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Jūrmala: Latvia's Coastal Gem

Discover Jūrmala: Latvia's top seaside resort with stunning beaches, unique wooden architecture, cultural events, and rejuvenating spa experiences.

Nestled along the Gulf of Riga, Jūrmala is Latvia's premier seaside resort town. Known for its stunning white-sand beaches that stretch for over 33 kilometers, Jūrmala is a haven for sun-seekers and nature lovers alike. The town is famous for its unique wooden architecture, with many quaint houses and villas dating back to the late 19th and early 20th centuries. Visitors can also stroll along the lively Jomas Street, lined with cafes, restaurants, and boutique shops, offering a perfect blend of relaxation and entertainment. Jūrmala is not just about beaches and architecture; it has a rich cultural scene as well. The Dzintari Concert Hall hosts a variety of performances, from classical music to contemporary pop, making it a vibrant cultural hub. For those interested in history, the Jūrmala City Museum provides fascinating insights into the town's past, including its development as a spa destination. Nature enthusiasts will enjoy the Ķemeri National Park, located just a short drive from the town center, offering picturesque trails, bog walks, and bird-watching opportunities. In addition to its natural and cultural attractions, Jūrmala is also known for its wellness centers and spa resorts. Many visitors come here to rejuvenate in the mineral-rich waters and enjoy therapeutic treatments. Whether you're looking to relax on the beach, explore local culture, or indulge in some spa treatments, Jūrmala has something for everyone.

Local tips in Jūrmala

  • Visit in summer for the best beach weather and lively events.
  • Check out the Dzintari Concert Hall schedule for unique performances.
  • Explore Ķemeri National Park early in the morning for the best wildlife sightings.
  • Try the local smoked fish, a Jūrmala delicacy.
  • Rent a bike to explore the town and its scenic surroundings.
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Popular Attractions in Jūrmala

  • Bastejkalna Park

    Discover tranquility and historical beauty at Bastejkalna Park, a picturesque oasis in the heart of Riga, perfect for relaxation and exploration.

  • Ķemeri National Park

    Explore the enchanting natural beauty of Ķemeri National Park, where lush landscapes and rich wildlife await every visitor.

  • Riga Central Market

    Explore the vibrant flavors and rich culture of Latvia at Riga Central Market, a spectacular hub of local produce, crafts, and culinary delights.

  • House of the Black Heads

    Explore the House of the Black Heads, a stunning museum and historical landmark showcasing Riga's rich cultural heritage and architectural beauty.

  • St. Peter's Church

    Explore the breathtaking Gothic architecture and stunning views at St. Peter's Church, a historic gem in the heart of Riga, Latvia.

  • Riga Cathedral

    Discover the historical and architectural splendor of Riga Cathedral, a vibrant cultural hub in the heart of Latvia's capital.

Popular Experiences in Jūrmala

When is the best time to go to Jūrmala?

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Popular Hotels in Jūrmala

Local Phrases about Jūrmala

    • HelloSveiki
      [sveh-kee]
    • GoodbyeUz redzēšanos
      [ooz red-zeh-shah-nos]
    • Yes
      [yah]
    • No
      [neh]
    • Please/You're welcomeLūdzu
      [loo-dzoo]
    • Thank youPaldies
      [pahl-dyehs]
    • Excuse me/SorryAtvainojiet
      [aht-vai-noh-yet]
    • How are you?Kā jums klājas?
      [kah yooms klah-yahs]
    • Fine. And you?Labi. Un jums?
      [lah-bee oon yooms]
    • Do you speak English?Vai jūs runājat angļu valodā?
      [vai yoos roo-nah-yat ahng-loo vah-lo-dah]
    • I don't understandEs nesaprotu
      [ehs ne-sah-proh-too]
    • I'd like to see the menu, pleaseEs vēlētos redzēt ēdienkarti, lūdzu
      [ehs veh-leh-tohs red-zeht ay-dyehn-kahr-tee, loo-dzoo]
    • I don't eat meatEs nēēdu gaļu
      [ehs neh-eh-doo gah-loo]
    • Cheers!Priekā!
      [pree-eh-kah]
    • I would like to pay, pleaseEs vēlētos samaksāt, lūdzu
      [ehs veh-leh-tohs sah-mahk-saht, loo-dzoo]
    • Help!Palīdzība!
      [pah-lee-dzee-bah]
    • Go away!Iziesiet prom!
      [ee-zee-eh-seet prohm]
    • Call the Police!Zvaniet policiju!
      [zvah-nyet poh-lee-tsee-yoo]
    • Call a doctor!Zvaniet ārstu!
      [zvah-nyet ahr-stoo]
    • I'm lostEs esmu pazudis
      [ehs ehs-moo pah-zoo-dees]
    • I'm illEs esmu slims
      [ehs ehs-moo sleems]
    • I'd like to buy...Es vēlētos iegādāties...
      [ehs veh-leh-tohs yeh-gah-dah-tyehs]
    • I'm just lookingEs tikai skatos
      [ehs tee-kai skah-tohs]
    • How much is it?Cik tas maksā?
      [tsihk tahs mahk-sah]
    • That's too expensiveTas ir pārāk dārgi
      [tahs eer paa-raak dahr-ghee]
    • Can you lower the price?Vai jūs varētu pazemināt cenu?
      [vai yoos vah-reh-too pah-zeh-meh-naht tseh-noo]
    • What time is it?Cik ir pulkstenis?
      [tsihk eer poolk-steh-nees]
    • It's one o'clockIr viens stunda
      [eer vee-ehns stoon-dah]
    • Half past (10)Pus desmit
      [poos dehs-meet]
    • MorningRīts
      [reets]
    • AfternoonPēcpusdiena
      [pehch-poos-dyeh-nah]
    • EveningVakars
      [vah-kahrs]
    • YesterdayVakar
      [vah-kahr]
    • TodayŠodien
      [shoh-dyehn]
    • TomorrowRīt
      [reet]
    • 1Viens
      [vee-ehns]
    • 2Divi
      [dee-vee]
    • 3Trīs
      [treess]
    • 4Četri
      [cheh-tree]
    • 5Pieci
      [pyeh-tsee]
    • 6Seši
      [seh-shee]
    • 7Septiņi
      [sehp-tee-nee]
    • 8Astoņi
      [ahs-toh-nyee]
    • 9Deviņi
      [dehv-nee-nee]
    • 10Desmit
      [dehs-meet]
    • Where's a/the...?Kur ir...?
      [koor eer]
    • What's the address?Kāda ir adrese?
      [kah-dah eer ah-dreh-seh]
    • Can you show me (on the map)?Vai jūs varat mani parādīt (uz kartes)?
      [vai yoos vah-raht mah-nee pah-raa-deet oos kahr-tees]
    • When's the next (bus)?Kad ir nākamais (autobuss)?
      [kahd eer nah-kah-mah-ees ow-toh-boos]
    • A ticket (to ....)Biļete (uz ....)
      [bee-lyeh-teh oos]

History of Jūrmala

  • Jūrmala, meaning 'seaside' in Latvian, has a rich history dating back to ancient times. The area was first inhabited by the Livonian people, who were known for their fishing and seafaring skills. The name 'Jūrmala' was officially adopted in the 19th century, reflecting its coastal location and the significance of the sea to its inhabitants.

  • In the early 19th century, Jūrmala began to develop as a resort destination. With the opening of the Riga-Tukums railway in 1877, access to the area became easier, attracting visitors from Riga and beyond. The town's sandy beaches and pine forests made it a popular retreat for the wealthy and the aristocracy of the Russian Empire.

  • During the Soviet era, Jūrmala continued to thrive as a resort town. It became a favored holiday destination for Soviet citizens, with numerous sanatoriums, rest homes, and cultural venues being established. The town's popularity soared, and it was often referred to as the 'Soviet Riviera.'

  • With Latvia regaining its independence in 1991, Jūrmala underwent significant changes. The town invested in modern infrastructure and tourism facilities to attract a new wave of international visitors. The annual Jūrmala Festival, featuring music and cultural events, has become a major highlight, celebrating the town's vibrant cultural scene.

  • Jūrmala is renowned for its unique wooden architecture, a blend of Art Nouveau and traditional Latvian styles. Many of the historical wooden villas have been meticulously preserved, showcasing intricate carvings and ornate details. Walking through the town offers a glimpse into its architectural past, with buildings that tell stories of a bygone era.

  • The town is celebrated for its stunning natural landscapes, including the pristine beaches along the Gulf of Riga and the lush pine forests. Jūrmala has made significant efforts in conservation, ensuring that its natural beauty is preserved for future generations. Kemeri National Park, located nearby, is a prime example of these efforts, offering visitors a chance to explore diverse ecosystems and wildlife.

  • Jūrmala has long been a cultural hub, hosting numerous events and festivals that draw artists and performers from around the world. The Dzintari Concert Hall, established in 1936, is a key venue for classical and contemporary music performances. The town's cultural significance is further highlighted by its role in fostering the careers of many Latvian artists and musicians.

  • Jomas Street is the main pedestrian thoroughfare in Jūrmala, bustling with cafes, restaurants, shops, and entertainment options. Its history dates back to the 19th century when it became the central axis around which the town developed. Today, it remains the vibrant heart of Jūrmala, offering a lively atmosphere and a taste of local culture.

Jūrmala Essentials

  • Jūrmala is located approximately 25 kilometers west of Riga, the capital of Latvia. The most convenient way to reach Jūrmala is to fly into Riga International Airport (RIX). From the airport, you can take a taxi, which takes about 20 to 30 minutes to reach Jūrmala. Alternatively, you can use public transportation: take bus No. 22 to Riga city center and then transfer to a train heading towards Jūrmala. The train ride from Riga Central Station to Majori, one of the central stops in Jūrmala, takes about 30 minutes.
  • Jūrmala offers various transportation options, including trains, buses, and taxis. The most popular and convenient way to get around is by train, with several stops along the stretch of Jūrmala. Tickets can be purchased at train stations or on the train. Buses and minibuses (marshrutkas) are also available and connect different parts of the area. Taxis are plentiful and can be hailed on the street or booked via phone or mobile apps. Biking is another great option for exploring Jūrmala, with many bike rental shops available.
  • The official currency in Latvia is the Euro (EUR). Credit cards are widely accepted in hotels, restaurants, and shops in Jūrmala. ATMs are readily available throughout the area for cash withdrawals. While most establishments accept card payments, it is advisable to carry some cash for smaller vendors and market stalls that may not have card facilities.
  • Jūrmala is generally a safe destination for tourists. However, as with any travel destination, it is important to take standard precautions. Avoid leaving your belongings unattended and be cautious in crowded areas. While Jūrmala does not have specific high-crime areas targeting tourists, it is best to stay vigilant, especially at night. Stick to well-lit and populated areas and avoid walking alone in secluded places after dark.
  • In case of an emergency, dial 112 for immediate assistance, which is the general emergency number in Latvia. Jūrmala has medical facilities, including hospitals and pharmacies, where you can seek help. It is recommended to have travel insurance that covers medical emergencies. For minor health issues, local pharmacies can provide over-the-counter medications.
  • Fashion: Do dress comfortably and appropriately for the beach if you're visiting during the summer. Avoid overly revealing clothing when away from the beach. Religion: Do respect local customs and traditions. Although Latvia is largely secular, there are churches and religious sites where modest clothing is appreciated. Public Transport: Do validate your ticket when using public transport. Don’t eat or drink on public transport. Greetings: Do greet people with a friendly 'Labdien' (Hello) or a simple handshake. Eating & Drinking: Do try local delicacies and seafood, as Jūrmala is known for its fresh offerings. Don’t refuse food or drink when offered by locals, as it is considered impolite.
  • To experience Jūrmala like a local, visit the local markets such as the Jomas Street market, where you can find fresh produce, local crafts, and traditional Latvian goods. Engage with locals, as they are often friendly and willing to share their favorite spots and stories about the area. Don’t miss walking along the beautiful sandy beaches or exploring the nature trails in the Kemeri National Park. For a unique experience, try the local spa treatments and mineral baths, which Jūrmala is famous for.