Jurmala, Latvia Travel Guide

Discover Jurmala, Latvia's enchanting resort town with sandy beaches, historic wooden architecture, and a lively cultural scene nestled along the Gulf of Riga.

Jurmala, a picturesque resort town in Latvia, lies along the Gulf of Riga. Renowned for its stunning sandy beaches, it offers a perfect blend of natural beauty and vibrant culture. The town's wooden architecture, dating back to the 19th and early 20th centuries, adds a unique charm to its streets. For nature lovers, Jurmala boasts a number of parks and forests, such as Dzintari Forest Park, where you can enjoy leisurely walks and outdoor activities. The town's mild climate and fresh sea air make it an ideal destination for relaxation and rejuvenation. Jurmala is also famous for its health and wellness facilities, including numerous spas and wellness centers. Visitors can indulge in a range of treatments, from traditional Latvian saunas to modern spa therapies. The lively cultural scene, featuring music festivals, art galleries, and theaters, ensures there is always something exciting to experience. With its rich history, beautiful surroundings, and welcoming atmosphere, Jurmala is a must-visit destination for anyone looking to explore the Baltic region.

From Eve

Know before you go

Hi, I'm Eve. Here are a few practical things to know before exploring Jurmala.

Visit during the summer months to enjoy the best of Jurmala's beach activities and outdoor events.
Consider renting a bike to explore the town's scenic coastline and forest trails.
Try the local seafood at one of the many beachside restaurants.
Look out for the traditional wooden houses, which are a significant part of Jurmala's architectural heritage.
Visit the Kemeri National Park for a day trip to enjoy its unique wetlands and wildlife.

Explore Jurmala: Things to Do, Places to Eat, Hotels & More

Handpicked recommendations for top attractions, local dining, accommodations, and more

Best attractions in Jurmala

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Vērmane Garden

Explore the serene Vērmane Garden in Riga, a lush urban park perfect for relaxation and cultural experiences amidst stunning floral displays.

4.6

Dzintari Forest Park

Experience the lush beauty and tranquility of Dzintari Forest Park in Jūrmala, Latvia, a perfect retreat for nature lovers and families alike.

4.7

Riga Motor Museum

Explore the Riga Motor Museum: A haven for automotive enthusiasts featuring vintage cars, interactive exhibits, and rich history of transportation.

4.8

House of the Black Heads

Explore the enchanting House of the Black Heads in Riga, a stunning historical landmark blending Gothic architecture and rich cultural heritage.

4.6

Best landmarks in Jurmala

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The Corner House

Explore the haunting history of KGB operations in Latvia at The Corner House, a must-visit museum in Riga for history lovers.

4.4

Laima Clock

Explore the iconic Laima Clock in Riga, a symbol of Latvian culture and heritage, blending history with the vibrant energy of this beautiful city.

4.6

Villa St Maria

Discover the elegance and tranquility of Villa St Maria, a luxurious hotel in the heart of Jūrmala, perfect for relaxing beach getaways.

4.5

Old Jewish Cemetery

Explore the Old Jewish Cemetery in Riga, a tranquil memorial park that reflects the rich Jewish heritage and history in Latvia.

4.4

Best restaurants in Jurmala

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Cafe 53

Discover the culinary delights at Cafe 53 in Jūrmala—where barbecue meets cozy coffee culture in a welcoming atmosphere.

4.2

36.line Grill Restaurant

Experience exquisite dining at 36.line Grill Restaurant in Jūrmala—where coastal beauty meets culinary excellence.

4.6

KinzaHouse

Experience authentic Georgian cuisine at KinzaHouse in Jūrmala - indulge in flavorsome dishes and warm hospitality.

4.6

Zangezur, restorāns

Experience the rich flavors of Armenia at Zangezur Restaurant in Jūrmala – where tradition meets culinary excellence.

4.3

Best bars in Jurmala

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Cafe 53

Discover the delightful flavors of Latvia at Cafe 53, Jūrmala's premier destination for barbecue, coffee, and casual dining.

4.2

Alus Krodziņš

Experience the heart of Latvian pub culture at Alus Krodziņš in Jūrmala, where local beers and traditional dishes await.

4.3

HOUSE OF LIGHT

Experience the essence of Latvian cuisine at the House of Light in Jūrmala, where exceptional flavors meet a warm ambiance.

4.5

GRILBĀRS BĀKA BULDUROS

Discover the flavors of Latvia at Grilbārs Bāka Bulduros, a must-visit grill restaurant in Jūrmala, perfect for savoring grilled delicacies.

4.4

Best nightclubs in Jurmala

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Alus Krodziņš

Discover the heart of Jūrmala at Alus Krodziņš, where traditional Latvian flavors meet a lively pub atmosphere.

4.3

Friends club

Discover the vibrant nightlife of Riga at Friends Club, where karaoke and camaraderie create unforgettable experiences in the heart of the city.

4.2

X.O Beach Lounge & Club

Discover the perfect blend of beachside relaxation and lively nightlife at X.O Beach Lounge & Club in Jūrmala, Latvia.

4.3

Klondaika

Discover Klondaika, a lively bar in Jūrmala, where vibrant nightlife meets a welcoming atmosphere and a diverse drink selection.

4.0

Best shops in Jurmala

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Riga Central Market

Visit Riga Central Market for an unforgettable blend of local flavors, artisan crafts, and lively atmosphere in the heart of Latvia.

4.3

Stockmann

Experience the essence of shopping in Riga at Stockmann, featuring local and international brands, gourmet delights, and a welcoming atmosphere.

4.3

Agenskalns Market

Discover the heart of Riga at Agenskalns Market, a cultural landmark offering fresh produce, local delicacies, and a vibrant community atmosphere.

4.3

Rimi

Explore local flavors and essentials at Rimi, the vibrant supermarket in Jūrmala, perfect for tourists seeking authentic Latvian products.

4.2

Explore Jurmala on the Map

A handpicked selection of must-see spots in Jurmala, mapped for you.

Jurmala Essentials

Jurmala is conveniently located about 25 kilometers west of Riga, the capital of Latvia. The most common way to reach Jurmala is via Riga International Airport (RIX). From the airport, you can take a taxi or a bus to Riga city center, and then board a train to Jurmala. Trains run frequently from Riga Central Station to various stops in Jurmala, including the popular Majori and Dzintari stations. The train journey takes approximately 30-40 minutes. Alternatively, you can drive from Riga to Jurmala via the A10 highway, which takes about 20-30 minutes depending on traffic.
Jurmala is well-connected by public transport, making it easy to get around. Trains and local buses are the main modes of public transportation within the city. You can buy tickets at train stations or directly from the bus driver. Taxis are readily available and can be hailed on the street or booked via mobile apps. Additionally, renting a bicycle is a popular option for exploring Jurmala's scenic coastal routes and forested areas. For those who prefer driving, car rentals are available, but parking can be limited near popular beaches during peak seasons.
The official currency in Latvia is the Euro (EUR). Credit and debit cards are widely accepted in hotels, restaurants, and shops in Jurmala. ATMs are available throughout the city, and you can withdraw cash using major international cards. While card payments are common, it is advisable to carry some cash for small purchases, especially in local markets or smaller establishments. Currency exchange services are available at banks and exchange offices in Jurmala and Riga.
Jurmala is generally a safe destination for tourists. However, as with any tourist spot, it is important to remain cautious. Petty crimes like pickpocketing can occur, especially in crowded areas and during events. Areas such as Majori and Dzintari, which attract many tourists, should be navigated with care. Avoid walking alone at night in unlit areas and keep your belongings secure. Always be aware of your surroundings and consider using a money belt or anti-theft bag.
In case of emergency, dial 112 for immediate assistance from police, fire, or medical services. Jurmala has medical facilities, including hospitals and pharmacies, to handle emergencies. It is advisable to have travel insurance that covers medical emergencies and accidents. For minor health issues, local pharmacies can provide over-the-counter medications. Keep a list of important contact numbers, including your country's embassy in Riga, and know the location of the nearest medical facility.
Fashion: Do dress comfortably and appropriately for the weather. Beachwear is acceptable at the beach, but not in restaurants or shops. Religion: Do respect local religious customs and traditions. Although Latvia is predominantly secular, visiting churches and religious sites requires modest attire. Public Transport: Do validate your ticket when boarding trains or buses. Don't eat or drink on public transport. Greetings: Do greet people with a handshake and maintain eye contact. A nod of the head is also a polite gesture. Eating & Drinking: Do try local dishes and seafood. Don't leave food on your plate, as it can be seen as wasteful.
To experience Jurmala like a local, visit the central market in Majori for fresh produce and local delicacies. Spend time in the Kemeri National Park for nature walks and bird watching. Attend local events and festivals to immerse yourself in Latvian culture. Rent a bicycle and explore the scenic routes along the coast and through the pine forests. Don't miss the chance to relax in one of Jurmala's many spas, known for their therapeutic treatments.

When is the best time to visit Jurmala?

With Eve

Useful Local Phrases for Jurmala

You don't need to speak the language perfectly. Even learning a few simple words can make conversations warmer—and locals usually appreciate the effort.

— Eve

6 phrase groups English + pronunciation

Here are the phrases I use most often in Jurmala. Try a few—you'll be surprised how far they go! 😊
❤️

- HelloSveiki
  [Svei-ki]
- GoodbyeUz redzēšanos
  [Uz red-ze-sha-nos]
- YesJā
  [Ja]
- NoNē
  [Ne]
- Please/You're welcomeLūdzu
  [Loo-dzu]
- Thank youPaldies
  [Pal-dies]
- Excuse me/SorryAtvainojiet
  [At-vai-no-yiet]
- How are you?Kā jums klājas?
  [Ka yums kla-yas]
- Fine. And you?Labi. Un jums?
  [La-bi. Oon yums]
- Do you speak English?Vai jūs runājat angļu valodā?
  [Vai yoos roo-na-yat ang-lu va-lo-da]
- I don't understandEs nesaprotu
  [Es ne-sa-pro-tu]
- I'd like to see the menu, pleaseEs vēlētos redzēt ēdienkarti, lūdzu
  [Es ve-le-tohs red-zeht e-dien-kar-ti, loo-dzu]
- I don't eat meatEs neēdu gaļu
  [Es nee-doo ga-lu]
- Cheers!Priekā!
  [Prye-ka]
- I would like to pay, pleaseEs vēlētos samaksāt, lūdzu
  [Es ve-le-tohs sa-mak-saat, loo-dzu]
- Help!Palīdzība!
  [Pa-lee-dzi-ba]
- Go away!Iziet prom!
  [I-ziet prom]
- Call the Police!Saukt policiju!
  [Saukt po-li-tsi-yu]
- Call a doctor!Saukt ārstu!
  [Saukt ar-stu]
- I'm lostEs esmu pazudis/pazudusi
  [Es es-moo pa-zoo-dis/pa-zoo-doo-see]
- I'm illMan ir slikti
  [Man eer sluk-tee]
- I'd like to buy...Es vēlētos nopirkt...
  [Es ve-le-tohs no-pirkht]
- I'm just lookingEs tikai pērku
  [Es ti-kai pair-koo]
- How much is it?Cik tas maksā?
  [Tsik tas mak-saat]
- That's too expensiveTas ir pārāk dārgs
  [Tas eer pa-raak dar-gs]
- Can you lower the price?Vai jūs varat samazināt cenu?
  [Vai yoos va-rat sa-ma-zee-naat tse-nu]
- What time is it?Cik ir pulkstenis?
  [Tsik eer pulk-steh-nis]
- It's one o'clockIr viens pulkstenis
  [Eer vyens pulk-steh-nis]
- Half past (10)Pusdesmit
  [Poos-des-mit]
- MorningRīts
  [Reets]
- AfternoonPēcpusdiena
  [Pay-chpoos-dyeh-na]
- EveningVakars
  [Va-kars]
- YesterdayVakar
  [Va-kar]
- TodayŠodien
  [Sho-dyen]
- TomorrowRīt
  [Reet]
- 1Viena
  [Vya-na]
- 2Divi
  [Dee-vee]
- 3Trīs
  [Trees]
- 4Četri
  [Che-tri]
- 5Piec
  [Pyets]
- 6Seši
  [Se-shi]
- 7Septiņi
  [Sep-tee-nee]
- 8Astoņi
  [As-ton-yi]
- 9Deviņi
  [De-veen-yi]
- 10Desmit
  [Des-mit]
- Where's a/the...?Kur ir ...?
  [Koor eer]
- What's the address?Kāda ir adrese?
  [Ka-da eer a-dre-se]
- Can you show me (on the map)?Vai jūs varat man parādīt (uz kartes)?
  [Vai yoos va-rat man pa-raa-deet (ooz kar-tes)]
- When's the next (bus)?Kad ir nākamais (autobuss)?
  [Kad eer na-ka-mais (ow-to-boos)]
- A ticket (to ....)Bilete (uz ....)
  [Bee-le-te (ooz)]

History of Jurmala

The area now known as Jurmala has been inhabited since prehistoric times. Archaeological findings indicate that the region was a settlement for Baltic tribes long before recorded history.
During the medieval period, the region was part of the Livonian Order. Jurmala's coastal location made it a strategic point for trade and defense, influencing its development and growth.
In the 19th century, Jurmala began to transform into a popular resort destination during the Tsarist Russian Empire. Wealthy families from Riga and other parts of the empire built summer homes and villas along the coast, contributing to Jurmala's reputation as a health resort.
Under Soviet rule, Jurmala became a prominent destination for health tourism. Numerous sanatoriums and holiday facilities were constructed, drawing visitors from across the Soviet Union. This era significantly shaped the architectural and cultural landscape of the city.
Following Latvia's independence in 1991, Jurmala underwent a period of revitalization. The city worked to restore its historic buildings and promote its natural attractions. Today, it is celebrated for its unique blend of historical charm and modern amenities.
The heart of Jurmala's cultural life can be found on Jomas Street, one of the oldest and most famous pedestrian streets in Latvia. It is lined with historic buildings, cafes, restaurants, and shops, reflecting the city's vibrant atmosphere.
Built in 1936, the Dzintari Concert Hall is an iconic cultural landmark in Jurmala. It has hosted numerous prestigious events and performances, playing a crucial role in the city's cultural scene.
Established in 1997, Kemeri National Park is a natural treasure located near Jurmala. It preserves a variety of ecosystems, including bogs, forests, and lakes, and is a testament to the region's commitment to environmental conservation.
Today, Jurmala is a thriving resort city known for its beautiful beaches, historic architecture, and vibrant cultural life. It continues to attract visitors from around the world, offering a unique blend of history, nature, and modern comforts.