Background

Tenna og Jens Kristian I/S (BUSTEDWOMAN), Silkeborg

Family-run multibrand womenswear house in central Silkeborg, combining 400 m² of contemporary fashion, personal styling and Scandinavian labels on lively Vestergade.

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Tenna og Jens Kristian I/S runs the fashion house known locally as BUSTEDWOMAN, a 400 m² multibrand women’s clothing store on Vestergade in central Silkeborg. Housed in a long-standing family business dating back to the early 1970s, the shop focuses on contemporary Scandinavian and international labels, personal styling advice and a boutique-like atmosphere. It is a convenient stop for curated womenswear, from everyday pieces to occasion outfits, in the heart of the pedestrian shopping streets.

A brief summary to Tenna Og Jens Kristian I/S

  • Vestergade 7, Silkeborg, 8600, DK
  • Duration: 0.5 to 2 hours
  • Mid ranged
  • Environment icon Indoor
  • Mobile reception: 5 out of 5
  • Monday 10 am-5:30 pm
  • Tuesday 10 am-5:30 pm
  • Wednesday 10 am-5:30 pm
  • Thursday 10 am-5:30 pm
  • Friday 10 am-5:30 pm
  • Saturday 10 am-3 pm

Local tips

  • Visit early in the day on weekdays if you want more space in the fitting rooms and longer, unhurried styling advice from the team.
  • Use the store’s wide range of brands to build full outfits; bring a key item from your wardrobe to match new pieces more easily.
  • Check the change of seasons, especially early spring and early autumn, when many Scandinavian labels deliver fresh collections.
  • Keep an eye on in-store mannequins; they often showcase how to layer Scandinavian pieces for Denmark’s variable weather.
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A long-standing fashion name in Silkeborg

Behind the somewhat formal name Tenna og Jens Kristian I/S stands one of Silkeborg’s best-known fashion addresses, the multibrand women’s store often branded as BUSTEDWOMAN. The business traces its roots in Silkeborg back to 1972, when the Busted family opened a clothing shop on Vestergade and began building a reputation for dressing local women with a mix of style and quality. In 2011 a new generation, Tenna and Jens Kristian Busted, took over and continued the family line, updating the concept while keeping the same central address. Today, the company is registered as a textile and clothing retailer but operates very much as a fashion house, combining a substantial physical shop with a strong online presence. The storefront on Vestergade 7 anchors it firmly in the city’s compact centre, surrounded by other independent shops and cafés, making it easy to combine a visit here with a broader wander through Silkeborg’s main streets.

A 400 m² universe of womenswear

Step inside and the first impression is the size: roughly 400 m² spread across rails, tables and styled mannequins, larger than many typical high-street boutiques. Within this space the focus is firmly on women’s fashion, bringing together more than 30 Danish and international brands. Labels span Scandinavian names and contemporary European designers, curated so that pieces from different collections can be mixed into coherent outfits. The store ranges from relaxed daywear and denim to sharply cut blazers, dresses suited to work or events, knitwear for Danish winters and seasonal statement pieces. Accessories such as bags, belts or jewellery are often used to complete looks on display, encouraging you to see combinations rather than isolated items. Sizes and cuts tend to follow modern Scandinavian silhouettes, but staff usually help to adapt pieces to different body shapes and personal styles.

Personal styling and boutique atmosphere

Although the floor area is large, the mood leans more towards an intimate boutique than an anonymous department store. Racks are generally spaced to allow you to browse without feeling crowded, and displays are arranged in colour stories or themes to make it easier to navigate. Changing rooms are central to the experience, and trying on several outfits with guidance is very much part of a typical visit. Staff place strong emphasis on personal advice, whether you are updating a seasonal wardrobe, looking for travel-friendly pieces or choosing a single outfit for a special occasion. The team is used to working across age groups, from younger women drawn to trend-led collections to long-standing clients who return for reliable cuts and quality fabrics. Conversation often centres on how a garment will work in everyday life, how it can be styled multiple ways and how it fits into an existing wardrobe.

From local shop to modern fashion platform

Under Tenna and Jens Kristian’s leadership the business has evolved from a traditional high-street shop into a multichannel fashion platform. Alongside the Silkeborg store, the company handles orders for a dedicated womenswear webshop and engages in live shopping formats, where collections are presented on video and purchased remotely. These activities are managed from the same Vestergade base, reinforcing the store’s role as both a showroom and operational hub. For visitors, this means many of the pieces you might have seen online can be found and tried in person here, often with a broader size run or styling suggestions that are easier to appreciate physically. It also means stock turns over regularly as new drops arrive, especially at the start of spring and autumn seasons when Scandinavian fashion calendars change.

Planning your visit on Vestergade

The shop follows straightforward opening hours, trading Monday to Friday during the day and into the late afternoon, with a shorter day on Saturday. It remains closed on Sundays, in line with many independent shops in smaller Danish city centres. These hours make it a natural stop during a daytime stroll or combined with lunch or coffee nearby. Located on Vestergade, the store sits within Silkeborg’s walkable core, so it is easy to fold into a broader day of exploring the town’s lakeside setting, cultural venues and other boutiques. Mobile reception in this central area is generally strong, making it simple to browse the brand’s digital channels while in store if you want to compare colours or sizes. Expect to spend anywhere from a quick targeted visit to a longer styling session, depending on whether you are browsing or shopping with a specific goal.

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