Great River Road, Wisconsin Travel Guide

Discover the scenic beauty and rich history of the Great River Road in Wisconsin, a 250-mile journey along the Mississippi River filled with charming towns and outdoor adventures.

Home
Travel Guides
Great River Road

The Great River Road in Wisconsin offers one of the most picturesque drives in the United States. Stretching along the Mississippi River, this scenic byway covers 250 miles of breathtaking landscapes, charming river towns, and historic sites. Whether you are driving, biking, or hiking, the Great River Road provides an amazing way to experience the natural beauty and cultural richness of the region. Along the route, you will find a variety of attractions to explore. Stop by the Great River Road Visitor and Learning Center in Prescott to start your journey. This center offers informative exhibits about the river’s history and ecology. As you travel further, make sure to visit the many state parks, such as Perrot State Park and Nelson Dewey State Park, which offer excellent opportunities for hiking, picnicking, and wildlife viewing. The small towns along the Great River Road are full of character and history. Towns like La Crosse, Pepin, and Prairie du Chien offer a glimpse into the region’s past with their historic buildings, museums, and local festivals. You can also enjoy local cuisine at the many restaurants and cafes that serve dishes made from locally sourced ingredients. Don’t miss the opportunity to sample fresh fish from the Mississippi River and Wisconsin’s famous cheese. For those interested in outdoor activities, the Great River Road is a haven. You can go fishing, boating, or bird watching along the river. The region is known for its diverse birdlife, making it a popular spot for bird enthusiasts. Additionally, the road is dotted with scenic overlooks that provide stunning views of the Mississippi River and the surrounding bluffs. Whether you are looking for adventure, relaxation, or a bit of both, the Great River Road in Wisconsin is a destination that offers something for everyone. Its combination of natural beauty, rich history, and welcoming communities make it a memorable place to visit.

From Eve

Know before you go

Hi, I'm Eve. Here are a few practical things to know before exploring Great River Road.

Visit during the fall to see the stunning autumn foliage along the route.
Check local event calendars for town festivals and farmers markets.
Pack binoculars for bird watching at state parks and along the river.
Bring a picnic to enjoy at one of the many scenic overlooks.
Stop by the Great River Road Visitor and Learning Center in Prescott for helpful information and recommendations.

Top City Travel Guides in Great River Road

The cities of Great River Road, and the easiest places to base yourself.

Eau Claire

La Crosse

Destinations in Great River Road

Resorts, valleys and scenic spots worth a trip of their own.

Great River Road

Explore Great River Road: Things to Do, Places to Eat, Hotels & More

Handpicked recommendations for top attractions, local dining, accommodations, and more

Top Attractions & Sightseeing in Great River Road

Top-rated picks

Best Attractions

Browse the full guide

All Attractions

Willow River State Park

Explore the stunning landscapes and outdoor adventures at Willow River State Park, a premier state park in Wisconsin perfect for nature lovers.

4.7

Riverside Park

Explore the scenic beauty of Riverside Park in La Crosse, Wisconsin, where nature meets recreation along the majestic Mississippi River.

4.7

Grandad Bluff Park

Discover the stunning vistas of Grandad Bluff Park, a top tourist attraction in La Crosse, Wisconsin, offering breathtaking views of the Mississippi River Valley.

4.8

Wilke Glen and Cascade Falls

Experience the serene beauty of Wilke Glen and Cascade Falls, a breathtaking natural park in Osceola, Wisconsin, perfect for outdoor enthusiasts and nature lovers.

4.7

Best landmarks in Great River Road

Top-rated picks

Best Landmarks

Browse the full guide

All Landmarks

Crystal Cave

Unearth the beauty of Crystal Cave in Spring Valley, Wisconsin, a stunning natural wonder showcasing captivating underground formations and rich geological history.

4.7

Old World Wisconsin

Discover the rich cultural heritage of Wisconsin at Old World Wisconsin, a living history museum showcasing the daily life of 19th-century settlers.

4.7

Taliesin Preservation: Frank Lloyd Wright Visitor Center

Explore the architectural brilliance and serene landscapes of Taliesin Preservation, home to Frank Lloyd Wright's visionary designs in Wisconsin.

4.7

Dickeyville Grotto & Shrines

Explore the Dickeyville Grotto & Shrines, a stunning blend of art and faith in Wisconsin, where intricate mosaics create a tranquil spiritual retreat.

4.7

Best restaurants in Great River Road

Top-rated picks

Best Restaurants

Browse the full guide

All Restaurants

River Walk Pub

Experience riverside dining at River Walk Pub in Wisconsin Dells – where great food meets stunning views.

4.2

River's Bend

Experience exceptional steak dining at River's Bend in Green Bay - where culinary artistry meets stunning riverside views.

4.5

Muddy Waters Bar & Grill

Experience exquisite dining at Muddy Waters Bar & Grill with breathtaking views of two iconic rivers in Prescott, Wisconsin.

4.5

Great River Roadhouse

Discover great flavors at Great River Roadhouse—your go-to pizza destination on Wisconsin's scenic route.

4.6

Best bars in Great River Road

Top-rated picks

Best Bars

Browse the full guide

All Bars

River's Edge Pub & Grub

Discover River's Edge Pub & Grub in Wisconsin Dells for delicious comfort food, local craft beers, and stunning river views.

4.4

Muddy Waters Bar & Grill

Enjoy breathtaking river views and delicious American cuisine at Muddy Waters Bar & Grill, a Prescott gem for food lovers and tourists alike.

4.5

Great River Roadhouse

Discover the delicious flavors of Great River Roadhouse, where every pizza is a masterpiece and the views are just as tasty.

4.6

Harbor Bar, Restaurant, Marina

Experience the best of American cuisine at Harbor Bar, Restaurant, and Marina, where stunning river views meet delectable dining.

4.2

Best nightclubs in Great River Road

Top-rated picks

Best Nightclubs

Browse the full guide

All Nightclubs

The Reef

Discover the vibrant nightlife at The Reef in Lake Delton, featuring live music, dance, and an exciting bar atmosphere for unforgettable evenings.

4.0

FIVE Nightclub

Dive into the energetic atmosphere at FIVE Nightclub, Madison's premier gay nightclub where unforgettable nights and inclusive vibes await.

4.2

Mud Creek Saloon

Discover the lively Mud Creek Saloon in Eagle River, a destination for live music, great drinks, and unforgettable moments in Wisconsin.

4.6

Flame Nightclub

Experience the vibrant nightlife at Flame Nightclub, a welcoming gay bar and nightclub in Superior, WI, with lively events and great drinks.

4.4

Best shops in Great River Road

Top-rated picks

Best Shops

Browse the full guide

All Shops

Fleet Farm

Explore Fleet Farm in Eau Claire, WI for a unique shopping experience offering everything from farm equipment to sporting goods.

4.3

Walmart

Discover Walmart in Hudson, Wisconsin, a convenient department store for all your shopping needs, from groceries to home goods, all under one roof.

3.7

Scheels

Explore Eau Claire's Scheels for top-notch sporting goods, apparel, and a family-friendly experience that celebrates the outdoors.

4.6

Flying J Travel Center

Discover the convenience of Flying J Travel Center in Roberts, Wisconsin—fueling your adventures with quality service and essential amenities.

4.0

Explore Great River Road on the Map

A handpicked selection of must-see spots in Great River Road, mapped for you.

Great River Road Essentials

The Great River Road in Wisconsin can be accessed from multiple entry points along the Mississippi River. The nearest major airports are Minneapolis-Saint Paul International Airport (MSP) to the north and Chicago O'Hare International Airport (ORD) to the southeast. From either airport, you can rent a car and drive to the Great River Road. Public transportation options like buses and trains are also available, but renting a car offers the most flexibility for exploring the route.
While traveling along the Great River Road, a car is the most convenient mode of transportation. There are several car rental agencies at the major airports and in larger cities like La Crosse and Prairie du Chien. Bicycling is another popular way to explore the area, with many scenic bike trails available. Public transportation is limited, but local taxis and rideshare services like Uber and Lyft are available in some towns.
The official currency is the United States Dollar (USD). Credit and debit cards are widely accepted in most establishments along the Great River Road. However, it is advisable to carry some cash for smaller businesses, local markets, and rural areas where card payments might not be accepted. ATMs are available in larger towns and cities along the route.
The Great River Road in Wisconsin is generally a safe destination for tourists. However, as with any travel destination, it is important to take standard safety precautions. Avoid isolated areas after dark and keep your belongings secure. Some towns along the route may have higher crime rates, so it's best to stay vigilant and informed about the areas you plan to visit. Always lock your car and avoid leaving valuables in plain sight.
In case of emergency, dial 911 for immediate assistance. Local police stations, medical facilities, and hospitals are available in larger towns along the Great River Road. It is recommended to have travel insurance that covers medical emergencies. Pharmacies are available in most towns for minor health issues, and many larger towns have urgent care centers.
Fashion: Do dress comfortably and in layers, as the weather can change rapidly. Avoid overly casual clothing when dining in nicer restaurants. Religion: Do respect local religious customs if visiting churches or religious sites. Public Transport: Do be polite and respectful to drivers and other passengers. Don't expect extensive public transport options. Greetings: Do greet people with a smile and a simple 'hello.' Midwesterners are known for their friendliness. Eating & Drinking: Do try local specialties like cheese curds and freshwater fish. Don't forget to tip your servers, typically 15-20% of the bill.
To experience the Great River Road like a local, make sure to visit the small towns along the route and engage with residents. Attend local festivals and fairs, such as the Great River Folk Fest in La Crosse or the Prairie Villa Rendezvous in Prairie du Chien. Enjoy outdoor activities like hiking, fishing, and birdwatching at the numerous state parks and wildlife refuges. Don't miss the chance to take a riverboat cruise to see the Mississippi River up close.

When is the best time to visit Great River Road?

With Eve

Useful Local Phrases for Great River Road

You don't need to speak the language perfectly. Even learning a few simple words can make conversations warmer—and locals usually appreciate the effort.

— Eve

6 phrase groups English + pronunciation

Here are the phrases I use most often in Great River Road. Try a few—you'll be surprised how far they go! 😊
❤️

- HelloHi
  [Hai]
- GoodbyeSee ya
  [See yah]
- YesYep
  [Yep]
- NoNah
  [Nah]
- Please/You're welcomePlease/You bet
  [Pleez/You bet]
- Thank youThanks
  [Thangs]
- Excuse me/SorryExcuse me/Sorry
  [Excuse me/Sorry]
- How are you?How's it going?
  [How's it goin'?]
- Fine. And you?Good. And you?
  [Good. An' you?]
- Do you speak English?You speak English?
  [Yoo speek English?]
- I don't understandI don't get it
  [I don't get it]
- I'd like to see the menu, pleaseCan I see the menu, please?
  [Can I see the men-yoo, pleez?]
- I don't eat meatI don't eat meat
  [I don't eat meat]
- Cheers!Cheers!
  [Cheers!]
- I would like to pay, pleaseI'd like to settle up, please
  [I'd like to settl' up, pleez]
- Help!Help!
  [Help!]
- Go away!Leave me alone!
  [Leave me alone!]
- Call the Police!Call the cops!
  [Call the cops!]
- Call a doctor!Get a doctor!
  [Get a doctor!]
- I'm lostI'm lost
  [I'm lost]
- I'm illI'm not feeling well
  [I'm not feelin' well]
- I'd like to buy...I want to buy...
  [I want to buy...]
- I'm just lookingJust browsing
  [Just browsin']
- How much is it?What's the price?
  [What's the price?]
- That's too expensiveThat's too pricey
  [That's too pricy]
- Can you lower the price?Can you drop the price?
  [Can you drop the price?]
- What time is it?What's the time?
  [What's the time?]
- It's one o'clockIt's one
  [It's one]
- Half past (10)Half past ten
  [Half past ten]
- MorningMorning
  [Mornin']
- AfternoonAfternoon
  [Afternoon]
- EveningEvening
  [Evening]
- YesterdayYesterday
  [Yesterday]
- TodayToday
  [Today]
- TomorrowTomorrow
  [Tomorrow]
- 1One
  [One]
- 2Two
  [Two]
- 3Three
  [Three]
- 4Four
  [Four]
- 5Five
  [Five]
- 6Six
  [Six]
- 7Seven
  [Seven]
- 8Eight
  [Eight]
- 9Nine
  [Nine]
- 10Ten
  [Ten]
- Where's a/the...?Where's a...?
  [Where's a...?]
- What's the address?What's the address?
  [What's the address?]
- Can you show me (on the map)?Can you point it out on the map?
  [Can you point it out on the map?]
- When's the next (bus)?When's the next bus?
  [When's the next bus?]
- A ticket (to ....)A ticket to ...
  [A ticket to ...]

History of Great River Road

Before European settlers arrived, the Great River Road region in Wisconsin was home to various Native American tribes, including the Dakota, Ojibwe, and Ho-Chunk. These tribes utilized the Mississippi River for transportation, trade, and sustenance. Mounds and other archaeological sites along the road highlight the area's rich indigenous history.
In the 17th century, French explorers such as Jacques Marquette and Louis Jolliet traveled along the Mississippi River, marking the beginning of European interest in the region. The river became a vital route for the fur trade, bringing French trappers and traders into contact with Native American tribes, establishing trade networks and cultural exchanges.
Fort Crawford, located in Prairie du Chien, played a significant role in the early 19th century. It was a key military outpost during the Black Hawk War of 1832, which saw conflicts between the United States and Native American tribes. The fort also served as a site for important treaty negotiations and medical advancements under Dr. William Beaumont.
The 19th century saw the rise of steamboat travel along the Mississippi River. Towns along the Great River Road, such as La Crosse and Trempealeau, became bustling river ports. Steamboats were crucial for transporting goods and passengers, contributing to the economic growth and development of the region.
The Great River Road in Wisconsin saw waves of European immigrants, particularly from Germany and Scandinavia, during the 19th and early 20th centuries. These settlers brought their agricultural practices, building techniques, and cultural traditions, which significantly shaped the towns and rural landscapes along the route.
During the Prohibition era (1920-1933), the Mississippi River became a conduit for illegal alcohol smuggling. Bootleggers, often referred to as 'River Rats,' used the river to transport liquor from Canada and other sources into the United States. The Great River Road region saw its share of secret distilleries and speakeasies.
In the latter half of the 20th century, efforts to preserve the natural beauty and historical significance of the Great River Road led to its designation as a National Scenic Byway. Conservation initiatives helped protect the area's wildlife, wetlands, and scenic vistas, ensuring that future generations could enjoy and learn from this unique corridor.