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9th of July Square: The Heart of Purmamarca

Experience the vibrant heart of Purmamarca at 9th of July Square: culture, crafts, and stunning views of the iconic Hill of Seven Colors.

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Plaza 9 de Julio, or 9th of July Square, is the vibrant center of Purmamarca, Argentina, nestled in the Jujuy Province. Surrounded by colonial-style buildings and the dramatic backdrop of the Seven Colors Hill, the square is a hub of local culture and artisan crafts. It's a must-see for any visitor seeking to experience the authentic atmosphere of this Andean village.

A brief summary to 9th of July Square

Local tips

  • Visit the square in the morning to see the Hill of Seven Colors illuminated by the rising sun for the best photo opportunities.
  • Explore the artisan market for unique, locally made crafts and souvenirs.
  • Try traditional Andean cuisine at one of the restaurants surrounding the square.
  • Visit the Cabildo Centro Cultural de Purmamarca to learn about the town's history and culture.
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Getting There

  • Walking

    From most points in Purmamarca, the 9th of July Square is easily accessible on foot. As the town is small, simply follow the cobblestone streets towards the center, keeping an eye out for the church. The square is located in the heart of the village and is easily identifiable.

  • Public Transport

    If arriving by bus from another town in the Quebrada de Humahuaca, such as Tilcara or Humahuaca, the bus will likely drop you off near the center of Purmamarca. From there, the 9th of July Square is a short walk. Buses from Salta arrive at Purmamarca Acceso, a short walk to the square. Bus fares from Humahuaca to Purmamarca range from €4.

  • Taxi

    Taxis are available in nearby towns like San Salvador de Jujuy. A taxi or shared taxi from Jujuy to Purmamarca will drop you off near the town center, from where you can easily walk to the square. A shared taxi from Jujuy to Purmamarca costs around $600 (approx. €6). Within Purmamarca, taxis can be used to reach the square from accommodations located further from the center. Confirm the fare before starting your trip.

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Discover more about 9th of July Square

The 9th of July Square in Purmamarca is more than just a central plaza; it's the beating heart of this charming Andean village. Life in Purmamarca revolves around this square, where locals and tourists mingle amidst the backdrop of stunning natural beauty and historical architecture. The square is framed by colonial-style buildings with whitewashed walls, reflecting the town's Spanish heritage. These structures house various public services, restaurants, souvenir shops, and cafes, contributing to the lively atmosphere. The square is also home to the Cabildo Centro Cultural de Purmamarca, the smallest town hall still existing in Argentina, showcasing unique arches and white adobe walls. One of the main draws of the 9th of July Square is the daily artisan market. Here, you can find a wide array of locally made crafts, including hand-woven textiles, souvenirs, and other traditional items. It's the perfect place to immerse yourself in the local culture and find a unique keepsake to remember your visit. The square provides impressive views of the Cerro de los Siete Colores (Hill of Seven Colors), a geological wonder that dominates the landscape. The multicolored rock formations create a breathtaking backdrop, especially in the morning when the sun illuminates the hill from the east. Declared a National Historic Monument in July 1941, the Santa Rosa de Lima Church, dating back to the 17th century, is another notable landmark near the square. Its historical significance and stunning Andean scenery make it a worthwhile visit. The 9th of July Square offers a sensory experience that captures the essence of Purmamarca. From the vibrant colors of the artisan market to the stunning views of the surrounding landscape, this central plaza is a must-see destination for anyone visiting the region.

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