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Friis Shoppingcenter, Aalborg

Modern urban mall in central Aalborg, blending fashion, lifestyle, dining and lounge spaces with underground parking and bold contemporary architecture.

3.8

Friis Shoppingcenter is a stylish, city-centre mall in Aalborg, combining fashion, homeware and lifestyle brands with casual dining and generous lounge areas. Opened in 2010 and refurbished in 2018, it integrates the Magasin department store, a modern food court, cafés and co-working style nooks. With an 850-space underground car park, electric car charging and direct links to the surrounding pedestrian streets, Friis serves as a convenient urban hub for shopping, relaxing and meeting up.

A brief summary to Friis Shopping Center

  • Nytorv 27, Aalborg, Aalborg Centrum, 9000, DK
  • +4526866640
  • Visit website
  • Duration: 1 to 4 hours
  • Mid ranged
  • Environment icon Indoor
  • Mobile reception: 5 out of 5
  • Monday 10 am-7 pm
  • Tuesday 10 am-7 pm
  • Wednesday 10 am-7 pm
  • Thursday 10 am-7 pm
  • Friday 10 am-7 pm
  • Saturday 10 am-5 pm
  • Sunday 10 am-5 pm

Local tips

  • Use the large underground car park beneath the centre if you are driving; the first hour is typically free and payment is handled via license-plate recognition and pay stations.
  • Plan extra time to explore the Magasin department store, which spans several levels and covers everything from fashion and beauty to homeware under one roof.
  • Seek out the lounge-style seating areas with power outlets and natural light if you need a quiet corner to work on a laptop or recharge between shops.
  • Look for the large exterior mural on the centre’s façade to appreciate Aalborg’s street-art scene and get a distinctive photo of the building.
  • Visit on weekday mornings for a calmer atmosphere and easier parking, especially during peak shopping seasons and around major holidays.
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Friis Shopping Center location weather suitability

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A contemporary hub in the heart of Aalborg

Friis Shoppingcenter anchors the busy streets of central Aalborg, a glass-and-steel complex that folds seamlessly into the city’s pedestrian zone. Conceived as part of a larger urban redevelopment, it opened in 2010 and quickly became one of the city’s key commercial addresses. Its footprint stretches between the harbour side and the compact shopping streets, so stepping inside often feels like passing through a gateway between waterfront and old town. The centre spans several levels, with a bright central atrium that draws in daylight and orients you among the different wings. Wide walkways, escalators and open sightlines make it easy to understand the layout, while warm materials and lighting soften the clean, modern lines. The result is an urban interior that feels active but not overwhelming.

Shops, Magasin and everyday essentials

Retail here leans strongly toward fashion, housing and lifestyle. You will find a mix of Danish and international brands covering clothing, shoes, accessories and beauty, alongside homeware and design stores. The Magasin department store occupies multiple floors, acting as an anchor with everything from cosmetics counters to kitchenware under one roof. Beyond the flagship names, there are smaller specialty stores for tech, gifts and Scandinavian design pieces, plus practical services that make it easy to combine errands with browsing. The tenant mix is curated so you can update a wardrobe, pick up décor for a flat and grab everyday essentials without leaving the complex.

Food, coffee and places to linger

Eating and drinking are woven into the circuit of shops rather than tucked away. Street-food style options sit beside well-known chains and juice bars, while cafés with big windows offer good vantage points onto Nytorv and the indoor corridors. Whether you opt for a quick takeaway, a burger, or a sit-down meal, it is simple to break up a shopping round with a proper pause. One of Friis’ distinguishing features is its emphasis on lounge areas. Sofas, small clusters of chairs and more informal seating give you room to rest with a coffee or catch up on messages. Some corners feel almost like co-working spaces, with power outlets and natural light, inviting you to open a laptop and extend your stay beyond a typical mall visit.

Architecture, bridges and art details

Architecturally, Friis is notable for the way two main building volumes are tied together by glass bridges above Nytorv. One bridge even incorporates room for retail and dining, hovering above the square and framing views along the street. This creates dynamic perspectives both from inside, where you look out over the city, and from the outside, where the bridges form a distinctive silhouette. The exterior combines large, transparent surfaces with more solid facades, echoing the shift from the open harbourfront to the denser historic streets nearby. Inside, materials and finishes were refreshed during the 2018 refurbishment, giving the mall a polished, contemporary feel. A large mural by a Spanish street artist on one of the façades ties Friis into Aalborg’s reputation for urban art, adding a splash of colour to the urban fabric.

Practical comforts, parking and charging

Beneath the retail levels sits an extensive underground car park with around 850 spaces, serving both the centre and the immediate neighbourhood. Drivers benefit from automatic license-plate recognition and simple pay-on-exit systems, while electric vehicle owners can plug into an array of charging stations during their visit. For those on foot or bike, entrances open directly onto the pedestrian streets and the nearby cultural waterfront. Inside the centre, you will find facilities such as restrooms, baby-changing areas and information points, which make it convenient for families and groups. Benches and soft seating zones are scattered through the corridors, so there is usually a spot to pause. Together, these details help Friis function not just as a place to shop, but as a comfortable, weatherproof living room for central Aalborg—equally suited to a quick errand, a relaxed afternoon or a meeting point before exploring the rest of the city.

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