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Rockford Area Convention & Visitors Bureau

Your gateway to exploring Rockford, IL: attractions, events, accommodations, and visitor information for an unforgettable experience in the Forest City.

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The Rockford Area Convention & Visitors Bureau (RACVB), also known as GoRockford, is your go-to resource for planning a trip to the Rockford region. Established in 1984, this non-profit organization promotes Rockford as a destination, offering visitor information, and highlighting local attractions, events, and accommodations.

A brief summary to Rockford Area Convention & Visitors Bureau

Local tips

  • Check the GoRockford website for upcoming events and festivals to enhance your visit.
  • Pick up a free visitor guide from the bureau to discover hidden gems and local favorites.
  • Ask the staff for personalized recommendations based on your interests.
  • Explore downtown Rockford, with its vibrant arts, local flavors and unique shopping.
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Getting There

  • Walking

    The Rockford Area Convention & Visitors Bureau is located at 102 N Main St in downtown Rockford. From many downtown hotels and attractions, it is easily accessible by foot. ориентируйтесь по главным улицам, таким как State Street и East State Street. The RACVB is near the Rock River and the BMO Harris Bank Center.

  • Public Transport

    The Rockford Mass Transit District (RMTD) provides bus service throughout the city. Several bus routes stop near the RACVB on Main Street. Check the RMTD website or app for schedules and real-time updates. A single ride fare is $1.75 [https://www.rmtd.org/fares/].

  • Taxi/Ride-share

    Taxi and ride-sharing services like Uber and Lyft are readily available in Rockford. A short ride from the Amtrak station or a nearby hotel to the RACVB typically costs between $8 and $15, depending on demand and distance.

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Discover more about Rockford Area Convention & Visitors Bureau

The Rockford Area Convention & Visitors Bureau (RACVB), operating as GoRockford, serves as the official destination marketing organization for the Rockford region. Located in downtown Rockford, the bureau provides comprehensive resources for tourists looking to explore the area. Since its establishment in 1984, the RACVB has been dedicated to enhancing the visitor experience and driving economic growth through tourism. The bureau actively promotes the region's attractions, including its vibrant arts scene, stunning gardens, historical sites, and diverse recreational opportunities. Visitors can find information on accommodations, dining, events, and attractions, ensuring a well-planned and enjoyable trip. GoRockford also offers a free visitor guide, highlighting key experiences and points of interest in the Rockford area. Whether you're interested in exploring the Anderson Japanese Gardens, catching a show at the Coronado Performing Arts Center, or discovering the Burpee Museum of Natural History, the RACVB is a valuable resource for making the most of your visit to Rockford.

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