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69b Boutique Sustainable Style, Broadway Market, London

London’s first boutique dedicated to stylish, sustainable fashion with a focus on ethical brands and eco-friendly materials.

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69b Boutique is London’s pioneering sustainable fashion store located at 69b Broadway Market in East London. Established in 2011, it offers carefully curated men’s and women’s clothing and accessories crafted by socially and environmentally responsible designers. The boutique emphasizes transparency, fair working conditions, and eco-friendly materials, making it a must-visit for conscious shoppers seeking stylish, high-quality garments that support ethical fashion.

A brief summary to 69b Boutique Sustainable Style

  • 69b Broadway Market, London, E8 4PH, GB
  • +443302219116
  • Visit website
  • Duration: 0.5 to 2 hours
  • Mid ranged
  • Environment icon Indoor
  • Mobile reception: 5 out of 5
  • Monday 10:30 am-6 pm
  • Tuesday 10:30 am-6 pm
  • Wednesday 10:30 am-6 pm
  • Thursday 10:30 am-6 pm
  • Friday 10:30 am-6 pm
  • Saturday 10 am-6 pm
  • Sunday 11 am-6 pm

Local tips

  • Visit on weekdays for a quieter, more personalized shopping experience.
  • Ask staff about the sustainability practices and supply chains of featured brands.
  • Check for seasonal sales or special events to discover new collections and discounts.
  • Explore the vibrant Broadway Market area after shopping for local food and unique shops.
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69b Boutique Sustainable Style location weather suitability

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A Trailblazer in Sustainable Fashion

69b Boutique opened its doors in 2011 with a clear mission: to transform the fashion industry by championing sustainability and ethical production. Founded by Merryn Leslie, it was London’s first store dedicated exclusively to better fashion practices. The boutique carefully selects brands that comply with strict transparency and accountability standards, ensuring fair working conditions and the use of eco-friendly, high-quality materials. This commitment continues under current owner Emma Bonar, who has expanded the boutique’s reach through online presence while maintaining its core values.

Curated Collections for Conscious Consumers

Inside 69b Boutique, you’ll find a thoughtfully curated range of men’s and women’s clothing, footwear, and accessories. Each piece reflects a blend of contemporary design and timeless style, crafted to last and reduce environmental impact. The boutique’s selection prioritizes materials such as organic cotton, recycled fabrics, and innovative sustainable textiles. Whether seeking statement pieces or everyday basics, shoppers can enjoy guilt-free fashion that supports ethical supply chains and reduces waste.

Atmosphere and Shopping Experience

The boutique’s location in the vibrant Broadway Market adds to its appeal, surrounded by a lively community of independent shops and eateries. The store’s interior is warm and inviting, designed to create a relaxed shopping environment where customers can explore with ease. Knowledgeable staff provide personalized styling advice and share insights about the sustainability credentials of each brand, enhancing the educational aspect of the visit.

Community Engagement and Collaborations

69b Boutique actively engages with the local and fashion communities through collaborations and events. It partners with institutions like the London College of Fashion to showcase emerging sustainable designers, such as fashion jewellery students. The boutique also maintains a Transparency Index, updating customers on the supply chain practices and certifications of its brands. This openness fosters trust and encourages shoppers to make informed, responsible choices.

Location and Surroundings

Situated at 69b Broadway Market in Hackney, East London, the boutique benefits from its proximity to other cultural and creative hotspots. Visitors can combine their shopping trip with visits to nearby attractions such as Netil Market, Hackney City Farm, and Columbia Road Flower Market. The area’s eclectic mix of markets, breweries, and galleries complements the boutique’s ethos of supporting local, sustainable, and artisanal enterprises.

Commitment to a Better Future

69b Boutique stands as a beacon for sustainable fashion in London, encouraging consumers to rethink their shopping habits. Its dedication to ethical sourcing, fair labor, and environmental stewardship exemplifies how retail can contribute positively to global challenges. By choosing 69b Boutique, shoppers participate in a movement toward a more responsible and beautiful fashion industry.

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