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Paul A Young Fine Chocolates, London

Renowned for innovative, award-winning chocolates and artisanal treats in London’s vibrant Soho district.

4.5

Paul A Young Fine Chocolates is a renowned artisanal chocolate shop located at 143 Wardour Street in London. Celebrated for its innovative and award-winning chocolates, including sea salted caramels and unique flavor combinations, this boutique offers a luxurious chocolate experience. The shop also features rich brownies and inventive ice cream treats, crafted fresh daily to ensure exceptional quality and freshness.

A brief summary to Paul A Young Fine Chocolates

  • 143 Wardour St, London, W1F 8WA, GB
  • +442074370011
  • Duration: 0.5 to 1.5 hours
  • Luxury
  • Environment icon Indoor
  • Mobile reception: 5 out of 5

Local tips

  • Try the signature sea salted caramel chocolates, celebrated for their perfect balance of salty and sweet.
  • Sample the rich brownies with a crunchy top and gooey center, infused with golden syrup for a unique flavor.
  • Visit early in the day to ensure the freshest chocolates, as they are made daily and best enjoyed within five days.
  • Explore unusual flavor combinations like fennel cream with lemongrass or passion fruit chocolates for a gourmet experience.
  • Engage with the knowledgeable staff who can guide you through the chocolate selection and offer free samples.
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Getting There

  • London Underground

    Take the London Underground to Tottenham Court Road station, approximately a 10-15 minute walk to 143 Wardour Street. The station is served by Central and Northern lines. Walking routes are pedestrian-friendly but can be busy during peak hours. No additional fare beyond the standard tube ticket applies.

  • Bus

    Several London bus routes stop near Wardour Street, including routes 24, 29, and 176. Bus travel times vary from 15 to 30 minutes depending on traffic. Buses accept contactless payment or Oyster cards. Note that buses may be slower during rush hour.

  • Taxi or Rideshare

    A taxi or rideshare from central London locations typically takes 10-20 minutes depending on traffic, with fares ranging from £8 to £15. Note that traffic congestion in Soho can affect travel times, especially during evenings and weekends.

  • Walking

    If staying nearby, walking to Paul A Young Fine Chocolates is a pleasant option, with routes through Soho’s lively streets. Walking times vary from 10 to 25 minutes depending on your starting point. The terrain is flat and suitable for most mobility levels.

Paul A Young Fine Chocolates location weather suitability

  • Weather icon Any Weather
  • Weather icon Rain / Wet Weather
  • Weather icon Mild Temperatures

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Discover more about Paul A Young Fine Chocolates

Artisanal Excellence in the Heart of London

Paul A Young Fine Chocolates stands out as a beacon of artisanal chocolate craftsmanship in London’s vibrant Soho district. Established by chocolatier Paul A Young, known for his fiery red hair and passionate dedication, the shop offers chocolates that are freshly handmade each day. The boutique’s commitment to quality is evident in its award-winning sea salted caramels, which balance a perfect harmony of salty and sweet notes enveloped in robust dark chocolate shells. This dedication to freshness means chocolates are best enjoyed within five days of purchase, ensuring a melt-in-the-mouth experience that delights the senses.

Innovative Flavors and Gourmet Creations

The shop is celebrated for pushing the boundaries of traditional chocolate with creative and sometimes daring flavor combinations. From fennel cream with lemongrass to passion fruit-infused chocolates, each piece offers a complex and memorable taste journey. The rich, runny honey caramel paired with roasted almonds exemplifies the shop’s skill in blending textures and flavors. Beyond chocolates, Paul A Young also crafts decadent brownies with a crunchy top and gooey center, infused with golden syrup for a distinctive sweetness, as well as unique ice cream flavors topped with molten chocolate shells that harden instantly, creating a luxurious dessert experience.

A Boutique Atmosphere and Expert Service

Nestled in a charming part of Wardour Street, the shop exudes a boutique charm with attentive and knowledgeable staff who guide customers through the diverse chocolate offerings. While some flavors may challenge traditional palates, the staff’s expertise helps visitors find selections that suit their tastes. The intimate setting invites chocolate lovers to savor free samples and engage with the passion behind each creation, making it a destination for both locals and visitors seeking a premium chocolate indulgence.

Legacy and Cultural Significance

Paul A Young Fine Chocolates has carved a niche in London’s gourmet food scene, often featured in culinary articles and beloved by chocolate aficionados. The shop’s presence in Soho adds to the area’s reputation as a hub for innovative food experiences. Paul Young’s personal involvement in the shop and his creative approach to chocolate elevate the boutique beyond a simple sweet shop to a cultural landmark for chocolate artistry.

Challenges and Considerations

While the chocolates are widely praised for their quality and originality, the shop is positioned at a higher price point, reflecting its luxury status. Some customers find the flavors adventurous and not always to their liking, and the intensity of certain products like the brownies can be overwhelming. Additionally, the shop’s closure status should be verified before planning a visit, as operational hours may vary or the location might be permanently closed.

Visiting Experience and Sensory Delight

Stepping into Paul A Young Fine Chocolates, you are enveloped by the rich aroma of cocoa and spices. The visual appeal of the chocolates, from glossy shells to artistic decorations, invites exploration and tasting. The tactile pleasure of biting into a perfectly crafted chocolate, feeling the smooth ganache or the satisfying crunch of caramelized nuts, makes every visit a sensory adventure. This is a place where chocolate transcends mere confectionery to become an art form and a moment of indulgence.

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