianised enclave of boutique shops and global dining, tucked just off Oxford Street in central London.
Grosvenor Sq
0.3 km
Grosvenor Square: London's historic garden square blending aristocratic heritage, American diplomacy, and modern urban renewal in Mayfair.
Disney Store
0.3 km
Step into a world of magic and adventure at London’s iconic Disney Store on Oxford Street, where beloved characters come to life across three enchanting floors.
The Wallace Collection
0.3 km
Discover timeless masterpieces and aristocratic elegance in the heart of London at the Wallace Collection, a free museum of art and history.
London Gifts
0.4 km
A lively London-themed gift shop on Oxford Street offering quick souvenirs with a vibrant but sometimes challenging shopping experience.
Moco Museum London
0.5 km
Immersive modern and contemporary art experience featuring iconic masters and digital innovations at London's vibrant Marble Arch.
Animals In War Memorial
0.5 km
Explore the Animals In War Memorial in London, a moving tribute honoring the bravery of animals in military service throughout history.
Montagu Square
0.5 km
A grand Georgian garden square in Marylebone, famous for its elegant architecture and as the former home of John Lennon, Ringo Starr and Jimi Hendrix.
Handel Hendrix House
0.5 km
Where Handel composed Messiah and Jimi Hendrix made his only London home – a unique double portrait of musical genius in Mayfair.
Frameless Immersive Art Experience
0.5 km
Step inside iconic artworks at Frameless, London’s immersive art experience where technology and creativity unite to mesmerize and inspire.
Fenwick
0.6 km
Fenwick Bond Street: A historic London department store blending timeless elegance with modern fashion, now closed but forever iconic.
Mount Street Gardens
0.6 km
A historic and tranquil garden oasis in Mayfair, blending Victorian charm with seasonal beauty and rich London heritage.
Grosvenor Chapel
0.6 km
Historic 18th-century Mayfair chapel blending Georgian elegance with Anglo-Catholic tradition and wartime American ties.
Catholic Church of the Immaculate Conception, Mayfair
0.6 km
Historic Jesuit Catholic church in Mayfair, London, renowned for its Gothic Revival architecture and vibrant spiritual community.
Essential places to dine
Apricity Restaurant
0.1 km
Sustainable fine dining in Mayfair blending seasonal British produce with innovative, low-waste culinary artistry.
Little Social
0.7 km
Stylish Mayfair bistro offering refined modern British small plates with an intimate atmosphere and excellent wine selection.
sketch
0.8 km
An iconic Mayfair venue blending avant-garde art, Michelin-starred dining, and whimsical design for an unforgettable London experience.
Portland
0.9 km
Michelin-starred modern European dining in Fitzrovia, blending seasonal British ingredients with refined, creative flavors in an intimate setting.
Starbucks Coffee
0.9 km
A vibrant Starbucks café in Carnaby offering expertly crafted coffee, fresh food, and a lively urban atmosphere in central London.
Kingly Court
1.0 km
Discover a world of flavors in London’s vibrant Kingly Court, where global cuisine meets Soho’s lively spirit.
Ormer Mayfair Restaurant
1.0 km
Michelin-starred modern British dining in an elegant 1930s-style Mayfair setting, offering inventive tasting menus and impeccable service.
NOPI
1.0 km
Experience vibrant Mediterranean and Middle Eastern flavors in Soho at NOPI, Ottolenghi’s innovative restaurant known for shareable, seasonal dishes.
HIDE
1.1 km
Discover refined Modern European cuisine with panoramic Green Park views at HIDE, a Michelin-starred gem blending innovation and elegance in Mayfair.
Bob Bob Ricard Soho
1.1 km
Experience glamorous British & French dining in Soho with iconic booths and a unique ‘Press for Champagne’ button at every table.
Social Eating House
1.1 km
Modern European dining in Soho with creative British flair, relaxed elegance, and an intimate chef’s counter experience.
Andrew Edmunds Restaurant
1.2 km
A romantic Soho townhouse serving refined Franco-Mediterranean dishes with an acclaimed wine list in an intimate, candlelit setting.
Blanchette
1.2 km
Cozy Soho French bistro serving modern small plates, charcuterie, and exquisite cheese and honey pairings in a Parisian-inspired setting.
Mele e Pere
1.2 km
Discover authentic Italian flavors and a rich vermouth selection in the cozy, candlelit basement of Soho’s Mele e Pere.
Quaglino's
1.2 km
Glamorous basement brasserie with live music, cocktails, and theatrical dining in St. James's.
Markets, malls and hidden boutiques
LONGCHAMP
0.7 km
Discover French luxury and craftsmanship at Longchamp’s elegant Bond Street boutique in London’s exclusive Mayfair district.
Beyond Retro Soho
0.8 km
Dive into Soho's ultimate vintage vault: two floors of era-spanning fashion, weekly drops, and pop-up vibes for the preloved obsessed.
Canvas Collection
1.0 km
Discover handmade ceramics, jewelry, and accessories in Carnaby's artistic gift haven—unique treasures from London's creative makers.
Shepherd Market
1.0 km
A Georgian village hidden in Mayfair's heart, where independent shops, art galleries and historic pubs preserve timeless London charm.
Carnaby St
1.0 km
London's iconic fashion hub where 1960s counterculture meets contemporary style across 14 vibrant streets.
Charbonnel et Walker
1.0 km
Britain’s first luxury chocolatier since 1875, nestled in Mayfair’s Royal Arcade – where tradition, truffles and royal patronage meet in every exquisite box.
Kingly Ct
1.0 km
A vibrant three-storey courtyard in Soho offering eclectic global dining and unique shops in a lively, relaxed atmosphere.
28 The Royal Arcade
1.0 km
Step into London's oldest Victorian shopping arcade, where historic charm meets luxury boutiques in the heart of Mayfair.
House of secrets
1.1 km
Step into House of Secrets on Oxford Street and discover a magical world of Harry Potter collectibles and enchanting souvenirs in the heart of London.
Cool Britannia Oxford Street
1.1 km
Discover authentic British souvenirs and capture timeless memories in the heart of London at Cool Britannia Oxford Street.
London Beatles Store
1.1 km
A vibrant Beatles memorabilia haven on Baker Street celebrating the timeless legacy of the Fab Four.
Burlington Arcade
1.1 km
Discover a luxurious shopping experience at Burlington Arcade, where timeless elegance meets exquisite craftsmanship in the heart of London.
Berwick St
1.2 km
London's legendary market where 18th-century tradition meets contemporary street food culture and vinyl heritage.
Hard Rock London Rock Shop
1.2 km
Discover exclusive rock ’n’ roll merchandise and iconic memorabilia at London’s legendary Hard Rock Rock Shop on Old Park Lane.
Reckless Records
1.2 km
Discover music history and rare vinyl in the heart of Soho at Reckless Records, London’s iconic independent record shop.
Essential bars & hidden hideouts
The Churchill Bar & Terrace
0.3 km
Sophisticated cocktail bar and terrace in central London, blending classic British charm with modern elegance and a vibrant social scene.
Purl London
0.5 km
Discover Purl London, a speakeasy-style cocktail bar in Marylebone offering expertly crafted drinks in a cozy vintage setting.
The Argyll Arms
0.8 km
Step into The Argyll Arms, a Victorian-era pub gem in Soho blending historic charm, real ales, and hearty British fare near Oxford Circus.
Cahoots London
1.0 km
Step into a 1940s London underground tube station and enjoy creative cocktails in a vibrant, theatrical vintage setting.
Disrepute - Soho
1.0 km
Descend into Soho's glamorous underworld at Disrepute, where 1960s scandal meets masterful cocktails in velvet-clad vaults—Soho's seductive late-night escape.
Below
1.1 km
Discover Below at HIDE, a hidden Mayfair cocktail bar offering expertly crafted seasonal drinks and rare spirits beneath a Michelin-starred restaurant.
NQ64 Soho
1.1 km
Dive into a neon-lit world of retro arcade games and themed cocktails in the heart of Soho’s vibrant nightlife scene.
Punch Room
1.2 km
An exclusive Fitzrovia cocktail bar where historic punch traditions meet innovative craft mixology in a cozy, club-like setting.
The Cocktail Club - Cocktail Bar in Fitzrovia
1.2 km
A vibrant, punk-inspired basement bar in Fitzrovia serving inventive cocktails and lively nights with flair and fun.
Basement Sate
1.2 km
Discover Soho’s chic basement bar where decadent desserts meet expertly crafted cocktails in an intimate, stylish setting.
The Victoria, Paddington
1.3 km
Step into The Victoria, Paddington, a historic Victorian pub blending timeless charm, rich heritage, and refined British dining in a warm, inviting setting.
Duke of Argyll
1.3 km
Step into the Duke of Argyll for authentic Victorian pub charm, affordable ales, and a warm Soho atmosphere in central London.
The Thin White Duke
1.3 km
Discover Soho’s intimate cocktail bar inspired by David Bowie, blending bespoke drinks, award-winning dim sum, and creative recording studios.
The Red Lion, Mayfair
1.3 km
Historic Victorian pub in Mayfair famed for its political heritage and classic London charm, steps from Downing Street.
The Nellie Dean
1.3 km
A classic Soho pub blending traditional charm with lively local spirit and renowned for hearty pies and well-kept ales.
For the vibe & atmosphere seeker
- Lively
- Unique
- Fun-filled
- Boutique
- Scenic
For the design and aesthetic lover
- Modern Designs
- Colorful Aesthetics
For the architecture buff
- Historic
- Landmarks
- Art & Design
For the view chaser and sunset hunter
- Iconic Views
- Sunset Spots
For the social media creator & influencer
- Instagrammable
- Photo Spots
- Aesthetic Corners
For the eco-conscious traveler
- Public-Transport Accessible
For the kind of experience you’re after
- Cultural Heritage
- Photowalk
- Weekend Getaway
- Festival / Event Nearby
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- LGBT Friendly
- Senior Friendly
- Child Friendly
- Teen Friendly
- Wheelchair Access
- Pet Friendly
- Solo Friendly
- Couple Friendly
- Solo Female Friendly
- Vegetarian Friendly
- Vegan Friendly
