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Goldsmith Vintage

Iconic Soho vintage shop since 1990: two floors of handpicked retro dresses, blazers, bags & accessories from decades past, with sales from £10.95.

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Nestled on Charing Cross Road in London's vibrant Soho, Goldsmith Vintage is a treasure trove of retro fashion spanning decades. This two-floor shop bursts with handpicked dresses, shirts, raincoats, accessories, bags, and sunglasses from the 1920s to the 1990s. Starting as a Brick Lane market stall in 1990, it has evolved into a beloved spot for eclectic, high-quality vintage finds at accessible prices, often featuring sales as low as £10.95. The ground floor offers easy access, while the basement holds more gems reached by stairs. Ideal for fashion enthusiasts seeking unique, sustainable style in the heart of the West End.

A brief summary to Goldsmith Vintage

  • 121, 123 Charing Cross Rd, London, W1D 4AS, GB
  • +442074340800
  • Visit website
  • Duration: 0.5 to 1.5 hours
  • Budget
  • Environment icon Indoor
  • Mobile reception: 5 out of 5
  • Monday 11 am-9 pm
  • Tuesday 11 am-9 pm
  • Wednesday 11 am-9 pm
  • Thursday 11 am-9 pm
  • Friday 11 am-9 pm
  • Saturday 11 am-9 pm
  • Sunday 11 am-8 pm

Local tips

  • Head to the basement for bolder statement pieces like oversized blazers and retro sunglasses.
  • Visit during sales for bargains starting at £10.95, especially on the ground floor.
  • Pair vintage finds with Soho's street style for effortless, era-blending looks.
  • Explore accessories first—they often complete outfits at unbeatable prices.
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Origins on Brick Lane

Goldsmith Vintage began its journey in 1990 as a modest market stall on Brick Lane, London's iconic street market famed for its creative energy. Founders scoured markets and auctions for standout pieces, building a reputation for quality and curation amid the city's thriving vintage scene. Over three decades, this passion propelled the shop to prime West End locations, including its Charing Cross Road flagship. Today, it stands as a testament to enduring style, drawing from London's rich fashion heritage where street markets birthed global trends.

Eclectic Collections Across Two Floors

Step into Goldsmith Vintage and discover a meticulously curated selection spread over two levels. The ground floor showcases accessible everyday treasures like crisp shirts, flowing dresses, and versatile raincoats from mid-century eras. Venture downstairs via stairs to uncover bolder statements: oversized blazers, retro sunglasses, and vintage bags that evoke 70s disco or 90s grunge. Pieces hail from diverse decades, including rare mid-century suits and timeless accessories, all restored to excellent condition. This layout encourages exploratory shopping, turning a visit into a personal style hunt.

Soho's Retro Fashion Heartbeat

Charing Cross Road places Goldsmith Vintage at Soho's pulsing core, surrounded by theaters, bookshops, and buzzing cafes. This storied street, once lined with music venues and literary haunts, now thrives as a fashion crossroads. The shop's exterior blends seamlessly with the area's eclectic vibe, its windows displaying rotating highlights that lure passersby. Inside, the atmosphere hums with the tactile joy of fabrics—velvet blouses, wool jumpers, and patterned silks—offering a sensory escape from modern fast fashion.

Handpicked Quality and Sustainability

Every item at Goldsmith Vintage undergoes rigorous selection for condition and character, ensuring wearability without compromising authenticity. The shop buys used goods, extending the lifecycle of garments from brands like Pendleton or forgotten designers, promoting circular fashion. Regular sales on the upper floor make premium vintage affordable, with deals starting around £10.95. This approach aligns with London's growing emphasis on mindful consumption, where shoppers unearth one-of-a-kind pieces rather than mass-produced trends.

Unique Finds for Every Era

From Old Hollywood glamour dresses to punk-era tees, the inventory captures fashion's evolution. Accessories steal the show: cat-eye sunglasses, structured handbags, and statement jewelry add flair to any wardrobe. The Soho outpost complements sister stores in Camden and Notting Hill, each with distinct flavors—Camden for bold statements, Notting Hill for refined picks. Goldsmith Vintage embodies London's vintage ethos: diverse, democratic, and deeply stylish.

Shopping as Storytelling

Each garment tells a story—of past owners, bygone trends, and cultural shifts. Shoppers sift through rails like archaeologists, unearthing a 1960s velvet blouse or 1980s power suit. The experience fosters creativity, inspiring outfits that mix eras seamlessly. In Soho's dynamic setting, Goldsmith Vintage isn't just a store; it's a portal to fashion's past, fueling personal expression in a city that reveres reinvention.

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