Jūrmala: Latvia's Coastal Gem
Nestled along the Gulf of Riga, Jūrmala is Latvia's premier seaside resort town. Known for its stunning white-sand beaches that stretch for over 33 kilometers, Jūrmala is a haven for sun-seekers and nature lovers alike. The town is famous for its unique wooden architecture, with many quaint houses and villas dating back to the late 19th and early 20th centuries. Visitors can also stroll along the lively Jomas Street, lined with cafes, restaurants, and boutique shops, offering a perfect blend of relaxation and entertainment. Jūrmala is not just about beaches and architecture; it has a rich cultural scene as well. The Dzintari Concert Hall hosts a variety of performances, from classical music to contemporary pop, making it a vibrant cultural hub. For those interested in history, the Jūrmala City Museum provides fascinating insights into the town's past, including its development as a spa destination. Nature enthusiasts will enjoy the Ķemeri National Park, located just a short drive from the town center, offering picturesque trails, bog walks, and bird-watching opportunities. In addition to its natural and cultural attractions, Jūrmala is also known for its wellness centers and spa resorts. Many visitors come here to rejuvenate in the mineral-rich waters and enjoy therapeutic treatments. Whether you're looking to relax on the beach, explore local culture, or indulge in some spa treatments, Jūrmala has something for everyone.
Local tips in Jūrmala
- Visit in summer for the best beach weather and lively events.
- Check out the Dzintari Concert Hall schedule for unique performances.
- Explore Ķemeri National Park early in the morning for the best wildlife sightings.
- Try the local smoked fish, a Jūrmala delicacy.
- Rent a bike to explore the town and its scenic surroundings.
Jūrmala: Latvia's Coastal Gem
Nestled along the Gulf of Riga, Jūrmala is Latvia's premier seaside resort town. Known for its stunning white-sand beaches that stretch for over 33 kilometers, Jūrmala is a haven for sun-seekers and nature lovers alike. The town is famous for its unique wooden architecture, with many quaint houses and villas dating back to the late 19th and early 20th centuries. Visitors can also stroll along the lively Jomas Street, lined with cafes, restaurants, and boutique shops, offering a perfect blend of relaxation and entertainment. Jūrmala is not just about beaches and architecture; it has a rich cultural scene as well. The Dzintari Concert Hall hosts a variety of performances, from classical music to contemporary pop, making it a vibrant cultural hub. For those interested in history, the Jūrmala City Museum provides fascinating insights into the town's past, including its development as a spa destination. Nature enthusiasts will enjoy the Ķemeri National Park, located just a short drive from the town center, offering picturesque trails, bog walks, and bird-watching opportunities. In addition to its natural and cultural attractions, Jūrmala is also known for its wellness centers and spa resorts. Many visitors come here to rejuvenate in the mineral-rich waters and enjoy therapeutic treatments. Whether you're looking to relax on the beach, explore local culture, or indulge in some spa treatments, Jūrmala has something for everyone.
When is the best time to go to Jūrmala?
Iconic landmarks you can’t miss
Dzintari Forest Park
Experience nature and recreation in Jūrmala's heart: playgrounds, a viewing tower, and tranquil pine forests await at Dzintari Forest Park.
Ķemeri National Park
Explore Latvia's natural beauty: Bogs, forests, mineral springs, and diverse wildlife await in Ķemeri National Park near Jūrmala.
Globe
Discover the Jūrmala Globe: Latvia's largest globe, a symbol of the city's history and international connections, located at the heart of Jūrmala.
Jūrmalas pludmale
Experience the allure of Jūrmala Beach: white sands, gentle waves, and a rich history on the Gulf of Riga's captivating coast.
Līvu Akvaparks
Experience thrilling slides and relaxing pools at the largest water park in the Baltics, open year-round in beautiful Jūrmala.
Jūrmala Open-Air Museum
Discover Latvia's coastal heritage at Jūrmala Open-Air Museum: Authentic fishing village, traditional crafts, and cultural events await!
Light House Jūrmala
Experience seaside dining and boutique hotel charm at Light House Jūrmala, where Mediterranean flavors meet stunning Baltic Sea views.
Bulduru pludmale
Experience the charm of Jūrmala at Bulduri Beach: soft sands, refreshing waters, and a relaxing coastal escape.
Dzintaru pludmale
Experience the beauty of Dzintaru Pludmale in Jūrmala: golden sands, refreshing sea, and vibrant cultural scene await!
Ķemeru kūrorta parks
Explore Ķemeri Resort Park: A historic Jūrmala park where nature, architecture, and spa traditions intertwine for a serene escape.
Majori Beach
Experience the vibrant heart of Jūrmala at Majori Beach: golden sands, lively promenade, and endless seaside charm.
Jūrmalas Tarzāns
Experience thrilling heights and outdoor adventures at Jūrmalas Tarzāns amusement park in the heart of Jūrmala's scenic Dzintari Forest.
Jurmala City Museum
Discover Jurmala's captivating history, from its resort origins to its vibrant cultural present, at the Jurmala City Museum.
Slokas ezera dabas taka
Discover Latvia's natural beauty on the serene Sloka Lake Nature Trail in Ķemeri National Park. Perfect for birdwatching and peaceful walks.
Ķemeri water tower
Explore Ķemeri's iconic water tower: history, architecture, and panoramic views await in Jurmala's cultural heart.
Unmissable attractions to see
The Corner House
Explore The Corner House in Riga, a museum dedicated to uncovering the dark history of KGB operations in Latvia, and reflect on the resilience of the human spirit.
Globe
Experience the enchanting beauty and cultural richness of Globe in Jūrmala, a must-visit destination for every traveler exploring Latvia's coast.
Līvu Akvaparks
Experience the ultimate water adventure at Līvu Akvaparks in Jūrmala, Latvia, with thrilling slides, relaxing pools, and fun for the whole family.
Ragakāpa Nature Park (Bulduri NP)
Discover the serene beauty of Ragakāpa Nature Park in Jūrmala, a perfect blend of lush landscapes, wildlife, and cultural heritage.
Lielupe White Dune
Experience the breathtaking beauty of Lielupe White Dune in Jūrmala, Latvia, where nature and tranquility meet along the Baltic Sea coastline.
Jūrmalas Tarzāns
Experience thrills and family fun at Jūrmala's Tarzāns, an exciting amusement park nestled along the beautiful Baltic coast.
Mellužu parks
Explore the serene beauty of Mellužu Parks in Jūrmala, a family-friendly destination filled with lush landscapes and vibrant cultural experiences.
Aspazijas māja
Explore the rich literary heritage of Latvia at Aspazijas Māja, a charming museum dedicated to the iconic poet Aspazija in beautiful Jūrmala.
Kauguru parks
Discover the perfect blend of relaxation and recreation at Kauguru Parks, Jūrmala's family-friendly destination with playgrounds and more.
Aspazija kāpās
Explore Aspazija kāpā, a stunning tourist attraction in Jūrmala, where art meets nature amidst beautiful white sand dunes.
Cottage of Rainis and Aspazija
Explore the serene Cottage of Rainis and Aspazija in Jurmala, a museum that celebrates Latvia's literary legends amid beautiful gardens.
Piemineklis kapteiņa P.Zolta rotas kaujas vieta
Discover the tranquil beauty and historical significance of Kapteinis P. Zolts Memorial Park in Jūrmala, a serene retreat for reflection and remembrance.
Lielupe Estuary
Experience the stunning beauty of Lielupe Estuary in Jūrmala, a nature preserve perfect for relaxation, wildlife observation, and outdoor adventures.
The Cone (Čiekurs)
Experience the serene beauty and active recreation opportunities at The Cone (Čiekurs) in Jūrmala, Latvia, a must-visit for nature lovers.
Pine trees of Rainis
Experience the tranquility of the Pine Trees of Rainis in Jūrmala, Latvia, a serene escape for nature lovers and adventure seekers alike.
Essential places to dine
36.line Grill Restaurant
Discover coastal culinary excellence at Jūrmala's premier dining destination—36.line Grill Restaurant offers fresh seafood, stunning views, and exceptional service.
Cafe 53
Discover Cafe 53 in Jūrmala - where delicious barbecue meets cozy coffee culture in an inviting atmosphere.
KinzaHouse
Experience authentic Georgian flavors at KinzaHouse, where tradition meets modernity in the heart of Jūrmala.
Zangezur, restorāns
Discover authentic Armenian cuisine at Zangezur in Jūrmala – where rich flavors meet warm hospitality.
HOUSE OF LIGHT
Experience exquisite dining at House of Light in Jūrmala – where fresh ingredients meet culinary creativity.
Restorāns Jūra
Experience exquisite seafood and stunning sea views at Restorāns Jūra in beautiful Jūrmala - a true culinary delight.
Light House Jūrmala
Experience exquisite dining and luxurious accommodation at Light House Jūrmala, your perfect getaway in Latvia's scenic coastal paradise.
Majorenhoff
Explore Majorenhoff in Jūrmala - where traditional Latvian cuisine meets modern culinary artistry amidst a cozy atmosphere.
Veranda, lokāls
Experience delightful Latvian cuisine at Veranda in Jūrmala - where every meal is a celebration of local flavors.
Yerevan Pandok, armēņu restorāns, mājas virtuves veikals
Savor authentic Armenian flavors in Jūrmala at Yerevan Pandok – where tradition meets taste in a cozy setting.
Pandok
Discover the rich flavors of Armenian cuisine at Pandok in Jūrmala, where every meal tells a story.
Zem Burām
Discover healthy dining at Zem Burām in Jūrmala - where fresh ingredients meet delicious flavors in a serene setting.
Grill&Fish Jomas Terase
Experience fresh seafood delicacies at Grill&Fish Jomas Terase in Jūrmala - where taste meets stunning seaside views.
Bistro
Experience authentic Latvian cuisine at Bistro in Jūrmala – where local flavors meet culinary creativity.
FACES
Discover exquisite Latvian cuisine at FACES Restaurant in Jūrmala—where tradition meets innovation in a stunning seaside setting.
Markets, malls and hidden boutiques
Via Jurmala Outlet Village
Via Jurmala Outlet Village: A Shopping Haven in Latvia with Discounts on Top Brands and Local Treasures.
top!
Explore Jūrmala's vibrant grocery store offering local delicacies and international treats for all your culinary needs.
KORSO, Galerija
Discover Korso Galerija in Jūrmala: a vibrant shopping destination with a mix of fashion, dining, and entertainment for all visitors.
Sena Bode
Discover local flavors and essentials at Sena Bode, the go-to grocery store in Jūrmala for tourists seeking authentic Latvian products.
Maja-L , SIA, Veikals
Discover Maja-L in Jūrmala for all your home improvement needs, blending quality products with expert advice in a charming seaside atmosphere.
Jurmalas nams , SIA, Veikals
Explore Jūrmalas nams for top-quality building materials and hardware supplies in the heart of Jūrmala, perfect for all your DIY and construction projects.
Vesko
Discover Vesko, a delightful grocery store in Jūrmala, offering a wide range of local and international products for all your needs.
Adams
Explore the vibrant flavors of Jūrmala at Adams grocery store, where fresh produce meets local specialties and international delights.
Pārtikas veikals Pipar Bode
Explore Pārtikas veikals Pipar Bode in Jūrmala for local delicacies and essentials, perfect for tourists seeking an authentic taste of Latvia.
Latvijas balzams veikali
Explore the flavors of Latvia at Latvijas Balzams Veikali, your go-to destination for authentic local spirits and liquors.
Jūrmalas tirgus
Experience the vibrant local culture and flavors at Jūrmalas tirgus, a must-visit grocery store in Jūrmala offering fresh produce and unique goods.
MAJOR MARKET
Explore Major Market in Jūrmala for unique local crafts and authentic Latvian souvenirs, perfect for a memorable shopping experience.
Vynoteka
Explore an extensive selection of local and international wines at Vynoteka in Jūrmala, a must-visit destination for wine lovers.
Ekosan. Ekoprodukti
Discover Ekosan in Jūrmala, your destination for organic, eco-friendly products that celebrate Latvia's natural heritage.
KV Flower Boutique
Discover the charm of KV Flower Boutique in Jūrmala, where exquisite floral designs meet unique gifts and local treasures.
Essential bars & hidden hideouts
Cafe 53
Experience the best of Jūrmala at Cafe 53, where barbecue meets coffee in a warm and inviting atmosphere.
Alus Krodziņš
Discover the essence of Latvian culture at Alus Krodziņš, a cozy pub in Jūrmala offering local brews and traditional cuisine.
HOUSE OF LIGHT
Experience the flavors of Latvia at the House of Light in Jūrmala, where culinary excellence meets a warm, inviting atmosphere.
GRILBĀRS BĀKA BULDUROS
Experience the best grilled dishes Jūrmala has to offer at Grilbārs Bāka Bulduros, where flavor and ambiance come together in perfect harmony.
X.O Beach Lounge & Club
Discover the vibrant nightlife of Jūrmala at X.O Beach Lounge & Club, where stunning ocean views meet exquisite drinks and lively entertainment.
Simply Beach Bar
Experience the perfect blend of relaxation and vibrant beach culture at Simply Beach Bar in Jūrmala, Latvia - your coastal retreat.
FACES
Experience the exquisite culinary journey at FACES, Jūrmala's premier dining destination, where elegance meets exceptional flavors.
Grilbārs 39K
Experience the vibrant flavors of Jūrmala at Grilbārs 39K, a top destination for grilled cuisine and a welcoming atmosphere.
Klondaika
Discover the lively charm of Klondaika in Jūrmala, where local culture meets a vibrant bar atmosphere for an unforgettable experience.
Brasserie (Beerhouse)
Experience the vibrant atmosphere of Brasserie, Jūrmala's top beerhouse featuring local brews and hearty dishes in a charming setting.
Cotton Club LATVIJA
Discover the essence of Latvian cuisine at Cotton Club LATVIJA, where local flavors meet contemporary dining in a vibrant atmosphere.
Summertime
Unwind at Summertime, Jūrmala's vibrant pub with exceptional cuisine and event planning services for unforgettable celebrations.
Royal Club 13
Discover the ultimate blend of relaxation and entertainment at Royal Club 13 in Jūrmala, offering a bar, spa, and event planning services.
Solt
Discover the best grilled dishes in Jūrmala at Solt, where local flavors meet a charming coastal atmosphere.
Local Phrases about Jūrmala
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- HelloSveiki
[sveh-kee] - GoodbyeUz redzēšanos
[ooz red-zeh-shah-nos] - YesJā
[yah] - NoNē
[neh] - Please/You're welcomeLūdzu
[loo-dzoo] - Thank youPaldies
[pahl-dyehs] - Excuse me/SorryAtvainojiet
[aht-vai-noh-yet] - How are you?Kā jums klājas?
[kah yooms klah-yahs] - Fine. And you?Labi. Un jums?
[lah-bee oon yooms] - Do you speak English?Vai jūs runājat angļu valodā?
[vai yoos roo-nah-yat ahng-loo vah-lo-dah] - I don't understandEs nesaprotu
[ehs ne-sah-proh-too]
- HelloSveiki
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- I'd like to see the menu, pleaseEs vēlētos redzēt ēdienkarti, lūdzu
[ehs veh-leh-tohs red-zeht ay-dyehn-kahr-tee, loo-dzoo] - I don't eat meatEs nēēdu gaļu
[ehs neh-eh-doo gah-loo] - Cheers!Priekā!
[pree-eh-kah] - I would like to pay, pleaseEs vēlētos samaksāt, lūdzu
[ehs veh-leh-tohs sah-mahk-saht, loo-dzoo]
- I'd like to see the menu, pleaseEs vēlētos redzēt ēdienkarti, lūdzu
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- Help!Palīdzība!
[pah-lee-dzee-bah] - Go away!Iziesiet prom!
[ee-zee-eh-seet prohm] - Call the Police!Zvaniet policiju!
[zvah-nyet poh-lee-tsee-yoo] - Call a doctor!Zvaniet ārstu!
[zvah-nyet ahr-stoo] - I'm lostEs esmu pazudis
[ehs ehs-moo pah-zoo-dees] - I'm illEs esmu slims
[ehs ehs-moo sleems]
- Help!Palīdzība!
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- I'd like to buy...Es vēlētos iegādāties...
[ehs veh-leh-tohs yeh-gah-dah-tyehs] - I'm just lookingEs tikai skatos
[ehs tee-kai skah-tohs] - How much is it?Cik tas maksā?
[tsihk tahs mahk-sah] - That's too expensiveTas ir pārāk dārgi
[tahs eer paa-raak dahr-ghee] - Can you lower the price?Vai jūs varētu pazemināt cenu?
[vai yoos vah-reh-too pah-zeh-meh-naht tseh-noo]
- I'd like to buy...Es vēlētos iegādāties...
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- What time is it?Cik ir pulkstenis?
[tsihk eer poolk-steh-nees] - It's one o'clockIr viens stunda
[eer vee-ehns stoon-dah] - Half past (10)Pus desmit
[poos dehs-meet] - MorningRīts
[reets] - AfternoonPēcpusdiena
[pehch-poos-dyeh-nah] - EveningVakars
[vah-kahrs] - YesterdayVakar
[vah-kahr] - TodayŠodien
[shoh-dyehn] - TomorrowRīt
[reet] - 1Viens
[vee-ehns] - 2Divi
[dee-vee] - 3Trīs
[treess] - 4Četri
[cheh-tree] - 5Pieci
[pyeh-tsee] - 6Seši
[seh-shee] - 7Septiņi
[sehp-tee-nee] - 8Astoņi
[ahs-toh-nyee] - 9Deviņi
[dehv-nee-nee] - 10Desmit
[dehs-meet]
- What time is it?Cik ir pulkstenis?
-
- Where's a/the...?Kur ir...?
[koor eer] - What's the address?Kāda ir adrese?
[kah-dah eer ah-dreh-seh] - Can you show me (on the map)?Vai jūs varat mani parādīt (uz kartes)?
[vai yoos vah-raht mah-nee pah-raa-deet oos kahr-tees] - When's the next (bus)?Kad ir nākamais (autobuss)?
[kahd eer nah-kah-mah-ees ow-toh-boos] - A ticket (to ....)Biļete (uz ....)
[bee-lyeh-teh oos]
- Where's a/the...?Kur ir...?
History of Jūrmala
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Jūrmala, meaning 'seaside' in Latvian, has a rich history dating back to ancient times. The area was first inhabited by the Livonian people, who were known for their fishing and seafaring skills. The name 'Jūrmala' was officially adopted in the 19th century, reflecting its coastal location and the significance of the sea to its inhabitants.
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In the early 19th century, Jūrmala began to develop as a resort destination. With the opening of the Riga-Tukums railway in 1877, access to the area became easier, attracting visitors from Riga and beyond. The town's sandy beaches and pine forests made it a popular retreat for the wealthy and the aristocracy of the Russian Empire.
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During the Soviet era, Jūrmala continued to thrive as a resort town. It became a favored holiday destination for Soviet citizens, with numerous sanatoriums, rest homes, and cultural venues being established. The town's popularity soared, and it was often referred to as the 'Soviet Riviera.'
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With Latvia regaining its independence in 1991, Jūrmala underwent significant changes. The town invested in modern infrastructure and tourism facilities to attract a new wave of international visitors. The annual Jūrmala Festival, featuring music and cultural events, has become a major highlight, celebrating the town's vibrant cultural scene.
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Jūrmala is renowned for its unique wooden architecture, a blend of Art Nouveau and traditional Latvian styles. Many of the historical wooden villas have been meticulously preserved, showcasing intricate carvings and ornate details. Walking through the town offers a glimpse into its architectural past, with buildings that tell stories of a bygone era.
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The town is celebrated for its stunning natural landscapes, including the pristine beaches along the Gulf of Riga and the lush pine forests. Jūrmala has made significant efforts in conservation, ensuring that its natural beauty is preserved for future generations. Kemeri National Park, located nearby, is a prime example of these efforts, offering visitors a chance to explore diverse ecosystems and wildlife.
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Jūrmala has long been a cultural hub, hosting numerous events and festivals that draw artists and performers from around the world. The Dzintari Concert Hall, established in 1936, is a key venue for classical and contemporary music performances. The town's cultural significance is further highlighted by its role in fostering the careers of many Latvian artists and musicians.
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Jomas Street is the main pedestrian thoroughfare in Jūrmala, bustling with cafes, restaurants, shops, and entertainment options. Its history dates back to the 19th century when it became the central axis around which the town developed. Today, it remains the vibrant heart of Jūrmala, offering a lively atmosphere and a taste of local culture.
Jūrmala Essentials
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Jūrmala is located approximately 25 kilometers west of Riga, the capital of Latvia. The most convenient way to reach Jūrmala is to fly into Riga International Airport (RIX). From the airport, you can take a taxi, which takes about 20 to 30 minutes to reach Jūrmala. Alternatively, you can use public transportation: take bus No. 22 to Riga city center and then transfer to a train heading towards Jūrmala. The train ride from Riga Central Station to Majori, one of the central stops in Jūrmala, takes about 30 minutes.
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Jūrmala offers various transportation options, including trains, buses, and taxis. The most popular and convenient way to get around is by train, with several stops along the stretch of Jūrmala. Tickets can be purchased at train stations or on the train. Buses and minibuses (marshrutkas) are also available and connect different parts of the area. Taxis are plentiful and can be hailed on the street or booked via phone or mobile apps. Biking is another great option for exploring Jūrmala, with many bike rental shops available.
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The official currency in Latvia is the Euro (EUR). Credit cards are widely accepted in hotels, restaurants, and shops in Jūrmala. ATMs are readily available throughout the area for cash withdrawals. While most establishments accept card payments, it is advisable to carry some cash for smaller vendors and market stalls that may not have card facilities.
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Jūrmala is generally a safe destination for tourists. However, as with any travel destination, it is important to take standard precautions. Avoid leaving your belongings unattended and be cautious in crowded areas. While Jūrmala does not have specific high-crime areas targeting tourists, it is best to stay vigilant, especially at night. Stick to well-lit and populated areas and avoid walking alone in secluded places after dark.
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In case of an emergency, dial 112 for immediate assistance, which is the general emergency number in Latvia. Jūrmala has medical facilities, including hospitals and pharmacies, where you can seek help. It is recommended to have travel insurance that covers medical emergencies. For minor health issues, local pharmacies can provide over-the-counter medications.
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Fashion: Do dress comfortably and appropriately for the beach if you're visiting during the summer. Avoid overly revealing clothing when away from the beach. Religion: Do respect local customs and traditions. Although Latvia is largely secular, there are churches and religious sites where modest clothing is appreciated. Public Transport: Do validate your ticket when using public transport. Don’t eat or drink on public transport. Greetings: Do greet people with a friendly 'Labdien' (Hello) or a simple handshake. Eating & Drinking: Do try local delicacies and seafood, as Jūrmala is known for its fresh offerings. Don’t refuse food or drink when offered by locals, as it is considered impolite.
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To experience Jūrmala like a local, visit the local markets such as the Jomas Street market, where you can find fresh produce, local crafts, and traditional Latvian goods. Engage with locals, as they are often friendly and willing to share their favorite spots and stories about the area. Don’t miss walking along the beautiful sandy beaches or exploring the nature trails in the Kemeri National Park. For a unique experience, try the local spa treatments and mineral baths, which Jūrmala is famous for.
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