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Union Square: San Francisco's Vibrant Heart

Experience the heart of San Francisco at Union Square: a vibrant hub for luxury shopping, cultural events, and iconic landmarks, offering something for every traveler.

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Union Square, a 2.6-acre plaza in the heart of San Francisco, is a dynamic hub for shopping, dining, theater, and cultural events. Named for pro-Union rallies held before the Civil War, it has evolved into a premier destination, surrounded by luxury retailers like Macy's, Saks Fifth Avenue, and Neiman Marcus. The square itself is a welcoming green space, anchored by the Dewey Monument, and hosts year-round activities, including a popular holiday ice rink and the vibrant 'Union Square in Bloom' floral displays. Its central location and excellent public transport links make it easily accessible and a must-visit for any San Francisco traveler. Union Square is more than just a shopping destination; it's a place to soak in the city's unique atmosphere.

A brief summary to Union Square

  • Monday 12 am-12 am
  • Tuesday 12 am-12 am
  • Wednesday 12 am-12 am
  • Thursday 12 am-12 am
  • Friday 12 am-12 am
  • Saturday 12 am-12 am
  • Sunday 12 am-12 am

Local tips

  • Visit during the holiday season to experience the magical ice-skating rink and the dazzling Christmas tree.
  • Take a ride on the iconic cable cars from the Powell Street Cable Car Turnaround for a scenic tour of the city.
  • Explore Maiden Lane, a charming pedestrian-only alley off Union Square, for unique boutiques and a European vibe.
  • Check out the 'Hearts in San Francisco' sculptures scattered around the square, each uniquely designed by local artists.
  • Attend a performance at one of the nearby theaters, such as the Curran or Marines Memorial Theatre, for a dose of culture.
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Getting There

  • Public Transport

    Union Square is a major transportation hub, easily accessible by BART (Bay Area Rapid Transit) and Muni. From anywhere in the city, take BART to the Powell Street Station. Follow the signs for the Union Square exits (Ellis Street, Stockton Street, or O'Farrell Street). Muni Metro lines also stop at Powell Street Station. Several Muni bus lines serve the area. A single ride on Muni costs $3.00, while a BART ride from a nearby station like Civic Center/UN Plaza costs $1.95-$2.10. Clipper cards are accepted on both Muni and BART.

  • Cable Car

    For a scenic approach, take the Powell-Hyde or Powell-Mason cable car lines to the Powell Street Cable Car Turnaround, located right by Union Square. A single ride on the cable car costs $8.00.

  • Taxi/Ride-Share

    Taxis and ride-sharing services (Uber/Lyft) are readily available throughout San Francisco. A short ride from Fisherman's Wharf or the Financial District to Union Square will typically cost between $15-$25, depending on traffic.

  • Driving

    Driving to Union Square is possible, but parking can be challenging and expensive. Several parking garages are located in the area, including the Union Square Garage (333 Post St) and the Mason O'Farrell Garage (325 Mason St). Hourly rates range from $1 to $9, and daily maximums can be between $34 and $50. Street parking is limited and metered.

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Discover more about Union Square

Union Square, a vibrant and historic plaza in the heart of San Francisco, serves as a dynamic center for shopping, entertainment, and cultural events. Bounded by Geary, Powell, Post, and Stockton Streets, this 2.6-acre (1.1-hectare) square is more than just a geographical location; it's a symbol of San Francisco's resilience, innovation, and ever-evolving spirit. Originally, the area was a large sand dune, but in 1850, it was designated as a public park by Colonel John Geary, San Francisco's first American mayor. The name 'Union Square' originates from the pro-Union rallies and demonstrations that took place here before and during the American Civil War. This historical significance earned it the designation as a California Historical Landmark. Over the years, Union Square has undergone numerous transformations. Following the devastating 1906 earthquake, it emerged as San Francisco's premier shopping district. In the 1930s, it became home to the world's first underground parking structure, a testament to the city's forward-thinking approach. A major renovation in the late 20th century, following an international design competition, revitalized the square, adding a terraced performance stage, lawn seating, a café pavilion, and striking light sculptures. Today, Union Square is renowned as a retail mecca, boasting a high concentration of luxury boutiques, department stores, and specialty shops. Flagship stores like Macy's, Saks Fifth Avenue, Neiman Marcus, Louis Vuitton, Gucci, and Apple line the surrounding streets, attracting shoppers from around the globe. Beyond retail, Union Square is a cultural hub, home to numerous art galleries, theaters, and restaurants. The Curran Theatre, built in 1922, is known for hosting new productions before they hit Broadway. The Marines Memorial Theatre is an intimate jewel-box theater built in 1926. The square itself hosts a variety of events throughout the year, including outdoor concerts, dance performances, art exhibitions, and seasonal celebrations. The Dewey Monument, a towering 97-foot (30-meter) granite column, stands at the center of Union Square, commemorating Admiral George Dewey's victory at the Battle of Manila Bay during the Spanish-American War. Atop the monument is a bronze statue of Nike, the ancient Greek goddess of victory, symbolizing the city's enduring spirit. Another distinctive feature of the square is the 'Hearts in San Francisco' public art project. These heart-shaped sculptures, decorated by local artists, dot the area, raising funds for the San Francisco General Hospital Foundation while adding an artistic touch to the urban landscape. During the holiday season, Union Square transforms into a winter wonderland, complete with an ice-skating rink and a towering Christmas tree. The Union Square Holiday Ice Rink is a festive favorite for both locals and visitors. The square is also a main meeting point for locals and visitors alike, and a good way of getting your bearings is to take a free walking tour of the city, which leaves from this point. Union Square is easily accessible via public transportation, with the Powell BART Station, Muni lines, and cable car lines converging at the square. The Central Subway connects the T-line to Chinatown through the SoMa neighborhood and the Union Square shopping district, and is the newest expansion to San Francisco's Muni system. The Union Square station is connected to the Powell Street underground station, which makes transfers easy and accessible. The area is also known for its accessible shopping corridors and wheelchair-friendly facilities. Union Square's history, central location, diverse offerings, and vibrant atmosphere make it a must-visit destination for anyone traveling to San Francisco. Whether you're seeking high-end shopping, cultural experiences, or simply a place to soak in the city's unique energy, Union Square has something to offer everyone. Union Square in Bloom is coming soon, ready to transform the heart of San Francisco into a vibrant celebration of flowers. This annual event will bring the city to life with stunning floral displays adorning hotels, restaurants, bars, and shops across Union Square. Union Square in Bloom celebrates the season's beauty and honors the area's rich floral legacy. This year's campaign will feature a plethora of events and activities that will keep visitors and locals entertained throughout the Bloom season. Save the dates for the following: Saturday, March 22: Bloom Kick-off at Tulip Day. Sunday, May 11: Mother's Day Fashion Show. Nintendo announces its second U.S. store set to open in San Francisco's Union Square in 2025. Nintendo of America has revealed plans to establish an official store in San Francisco's Union Square, aiming to become a major destination for fans by 2025. Named 'Nintendo SAN FRANCISCO', this store will be the company's second in the U.S., offering an immersive experience into Nintendo's universe of games and characters.

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