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East Midlands Designer Outlet: Premier Shopping Destination in the Heart of England

Shop top designer brands with up to 60% off, enjoy diverse dining, and experience a welcoming, accessible retail hub in the heart of the Midlands.

4.2

East Midlands Designer Outlet, located in South Normanton near Alfreton, offers over 65 designer brands with discounts up to 60% year-round. Featuring more than a dozen eateries, free parking, EV charging, and accessibility services, it is a vibrant shopping hub ideal for families and fashion lovers. Open daily with extended hours during festive seasons, the outlet blends convenience and variety for a rewarding retail experience.

A brief summary to Designer Outlet East Midlands

  • Mansfield Rd, Alfreton, South Normanton, DE55 2JW, GB
  • +441773545000
  • Visit website
  • Duration: 1 to 3 hours
  • Mid ranged
  • Environment icon Outdoor
  • Mobile reception: 4 out of 5
  • Monday 9 am-8 pm
  • Tuesday 9 am-8 pm
  • Wednesday 9 am-8 pm
  • Thursday 9 am-8 pm
  • Friday 9 am-8 am
  • Saturday 9 am-8 pm
  • Sunday 9 am-6 pm

Local tips

  • Visit during late-night shopping events for extra discounts on top of outlet prices.
  • Take advantage of free parking and EV charging facilities when driving to the outlet.
  • Use the SignLive service available on-site for communication assistance if needed.
  • Plan your visit during extended festive season hours for a lively holiday shopping atmosphere.
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Getting There

  • Car

    Driving from Nottingham or Derby, take the M1 motorway to Junction 28, then follow signs to the outlet. The journey typically takes 30–40 minutes depending on traffic. Ample free parking and EV charging stations are available on-site.

  • Bus

    Local bus services connect South Normanton and Alfreton to the outlet, with travel times ranging from 40 to 60 minutes. Check current schedules for frequency; some routes may have limited service on weekends.

  • Taxi

    Taxis from nearby cities such as Nottingham or Derby offer a convenient direct route, with travel times around 30–40 minutes. Prices vary but expect approximately £25–£40 one way.

Designer Outlet East Midlands location weather suitability

  • Weather icon Any Weather
  • Weather icon Rain / Wet Weather
  • Weather icon Mild Temperatures

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A Hub of Designer Brands and Shopping Variety

East Midlands Designer Outlet is a leading shopping destination in the Midlands, boasting over 65 designer brands including Nike, Calvin Klein, Puma, Tommy Hilfiger, BOSS, and Lacoste. Shoppers can find clothing, footwear, sportswear, luggage, and gifts at prices up to 60% less than regular retail year-round. The outlet’s extensive range caters to men, women, and children, making it a comprehensive retail experience for all ages.

Dining and Leisure Options to Complement Shopping

Beyond shopping, the outlet offers a vibrant food scene with more than 12 cafes and restaurants. Options range from casual eateries like Five Guys and Pizza Express to coffee spots such as Costa and Starbucks. This variety ensures visitors can relax and refuel during their visit, enhancing the overall day-out experience.

Accessibility and Visitor Amenities

Conveniently located just off Junction 28 of the M1 motorway, the outlet is easily accessible by car, with ample free parking and EV charging stations. Facilities include wheelchair availability, baby changing rooms, and SignLive services for deaf visitors, emphasizing inclusivity. The outlet is dog-friendly and offers amenities such as public toilets, cash points, and free Wi-Fi, catering to diverse visitor needs.

Seasonal Events and Extended Opening Hours

The outlet hosts various events throughout the year, including special late-night shopping events with additional discounts. During the Christmas season, opening hours are extended to accommodate holiday shoppers, creating a festive atmosphere with decorations and themed experiences that add to the charm.

Location and Surrounding Area

Situated in South Normanton near Alfreton, the outlet is approximately 35 minutes from Nottingham and 30 minutes from Derby, making it a convenient day trip destination. The surrounding area offers additional attractions and accommodations, supporting visitors who wish to explore beyond the outlet itself.

A Destination for All Visitors

With its wide selection of stores, eateries, and accessibility features, East Midlands Designer Outlet appeals to families, couples, solo travelers, and shopping enthusiasts alike. Its combination of value, variety, and visitor-friendly services makes it a standout retail destination in the region.

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