Loja: The Cultural Cradle of Ecuador
Discover Loja, Ecuador's cultural gem, known for its vibrant arts scene, colonial charm, and breathtaking natural landscapes in the heart of the Andes.
Nestled in the lush Andean mountains, Loja is a city that harmoniously blends natural beauty with rich cultural heritage. Known as the 'Musical Capital of Ecuador,' Loja is a hub for artists, musicians, and cultural enthusiasts. Visitors can immerse themselves in the city's vibrant arts scene, which includes music festivals, art galleries, and cultural events throughout the year. In addition to its artistic flair, Loja boasts stunning colonial architecture and charming cobblestone streets that transport visitors back in time. The city's main square, Plaza Central, is a delightful spot to start exploring. Surrounding the plaza, you'll find the majestic Cathedral of Loja, the Governor's Palace, and numerous cafes and shops where you can enjoy local delicacies. Nature lovers will find Loja to be a paradise. The Podocarpus National Park, just a short drive from the city, offers breathtaking landscapes, diverse wildlife, and numerous hiking trails. Whether you prefer a leisurely stroll through the park's lush forests or an adventurous trek to higher altitudes, the park is a must-visit for any nature enthusiast.
Local tips in Loja
- Visit the local music festivals to experience Loja's rich musical heritage.
- Take a walk through the historic center to admire the colonial architecture.
- Spend a day hiking in Podocarpus National Park for stunning views and diverse wildlife.
- Try the local coffee, which is renowned for its unique flavor.
- Explore the city's art galleries to discover works by local artists.
Loja: The Cultural Cradle of Ecuador
Nestled in the lush Andean mountains, Loja is a city that harmoniously blends natural beauty with rich cultural heritage. Known as the 'Musical Capital of Ecuador,' Loja is a hub for artists, musicians, and cultural enthusiasts. Visitors can immerse themselves in the city's vibrant arts scene, which includes music festivals, art galleries, and cultural events throughout the year. In addition to its artistic flair, Loja boasts stunning colonial architecture and charming cobblestone streets that transport visitors back in time. The city's main square, Plaza Central, is a delightful spot to start exploring. Surrounding the plaza, you'll find the majestic Cathedral of Loja, the Governor's Palace, and numerous cafes and shops where you can enjoy local delicacies. Nature lovers will find Loja to be a paradise. The Podocarpus National Park, just a short drive from the city, offers breathtaking landscapes, diverse wildlife, and numerous hiking trails. Whether you prefer a leisurely stroll through the park's lush forests or an adventurous trek to higher altitudes, the park is a must-visit for any nature enthusiast.
When is the best time to go to Loja?
Iconic landmarks you can’t miss
Parque Recreacional Jipiro
Discover the beauty and tranquility of Parque Recreacional Jipiro in Loja, Ecuador, a perfect blend of nature, recreation, and cultural experiences.
Central Market
Explore Loja's Central Market: A vibrant shopping destination filled with fresh produce, artisan crafts, and authentic Ecuadorian cuisine.
Parque de Vilcabamba
Discover the serene escape of Parque de Vilcabamba, a lush park in Ecuador offering tranquility, stunning views, and a taste of local culture.
Gate of the City
Explore the enchanting Gate of the City in Loja, a historical landmark that showcases the rich culture and vibrant spirit of Ecuador's beautiful heritage.
Zarza Brewing Co., Loja
Experience the best of local craft beer and fresh cuisine at Zarza Brewing Co. in Loja, a vibrant hub for food and drink lovers.
A lo Mero Mero
Discover authentic Mexican cuisine at A lo Mero Mero in Loja, where rich flavors and warm hospitality create an unforgettable dining experience.
Emporio Lojano
Discover the flavors of Loja at Emporio Lojano, your go-to café for breakfast and exquisite coffee in the heart of Ecuador.
Piscina Municipal - Parque Jipiro
Discover relaxation and fun at Piscina Municipal - Parque Jipiro, Loja's premier indoor swimming pool, perfect for families and water lovers.
Music Museum
Explore the rich musical heritage of Loja at the Music Museum, where history and sound come alive through diverse exhibits and cultural treasures.
Wind Central Villonaco - CELEC EP GENSUR
Explore the beauty of Wind Central Villonaco, an eco-friendly power station in Catamayo, Ecuador, where nature meets renewable energy.
Loja Ecuador
Explore Loja, Ecuador: A vibrant city blending rich culture, stunning landscapes, and warm hospitality for an unforgettable travel experience.
Museo de la Cultura Lojana
Explore the cultural heritage of Loja at Museo de la Cultura Lojana, where tradition meets artistry in an engaging museum experience.
Museo de las Madres Conceptas
Explore the Museo de las Madres Conceptas, a cultural jewel in Loja, Ecuador, featuring stunning religious art and rich historical narratives.
Cascada EL PALTO
Explore the enchanting Cascada El Palto, a hidden gem in Vilcabamba, Ecuador, featuring stunning waterfalls and lush hiking trails for nature lovers.
D Ley T Disco Bar
Discover the lively nightlife of Loja at D Ley T Disco Bar, where vibrant music and great drinks create an unforgettable experience.
Unmissable attractions to see
Parque Recreacional Jipiro
Explore the lush landscapes of Parque Recreacional Jipiro in Loja, Ecuador, where nature and recreation come together in harmony.
Central Market
Explore Central Market in Loja for an authentic taste of Ecuadorian culture, vibrant local flavors, and unique shopping experiences.
Central Park
Explore the lush beauty and cultural vibrancy of Central Park in Loja, a serene urban oasis perfect for relaxation and discovery.
Central Park
Immerse yourself in the serene beauty of Central Park in Loja, an urban oasis filled with lush greenery and rich cultural heritage.
Loja Zoo
Explore Loja Zoo: A vibrant haven of wildlife and conservation nestled in the heart of Loja, Ecuador, perfect for family adventures and nature lovers.
Colinas del Pucará Park
Explore the green sanctuary of Colinas del Pucarí Park in Loja, Ecuador, where stunning views, diverse wildlife, and serene trails await.
Santuario Católico Eucarístico San Sebastián | Loja
Discover the serene beauty and cultural significance of the Santuario Católico Eucarístico San Sebastián in Loja, a must-visit destination for spiritual seekers and art lovers.
Jardín Botánico Reinaldo Espinosa
Explore the stunning biodiversity and tranquil beauty of Jardín Botánico Reinaldo Espinosa in Loja, Ecuador – a perfect escape for nature lovers.
Podocarpus National Park
Explore the breathtaking biodiversity and stunning landscapes of Podocarpus National Park, a natural gem in Ecuador's Andes region, perfect for nature lovers.
Iglesia Católica Santo Domingo de Guzmán
Discover the serene beauty and rich heritage of Iglesia Católica Santo Domingo de Guzmán, a cultural gem in Loja, Ecuador.
Music Museum
Explore the rich musical heritage of Loja at the Music Museum, where history and culture resonate through captivating exhibits and live performances.
Rumi Wilco Nature Reserve
Explore the breathtaking landscapes and diverse wildlife at Rumi Wilco Nature Reserve in Vilcabamba, Ecuador, where nature's beauty awaits.
Teleférico Loja
Discover the stunning landscapes of Loja from above with an unforgettable ride on the Teleférico, a top tourist attraction in Ecuador.
Museo de las Madres Conceptas
Explore the captivating Museo de las Madres Conceptas in Loja, Ecuador, and immerse yourself in the rich religious art and cultural heritage of the region.
Cascada EL PALTO
Discover the breathtaking beauty of Cascada El Palto in Vilcabamba, where nature's wonders meet serene tranquility amidst stunning landscapes.
Essential places to dine
Mama Lola
Discover authentic Ecuadorian cuisine at Mama Lola in Loja - where flavor meets tradition in every dish.
Piscis
Experience fresh seafood delights at Piscis in Loja - where culinary tradition meets oceanic freshness.
La Huerta (White House)
Experience the vibrant flavors of Loja at La Huerta Brewpub - where local cuisine meets craft beer in an inviting atmosphere.
La Buona Pasta
Experience authentic Italian cuisine at La Buona Pasta in Loja, where every dish tells a story and every meal is a celebration.
VidaVentura Grill & Bar
Discover exquisite local flavors at VidaVentura Grill & Bar in Loja, where culinary traditions meet modern dining experiences.
Topoli
Experience authentic Ecuadorian flavors at Topoli, Loja's beloved restaurant known for its warm atmosphere and affordable prices.
Riscomar
Discover the essence of Ecuadorian cuisine at Riscomar in Loja—where fresh seafood meets warm hospitality.
A lo Mero Mero
Experience authentic Mexican cuisine at A lo Mero Mero in Loja – where every dish tells a story full of flavor.
Dumas Restaurante en Loja
Discover the authentic flavors of Ecuador at Dumas Restaurante in Loja - where tradition meets innovation in every dish.
El Repe Restaurant Cafe
Experience authentic Ecuadorian flavors at El Repe Restaurant Cafe in Loja - a cozy dining spot offering delicious meals at great prices.
Brasa & Leña Restaurante
Experience authentic Ecuadorian flavors at Brasa & Leña Restaurante in Loja - where tradition meets taste in every dish.
Aquiles restaurante
Discover authentic Ecuadorian flavors at Aquiles Restaurante in Loja—where every meal is a celebration of local cuisine.
Lecka Bistro Aleman
Discover authentic German cuisine at Lecka Bistro Aleman in Loja, where tradition meets flavor in a cozy setting.
Wings & Beer Restaurant
Discover the vibrant flavors at Wings & Beer Restaurant in Loja - where delicious wings meet an extensive beer selection.
Restaurante El Arca
Experience authentic Ecuadorian cuisine at Restaurante El Arca in Loja – where tradition meets culinary excellence.
Markets, malls and hidden boutiques
Central Market
Experience the heart of Loja at the bustling Central Market, where local flavors, vibrant culture, and artisanal crafts await every visitor.
Emporio Lojano
Experience the flavors of Loja at Emporio Lojano, your go-to spot for breakfast and coffee in Ecuador's charming city.
Alivinatu
Explore the best of natural goods in Loja, Ecuador, at Alivinatu, where health meets local flavor in a sustainable shopping experience.
MELS BEAUTY SHOP COSMETICOS
Explore MELS Beauty Shop in Loja for an extensive range of cosmetics and personalized beauty advice to enhance your beauty routine.
Almacén Artesanal Municipal
Explore authentic Ecuadorian crafts at Almacén Artesanal Municipal, Loja's vibrant souvenir store offering a treasure trove of local artistry.
Boutique Loja Miami Sport
Discover the latest trends in sportswear and casual fashion at Boutique Loja Miami Sport, a must-visit clothing store in Loja, Ecuador.
Gift and Shop
Discover unique Ecuadorian souvenirs and gifts at Loja's top gift shop, where culture and craftsmanship unite in every item.
Genesis Boutique
Explore the exquisite fashion offerings of Genesis Boutique in Loja, Ecuador - a must-visit for stylish travelers seeking unique apparel.
Bazar y Bisutería CARMITA, Loja
Explore the vibrant Bazar y Bisutería CARMITA in Loja for unique gifts, handcrafted cutlery, and delightful toys that embody Ecuadorian artistry.
Ariel Boutique
Discover unique fashion and accessories at Ariel Boutique in Loja, a must-visit destination for style-savvy tourists.
Sara Kids Boutique
Explore Sara Kids Boutique in Loja, Ecuador for stylish and comfortable children's clothing that combines fun with the latest trends.
BEIGE BOUTIQUE
Explore the elegance and unique offerings of Beige Boutique in Loja, where local craftsmanship meets contemporary fashion.
D'THORS BOUTIQUE
Explore D'THORS BOUTIQUE in Loja for unique fashion and handcrafted treasures that reflect Ecuador's vibrant culture and artistry.
Nia´s boutique
Explore Nia's Boutique in Loja for unique children's fashion and a delightful shopping experience that celebrates local charm.
Distribuidora Tus Regalos
Explore the essence of Ecuador through unique gifts at Distribuidora Tus Regalos in Loja, the perfect shop for memorable souvenirs.
Essential bars & hidden hideouts
La Huerta (White House)
Experience the unique flavors of Loja at La Huerta, a celebrated brewpub offering artisanal beers and delicious local cuisine.
siembra pincheria bar
Experience the vibrant flavors of Ecuador at Siembra Pincheria Bar, where delicious grilled cuisine meets an inviting atmosphere in Loja.
La Lojana By Lavoe
Experience the vibrant nightlife at La Lojana By Lavoe, where local flavors and a lively atmosphere blend perfectly in Loja, Ecuador.
VUDÚ FOOD & BEER
Discover the vibrant flavors of Loja at VUDÚ FOOD & BEER, where culinary creativity meets a lively atmosphere and an extensive beer selection.
La Tasquita Ec
Discover the vibrant flavors of Loja at La Tasquita Ec, a premier brewpub offering craft beers and delicious pub fare in a lively atmosphere.
Majesty Classic Bar
Discover the lively nightlife at Majesty Classic Bar in Loja, where vibrant atmosphere meets exquisite drink selections for a memorable experience.
Diabluma Pub-Cerveceria
Experience the vibrant flavors and welcoming atmosphere at Diabluma Pub-Cerveceria, Loja's premier gastropub for foodies and craft beer lovers.
Zendas Bar
Experience the vibrant nightlife of Loja at Zendas Bar, a perfect blend of delicious drinks and lively atmosphere.
Campis Bar
Discover the vibrant nightlife of Loja at Campis Bar, where delicious drinks and a lively atmosphere await you.
Pro Bar
Experience the vibrant nightlife of Loja at Pro Bar, where karaoke meets great drinks in a lively atmosphere.
VIBES Rooftop
Experience the ultimate dining and nightlife at VIBES Rooftop, Loja’s premier grill restaurant with stunning views and an electrifying atmosphere.
JHONN BAR (EXPERIENCE)
Experience the thrill of karaoke at JHONN BAR in Loja, Ecuador, where every night is a musical adventure waiting to be explored.
Over Time Sport Bar Cafe
Experience the vibrant sports culture at Over Time Sport Bar Cafe in Loja, where good food and thrilling matches come together in a lively setting.
Utopía
Discover Utopía in Loja - a vibrant bar offering a unique blend of local and international cuisine, perfect for a memorable culinary experience.
EL IRLANDES CAFE BAR
Discover the lively El Irlandes Cafe Bar in Loja, Ecuador, where delicious food and a vibrant sports atmosphere await you.
Local Phrases
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- HelloHola
[oh-la] - GoodbyeAdiós
[ah-dee-ohs] - YesSí
[see] - NoNo
[no] - Please/You're welcomePor favor/De nada
[por fah-vor/de nah-dah] - Thank youGracias
[grah-see-ahs] - Excuse me/SorryDisculpe/Perdón
[dees-kool-peh/pehr-dohn] - How are you?¿Cómo estás?
[koh-moh ehs-tahs] - Fine. And you?Bien. ¿Y tú?
[bee-ehn. ee too] - Do you speak English?¿Hablas inglés?
[ah-blahs een-glehs] - I don't understandNo entiendo
[noh ehn-tee-ehn-doh]
- HelloHola
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- I'd like to see the menu, pleaseMe gustaría ver el menú, por favor
[meh goos-tah-ree-ah vehr ehl meh-noo, por fah-vor] - I don't eat meatNo como carne
[noh koh-moh kahr-neh] - Cheers!¡Salud!
[sah-lood] - I would like to pay, pleaseMe gustaría pagar, por favor
[meh goos-tah-ree-ah pah-gahr, por fah-vor]
- I'd like to see the menu, pleaseMe gustaría ver el menú, por favor
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- Help!¡Ayuda!
[ah-yoo-dah] - Go away!¡Vete!
[veh-teh] - Call the Police!¡Llama a la policía!
[yah-mah ah lah poh-lee-see-ah] - Call a doctor!¡Llama a un médico!
[yah-mah ah oon meh-dee-koh] - I'm lostEstoy perdido
[ehs-toy pehr-dee-doh] - I'm illEstoy enfermo
[ehs-toy ehn-fehr-moh]
- Help!¡Ayuda!
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- I'd like to buy...Me gustaría comprar...
[meh goos-tah-ree-ah kohm-prahr] - I'm just lookingSolo estoy mirando
[soh-loh ehs-toy mee-rahn-doh] - How much is it?¿Cuánto cuesta?
[kwan-toh kwehs-tah] - That's too expensiveEsto es demasiado caro
[ehs-toh ehs deh-mah-syah-doh kah-roh] - Can you lower the price?¿Puede bajar el precio?
[pweh-deh bah-har ehl pree-syoh]
- I'd like to buy...Me gustaría comprar...
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- What time is it?¿Qué hora es?
[keh oh-rah ehs] - It's one o'clockEs la una
[ehs lah oo-nah] - Half past (10)Las diez y media
[lahs dyehs ee meh-dee-ah] - MorningMañana
[mah-nyah-nah] - AfternoonTarde
[tahr-deh] - EveningNoche
[noh-cheh] - YesterdayAyer
[ah-yehr] - TodayHoy
[oy] - TomorrowMañana
[mah-nyah-nah] - 1Uno
[oo-noh] - 2Dos
[dohs] - 3Tres
[trehs] - 4Cuatro
[kooah-troh] - 5Cinco
[seen-koh] - 6Seis
[says] - 7Siete
[syeh-teh] - 8Ocho
[oh-choh] - 9Nueve
[nweh-veh] - 10Diez
[dyehs]
- What time is it?¿Qué hora es?
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- Where's a/the...?¿Dónde está...?
[dohn-deh ehs-tah] - What's the address?¿Cuál es la dirección?
[kwal ehs lah dee-rehk-syon] - Can you show me (on the map)?¿Puede mostrarme (en el mapa)?
[pweh-deh mohs-trar-meh (ehn ehl mah-pah)] - When's the next (bus)?¿Cuándo es el próximo (autobús)?
[kwan-doh ehs ehl proh-ksee-moh (ow-toh-booce)] - A ticket (to ....)Un boleto (a ....)
[oon boh-leh-toh (ah)]
- Where's a/the...?¿Dónde está...?
History of Loja
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Loja, one of Ecuador's oldest cities, was founded on December 8, 1548, by the Spanish captain Alonso de Mercadillo. The city was established to serve as a strategic point for Spanish expeditions and as a hub for the burgeoning colonial economy.
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During the colonial era, Loja flourished as a center of agriculture and trade. The fertile valley surrounding the city allowed for the cultivation of crops such as sugarcane, coffee, and cacao. The city also became known for its production of textiles and other goods, which were traded throughout the region.
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Loja played a significant role in Ecuador's struggle for independence from Spanish rule. In the early 19th century, the city became a hotbed of revolutionary activity. Many of its residents, inspired by the calls for freedom, joined the fight against the Spanish crown, contributing to the eventual liberation of the country in 1822.
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Loja is often referred to as the 'Musical Capital of Ecuador' due to its rich cultural heritage and deep-rooted musical traditions. The city has produced numerous renowned musicians, composers, and poets. The annual Loja International Festival of Arts and Culture is a testament to the city's vibrant artistic scene, attracting performers and audiences from around the world.
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In recent decades, Loja has experienced significant growth and modernization. The city has invested in infrastructure, education, and healthcare, improving the quality of life for its residents. Despite these advancements, Loja has managed to preserve its historical charm, with its colonial architecture and cobblestone streets remaining a key attraction for visitors.
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Loja is surrounded by breathtaking natural landscapes, including the Podocarpus National Park, which is known for its incredible biodiversity. The park is home to numerous endemic species of flora and fauna, making it a popular destination for nature enthusiasts and researchers. The city's commitment to environmental conservation has helped protect these natural treasures for future generations.
Loja Essentials
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Loja is located in the southern region of Ecuador. The nearest major airport is Mariscal Sucre International Airport in Quito, approximately 680 kilometers away. From Quito, you can take a domestic flight to Ciudad de Catamayo Airport, which is about 30 kilometers from Loja. Alternatively, you can travel by bus from major cities like Quito, Guayaquil, or Cuenca. The bus journey from Quito to Loja takes around 10-12 hours and offers scenic views of the Ecuadorian countryside.
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Loja has a well-connected public transportation system, including buses and taxis. The local buses are affordable and cover most areas within the city. Taxis are also readily available and can be hailed on the street or booked through a phone call. If you prefer more flexibility, car rentals are available, allowing you to explore the surrounding areas at your own pace. Biking is another great option for getting around the city, with several bike rental shops available.
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The official currency in Ecuador is the US Dollar (USD). Credit and debit cards are widely accepted in most hotels, restaurants, and shops in Loja. However, it is advisable to carry some cash, especially for smaller establishments and markets. ATMs are plentiful throughout the city, but it's a good idea to notify your bank of your travel plans to avoid any issues with card usage.
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Loja is generally considered a safe city for tourists. However, like any other destination, it's important to take standard precautions. Avoid walking alone at night in poorly lit areas and keep an eye on your belongings in crowded places. Areas to be cautious include some outskirts and less frequented neighborhoods. It is advisable to use trusted transportation options, especially during nighttime.
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In case of an emergency, dial 911 for immediate assistance. Loja has several hospitals and clinics that provide quality medical care. It's recommended to have travel insurance that covers medical emergencies. For minor health issues, pharmacies are readily available throughout the city. Always keep a copy of your passport and emergency contact numbers with you.
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Fashion: Do dress modestly, especially when visiting religious sites. Avoid wearing overly revealing clothing. Religion: Do respect local customs and traditions. When visiting churches, it is respectful to dress conservatively. Public Transport: Do be respectful and give up your seat to elderly passengers. Don't eat or drink on public transport. Greetings: Do greet people with a friendly 'Buenos días' (Good morning) or 'Buenas tardes' (Good afternoon). A handshake is also common. Eating & Drinking: Do try local delicacies and accept food offerings graciously. Don't refuse hospitality, as it is considered impolite.
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To experience Loja like a local, visit the central market where you can buy fresh produce and traditional Ecuadorian goods. Engage with locals, as they are often friendly and willing to share stories about the city's history and culture. Don't miss the traditional music and dance performances, especially during local festivals. For a unique experience, take a walk through the Podocarpus National Park, which offers breathtaking views and a chance to see diverse flora and fauna.
Trending Landmark in Loja
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Parque Recreacional Jipiro
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Central Market
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Parque de Vilcabamba
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Gate of the City
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Zarza Brewing Co., Loja
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A lo Mero Mero
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Emporio Lojano
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Piscina Municipal - Parque Jipiro
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Music Museum
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Wind Central Villonaco - CELEC EP GENSUR
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Loja Ecuador
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Museo de la Cultura Lojana
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Museo de las Madres Conceptas
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Cascada EL PALTO
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D Ley T Disco Bar
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