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Friis Shoppingcenter

Modern Aalborg shopping hub blending retail, dining, and urban culture in Denmark's vibrant city centre.

3.8

Friis Shoppingcenter is a modern 16,400 m² shopping destination in central Aalborg, featuring over 30 international and Danish brands, a three-floor Magasin department store, diverse dining options, and 850 parking spaces with the first hour free. Opened in 2010 and extensively refurbished in 2018, it serves as a vibrant hub connecting Aalborg's pedestrian streets, waterfront, and cultural venues.

A brief summary to Friis Shopping Center

  • Nytorv 27, Aalborg, Aalborg Centrum, 9000, DK
  • +4526866640
  • Visit website
  • Duration: 1.5 to 4 hours
  • Mid ranged
  • Environment icon Mixed
  • Mobile reception: 5 out of 5
  • Monday 10 am-7 pm
  • Tuesday 10 am-7 pm
  • Wednesday 10 am-7 pm
  • Thursday 10 am-7 pm
  • Friday 10 am-7 pm
  • Saturday 10 am-5 pm
  • Sunday 10 am-5 pm

Local tips

  • Visit on weekday mornings to secure convenient parking; the underground garage fills quickly on weekends and Saturdays.
  • Take advantage of the first free hour of parking, then pay only 16 DKK per hour—use the EasyPark app for automatic payment via license plate recognition.
  • Explore the naturally lit lounge near Poul M hairdresser with free power sockets, recycled furniture, and views over Nytorv—perfect for a quiet break or remote work.
  • Look for seasonal pop-up stalls and local exhibitions in communal spaces showcasing North Jutland artisans and regional products.
  • Charge your electric vehicle at one of 22 charging stations in the parking garage while shopping—five rapid chargers and seventeen 22 kW options available.
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Discover more about Friis Shopping Center

A Contemporary Urban Shopping Destination

Friis Shoppingcenter stands as a defining retail landmark in Aalborg's heart, seamlessly integrating shopping, dining, and urban life within a thoughtfully designed 16,400 m² complex. Inaugurated in 2010 and comprehensively refurbished in 2018, the centre represents modern Scandinavian retail architecture, awarded as Denmark's most beautiful shopping centre by Detail-forum and the Nordic Council of Shopping Centers. The facility houses over 30 retail leases spanning fashion, cosmetics, homeware, and lifestyle brands, alongside the prominent three-floor Magasin department store that anchors the development.

Architectural Integration and Urban Context

The centre's design philosophy emphasizes connection rather than isolation. Two pedestrian bridges span Nytorv, one incorporating retail and dining spaces that hover above the street, creating visual interest while maintaining the city's vibrant streetscape. The building volume deliberately reflects Aalborg's urban structure, with varied window formats and surface materials transitioning from large-scale harbour-facing openings to denser, more intimate shopping street proportions. This architectural approach binds the complex's multiple functions—retail, parking, office space, and hotel facilities—into a unified whole that enhances rather than disrupts the surrounding neighbourhood.

Shopping and Lifestyle Experience

The centre curates an international selection of contemporary brands including H&M, Vero Moda, Tiger of Sweden, Envii, and Matas cosmetics, complemented by Danish specialty retailers. Fashion, homeware, and lifestyle merchandise form the retail core, with dedicated spaces for relaxation and socialisation. A notable feature is the naturally lit lounge adjacent to Poul M hairdresser, furnished with recycled materials and plants, offering comfortable seating, power sockets, and views over Nytorv—ideal for working or unwinding between shopping activities.

Dining and Social Spaces

Friis prioritises culinary diversity and casual gathering spaces. Multiple cafés and restaurants operate throughout the centre, including Joe & The Juice juice bar and various street food vendors. The refurbishment created generous communal areas designed for relaxation and socialisation, with eateries ranging from quick-service options to sit-down dining experiences. Seasonal pop-up stalls and exhibitions in communal spaces showcase North Jutland artisans and local products, adding cultural dimension to the shopping experience.

Practical Amenities and Accessibility

The underground parking garage contains 850 spaces across four levels, with the first hour free and subsequent hours charged at approximately 16 DKK per hour. The parking system uses automatic license plate recognition, allowing visitors to enter freely and pay via machines upon departure or through the EasyPark app. The centre also features 22 electric vehicle charging stations—five rapid chargers and seventeen 22 kW chargers—supporting sustainable transport. Free restrooms, baby-changing facilities, and information boards enhance family-friendliness. A striking 5-by-10-metre street art mural by Spanish artist Cristian Blanxer adorns an exterior wall, reflecting Aalborg's reputation as a Scandinavian street art destination.

Location and Connectivity

Positioned at Nytorv 27 in Aalborg Centrum, Friis sits adjacent to the waterfront, Musikkens Hus (House of Music), the Utzon Center, and Nordkraft cultural venue, creating a concentrated cultural and commercial quarter. Direct connections to the city's pedestrian street network make the centre accessible on foot from surrounding neighbourhoods. The location attracts approximately 3.6 million annual visitors, establishing it as a major retail and social hub for both residents and tourists.

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