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Copenhagen Souvenir & Design, Østergade

Central Strøget souvenir shop packed with Copenhagen icons, from Little Mermaid trinkets to Danish‑inspired design gifts in a bright, easy indoor setting.

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Copenhagen Souvenir & Design on Østergade sits right on Strøget, Copenhagen’s iconic pedestrian shopping street, making it an easy one‑stop shop for gifts before you leave the city. Inside, shelves are packed with classic Danish mementos: Little Mermaid figurines, Viking and royal guard motifs, Hans Christian Andersen keepsakes, and plenty of magnets, mugs, and T‑shirts. It blends tourist‑pleasing souvenirs with a dash of contemporary Danish design in a bright, busy central‑city location.

A brief summary to Copenhagen Souvenir & Design

  • Østergade 11, Copenhagen, København K, 1100, DK
  • +4533362743
  • Visit website
  • Duration: 0.5 to 1.5 hours
  • Budget
  • Environment icon Indoor
  • Mobile reception: 5 out of 5
  • Monday 10 am-6 pm
  • Tuesday 10 am-6 pm
  • Wednesday 10 am-6 pm
  • Thursday 10 am-6 pm
  • Friday 10 am-7 pm
  • Saturday 10 am-7 pm
  • Sunday 10 am-6 pm

Local tips

  • Plan a quick sweep first, then circle back for your favourites—the shelves are dense and it’s easy to overlook smaller, more unique items on a first pass.
  • If you are buying for several people, focus on lightweight items like magnets, tea towels, or small ceramics to keep your luggage manageable.
  • Use quieter morning hours to browse in peace; afternoons along Strøget are often much busier, especially on weekends and holidays.
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Copenhagen Souvenir & Design location weather suitability

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A colorful stop in the heart of Strøget

Copenhagen Souvenir & Design at Østergade 11 places you in the middle of Strøget, the city’s famous car‑free shopping artery. Step in from the steady flow of shoppers and street performers and you’ll find a compact but densely stocked space, lined from floor to ceiling with Danish‑themed treasures. The atmosphere is lively, with bright displays, hanging T‑shirts, and rotating stands filled with postcards and magnets. This is the sort of shop you duck into between sights, yet easily spend longer than planned browsing. The front of the store is typically devoted to quick‑grab items for busy travellers, while deeper inside you’ll find shelves and glass cabinets where more design‑focused pieces are grouped together.

Classic Copenhagen icons on every shelf

Much of the appeal lies in the familiar imagery that defines Copenhagen around the world. You’ll see countless interpretations of the Little Mermaid, from tiny keyrings to decorative figures, along with playful Viking helmets, ships, and shields. Royal guards in red jackets and bearskin hats appear on everything from mugs to baby clothes, a reminder of the Amalienborg changing‑of‑the‑guard spectacle. Hans Christian Andersen’s stories also feature heavily, with silhouettes, cut‑paper‑style motifs, and references to his fairy tales on notebooks and homeware. For many visitors, it’s an easy way to gather tokens of several major sights in one place, without having to buy something at each attraction.

Danish design touches among the souvenirs

Alongside the crowd‑pleasing trinkets, the shop leans into the “Design” part of its name with products that nod to Denmark’s reputation for clean lines and functionality. You may find simple ceramic pieces, textiles in muted Nordic palettes, and minimalist home accessories that fit easily into a suitcase yet look at home on a modern shelf. These sit beside graphic T‑shirts, caps, and tote bags that mix bold typography with city skylines and flags. It is not a design gallery, but it does give you the chance to pick up souvenirs that feel a little more considered than the usual fridge magnet, especially if you look beyond the first row of displays.

Practical shopping in multiple currencies

The store is geared to international travellers, with signs and price tags easy to follow even if you don’t speak Danish. Payment is typically straightforward, with major foreign cards widely accepted and many items clearly priced so you can compare options quickly. The central location means you can swing by after visiting nearby sights or on your way back to your accommodation. Because Østergade is one of the city’s busiest pedestrian streets, the shop often feels energetic rather than tranquil. It is covered and well‑lit, offering a welcome indoor pause on a cold, wet, or windy day, and a quick escape from summer crowds outside.

Who enjoys a visit here

Copenhagen Souvenir & Design is especially convenient for travellers who want to buy for a list of friends and family in one go. Families can pick out small, inexpensive items for children, while adults might gravitate toward textiles or home decor that travel well. Solo travellers and couples often use it as a final sweep for reminders of their favourite parts of the city. You can comfortably explore the shop in a short visit, but it also works as a fallback if you realise late in your stay that you still need a few gifts. Its straightforward layout and central address make it a low‑effort, high‑yield addition to any stroll through the old town.

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